Rascasse Audience Intelligence

The Town (2010 film) Audience in United States

A data profile of the people who buy, follow and care about The Town (2010 film) in United States — modelled from more than twelve digital signal sources. The Town (2010 film) has an estimated audience of 1,621,045 people in United States.

#13among Thriller in United States#1107among Movie / TV Show / Series in United States#2735in Movies & TV

The average The Town (2010 film) fan in United States is 47.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jessica Chastain, Lily Allen, Military press, with strongest over-indexing on Jessica Chastain (39.36× the country average).

Demographically, the The Town (2010 film) audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Town (2010 film) fan in United States is balanced, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Jessica Chastain.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Town (2010 film) profile in United States.

Audience size
1.6M
in United States
Gender
46.6%♀
53.4% male
Age
47.2
average years
Country rank
#16732
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Town (2010 film) viewers

46.6% are female, 53.4% are male, average age 47.2.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for The Town (2010 film) audience in United States
MetricValue
Female46.6%
Male53.4%
Average age47.2
Estimated audience size1,621,045
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the The Town (2010 film) audience in United States
Age bracketShare%
16-195%
20-2911%
30-3919%
40-4925%
50+40%
Fig. 04

Worldwide distribution

22.2%

of the worldwide The Town (2010 film) audience comes from United States.

Worldwide audience distribution share by country for The Town (2010 film)
CountryShare
Brazil24.8%
United States22.2%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Town (2010 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Town (2010 film) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~90K2.50×
02New Hampshire~10K1.71×
03Rhode Island~9K1.66×
04Maine~9K1.39×
05Connecticut~20K1.31×
06Vermont~4K1.12×
07Pennsylvania~60K1.07×
08Illinois~60K1.05×
09New York~100K1.03×
10New Jersey~50K1.02×
11Montana~5K1.02×
12Ohio~60K1.00×
13Kansas~10K1.00×
14Colorado~30K0.99×
15Delaware~5K0.98×
16North Dakota~4K0.98×
17Missouri~30K0.97×
18Nebraska~9K0.97×
19California~200K0.96×
20Michigan~50K0.96×
21Iowa~10K0.96×
22Indiana~30K0.95×
23Wisconsin~30K0.95×
24Kentucky~20K0.94×
25Idaho~8K0.94×
26South Dakota~4K0.94×
27Texas~100K0.93×
28Virginia~40K0.93×
29North Carolina~50K0.92×
30Arizona~30K0.92×
31Oklahoma~20K0.92×
32New Mexico~8K0.92×
33West Virginia~8K0.92×
34South Carolina~20K0.91×
35Minnesota~20K0.90×
36Nevada~20K0.90×
37Tennessee~30K0.89×
38Washington, District of Columbia~5K0.89×
39Oregon~20K0.87×
40Alaska~3K0.86×
41Florida~100K0.85×
42Washington~30K0.85×
43Louisiana~20K0.85×
44Utah~10K0.84×
45Maryland~30K0.83×
46Georgia~50K0.82×
47Arkansas~10K0.82×
48Mississippi~10K0.80×
49Alabama~20K0.77×
50Hawaii~6K0.76×
Fig. 06

Affinity by region

Affinity by region — The Town (2010 film), United States
0.76×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Town (2010 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Town (2010 film) audience
#·InterestCategoryAffinity×
01The Book of EliMovies & TV63.11×
02From Dusk till DawnMovies & TV50.24×
03The Man from U.N.C.L.E.Movies & TV49.97×
04End of WatchMovies & TV49.03×
05Military pressSports48.81×
06Celebrity FashionFashion & Accessoires43.25×
07Jessica ChastainMovies & TV39.36×
08Lily AllenMusic & Radio35.98×
09Suki WaterhouseFashion & Accessoires34.87×
10Dwight YoakamMusic & Radio31.47×
11A Beautiful Mind (film)Movies & TV26.48×
12InceptionMovies & TV26.32×
13The Goldbergs (TV series)Movies & TV25.65×
14Freddie HighmoreMovies & TV25.15×
15Kate BeckinsaleMovies & TV24.88×
16The EqualizerMovies & TV24.52×
17Reservoir DogsMovies & TV23.10×
18Avan JogiaMovies & TV20.79×
19Liam NeesonMovies & TV14.02×
20Obsessed (2009 film)Movies & TV8.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Town (2010 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Town (2010 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.97×
Need for SecurityCONSERVATISM1.71×
SpiritualityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Town (2010 film) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.64×
SustainabilityBALANCE0.74×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Town (2010 film) have in United States?

The Town (2010 film) has an estimated audience of 1,621,045 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Town (2010 film) viewers?

46.6% of The Town (2010 film) fans are female, 53.4% are male, with an average age of 47.2 years.

03

Which brands do The Town (2010 film) fans like most?

The Town (2010 film) fans show strongest brand affinity for Jessica Chastain (39.36×), Lily Allen (35.98×), and Military press (48.81×) over the country average.

04

Where do The Town (2010 film) fans live in United States?

The Town (2010 film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Town (2010 film) fans also like?

Beyond The Town (2010 film) itself, the audience over-indexes on Lily Allen (35.98×), Military press (48.81×), End of Watch (49.03×), and Kate Beckinsale (24.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Thriller audiences in United States

See The Town (2010 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Town (2010 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →