The Town (2010 film) Audience in United States

The Town (2010 film) logo

The Town (2010 film) has an estimated audience of 1,791,661 people in United States. 46.6% are female, 53.4% are male, average age 47.2. Top regions: California, Texas, New York. Top brand affinities: Home equity, Suhr Guitars, Home construction, Nationality, Elsword.

The average The Town (2010 film) fan in United States is 47.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Suhr Guitars, Home construction, with strongest over-indexing on Home equity (22.74× the country average). Demographically, the The Town (2010 film) audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of The Town (2010 film) fans

Demographic split for The Town (2010 film) audience in United States
MetricValue
Female46.6%
Male53.4%
Average age47.2
Estimated audience size1,791,661

Audience persona

The typical The Town (2010 film) fan in United States is balanced, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for The Town (2010 film) in United States
RegionReachAffinity
California192,1960.98×
Texas152,7090.99×
New York106,5121.06×
Florida105,3950.87×
Massachusetts94,1102.67×
Pennsylvania66,1851.1×
Illinois64,9751.09×
Ohio58,7681.06×
North Carolina50,3940.93×
Michigan47,1161.01×
Georgia46,8430.85×
New Jersey46,0401.01×
Virginia40,9010.94×
Tennessee32,6900.91×
Indiana32,3680.99×
Arizona32,3450.88×
Washington30,9310.86×
Missouri28,7701×
Colorado27,9030.99×
Wisconsin26,1670.97×
South Carolina25,0250.93×
Maryland23,8810.78×
Connecticut23,4891.31×
Minnesota23,2910.91×
Kentucky22,2960.99×
Louisiana19,8090.86×
Oklahoma18,4830.93×
Alabama17,8850.71×
Oregon17,3850.85×
Nevada15,7660.91×
Iowa14,7741×
Kansas14,0511×
Utah12,9930.81×
Arkansas12,0300.81×
New Hampshire11,8221.67×
Mississippi11,6000.79×
Rhode Island9,4901.66×
Maine9,0991.42×
Nebraska8,6850.97×
Idaho8,3430.93×
New Mexico8,0660.9×
West Virginia7,5020.9×
Hawaii5,4800.71×
Montana4,9220.99×
Washington, District of Columbia4,5590.85×
Delaware4,4590.9×
South Dakota3,6420.88×
North Dakota3,4590.94×
Vermont3,2831.04×
Alaska2,6220.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Town (2010 film) audience
BrandAffinityCategory
Home equity22.74×Home & Garden
Suhr Guitars36.49×Music & Radio
Home construction2.59×Home & Garden
Nationality3.02×Politics & Society
Elsword21.67×Games
Israel2.77×Travel & Leisure
Figure painting (hobby)7.1×Arts & Culture
Wok6.55×Food & Beverages
Maracaibo11.5×Travel & Leisure
Home staging4.79×Home & Garden
Gomer Pyle, U.S.M.C.23.31×Movies & TV
Panama3.08×Travel & Leisure
Google Photos2.07×Technology & Electronics
Fairy godmother6.13×Literature
Hocus Pocus3.93×Movies & TV
Grinch2.88×Movies & TV
Moroccan riad17.04×Politics & Society
Personalised Gifts2.96×Home & Garden
JDSU1.99×Business & Career
headspace6×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Town (2010 film) audience
TraitClusterScore
PatriotismCONSERVATISM5.23
Quality AwarenessPREMIUM1.39
SpiritualityBALANCE1.34
Need for SecurityCONSERVATISM1.34
ExtroversionTHRILL1.31
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for The Town (2010 film)
CountryShare
Brazil31.3%
United States23.2%
Italy5.1%

See The Town (2010 film) audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does The Town (2010 film) have in United States?

The Town (2010 film) has an estimated audience of 1,791,661 people in United States, concentrated in California and Texas.

What is the gender split and age of The Town (2010 film) fans?

46.6% of The Town (2010 film) fans are female, 53.4% are male, with an average age of 47.2 years.

Which brands do The Town (2010 film) fans like most?

The Town (2010 film) fans show strongest brand affinity for Home equity (22.74×), Suhr Guitars (36.49×), and Home construction (2.59×) over the country average.

Where do The Town (2010 film) fans live in United States?

The Town (2010 film) fans in United States are most concentrated in California (reach 192,196), Texas (reach 152,709), and New York (reach 106,512). These three regions account for the largest share of the active audience.

What other brands do The Town (2010 film) fans also like?

Beyond The Town (2010 film) itself, the audience over-indexes on Suhr Guitars (36.49×), Home construction (2.59×), Nationality (3.02×), and Elsword (21.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Town (2010 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.