Rascasse Audience Intelligence

The Grey (film) Audience in United States

A data profile of the people who buy, follow and care about The Grey (film) in United States — modelled from more than twelve digital signal sources. The Grey (film) has an estimated audience of 514,500 people in United States.

#3158among Movie / TV Show / Series in United States#6708in Movies & TV

The average The Grey (film) fan in United States is 30.0 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include End of Watch, The Wild, Zero Dark Thirty, with strongest over-indexing on End of Watch (141.26× the country average).

Demographically, the The Grey (film) audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Grey (film) fan in United States is more male, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for End of Watch.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Grey (film) profile in United States.

Audience size
515K
in United States
Gender
34.8%♀
65.2% male
Age
30.0
average years
Country rank
#36047
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+116%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Grey (film) viewers

34.8% are female, 65.2% are male, average age 30.0.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for The Grey (film) audience in United States
MetricValue
Female34.8%
Male65.2%
Average age30.0
Estimated audience size514,500
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the The Grey (film) audience in United States
Age bracketShare%
16-1959%
20-298%
30-3910%
40-4912%
50+12%
Fig. 04

Worldwide distribution

31.3%

of the worldwide The Grey (film) audience comes from United States.

Worldwide audience distribution share by country for The Grey (film)
CountryShare
United States31.3%
India5.6%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Grey (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Grey (film) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~70K4.31×
02Alaska~2K1.39×
03Montana~2K1.21×
04Idaho~3K1.19×
05South Carolina~9K1.13×
06New Mexico~3K1.12×
07South Dakota~1K1.07×
08North Carolina~20K1.03×
09Ohio~20K1.02×
10Kentucky~7K1.02×
11West Virginia~3K1.02×
12Arkansas~5K1.01×
13Maine~2K1.00×
14Arizona~10K0.99×
15Oregon~6K0.99×
16Oklahoma~6K0.99×
17Tennessee~10K0.98×
18Mississippi~4K0.98×
19North Dakota~1K0.98×
20Colorado~8K0.97×
21Minnesota~8K0.97×
22Iowa~4K0.97×
23New Hampshire~2K0.97×
24Missouri~9K0.96×
25Vermont<1K0.96×
26Kansas~4K0.95×
27Washington~10K0.94×
28Alabama~7K0.94×
29Texas~40K0.93×
30Wisconsin~8K0.93×
31Utah~5K0.93×
32Florida~30K0.92×
33Michigan~10K0.92×
34Nebraska~3K0.90×
35Indiana~9K0.88×
36Rhode Island~2K0.87×
37Pennsylvania~20K0.86×
38Illinois~20K0.86×
39Virginia~10K0.86×
40Connecticut~5K0.86×
41California~50K0.85×
42Louisiana~6K0.85×
43Nevada~4K0.83×
44Massachusetts~9K0.81×
45Delaware~1K0.81×
46New York~20K0.77×
47Maryland~7K0.76×
48Hawaii~2K0.75×
49New Jersey~10K0.73×
50Washington, District of Columbia~1K0.73×
Fig. 06

Affinity by region

Affinity by region — The Grey (film), United States
0.73×1.00×4.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Grey (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Grey (film) audience
#·InterestCategoryAffinity×
01End of WatchMovies & TV141.26×
02The WildMovies & TV57.25×
03Zero Dark ThirtyMovies & TV40.11×
04Milla JovovichMovies & TV25.80×
05Ant-Man (film)Movies & TV20.00×
06Citizen KaneMovies & TV20.00×
07Gangs of New YorkMovies & TV20.00×
08Cost Plus World MarketShopping20.00×
09Political thrillerMovies & TV20.00×
10Mel GibsonMovies & TV19.61×
11Melanie LynskeyMovies & TV18.05×
12Kate MaraMovies & TV17.56×
13Emily VanCampMovies & TV17.36×
14Casey AffleckMovies & TV16.81×
15Doctor StrangeLiterature15.35×
16Guardians of the Galaxy (film)Movies & TV13.91×
17Monica BellucciMovies & TV11.07×
18Black Panther (comics)Literature9.92×
19Non-alcoholic beverageFood & Beverages6.11×
20RadioTechnology & Electronics2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Grey (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Grey (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.27×
SpiritualityBALANCE2.02×
Urban LifestyleOPEN1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Grey (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Quality AwarenessPREMIUM0.75×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Grey (film) have in United States?

The Grey (film) has an estimated audience of 514,500 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of The Grey (film) viewers?

34.8% of The Grey (film) fans are female, 65.2% are male, with an average age of 30.0 years.

03

Which brands do The Grey (film) fans like most?

The Grey (film) fans show strongest brand affinity for End of Watch (141.26×), The Wild (57.25×), and Zero Dark Thirty (40.11×) over the country average.

04

Where do The Grey (film) fans live in United States?

The Grey (film) fans in United States are most concentrated in Georgia (reach ~70K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Grey (film) fans also like?

Beyond The Grey (film) itself, the audience over-indexes on The Wild (57.25×), Zero Dark Thirty (40.11×), Milla Jovovich (25.8×), and Mel Gibson (19.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Grey (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Grey (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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