The Grey (film) Audience in United States

The Grey (film) logo

The Grey (film) has an estimated audience of 555,767 people in United States. 34.8% are female, 65.2% are male, average age 30.0. Top regions: California, Texas, Georgia. Top brand affinities: Nancy Cartwright, Jeep Grand Cherokee (WJ), Israel, Home construction, Nationality.

The average The Grey (film) fan in United States is 30.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Nancy Cartwright, Jeep Grand Cherokee (WJ), Israel, with strongest over-indexing on Nancy Cartwright (27.6× the country average). Demographically, the The Grey (film) audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Grey (film) fans

Demographic split for The Grey (film) audience in United States
MetricValue
Female34.8%
Male65.2%
Average age30.0
Estimated audience size555,767

Audience persona

The typical The Grey (film) fan in United States is more male, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Nancy Cartwright.

Top regions in United States

Top regions ranked by reach for The Grey (film) in United States
RegionReachAffinity
California54,4210.89×
Texas48,3581.01×
Georgia39,9912.34×
Florida36,1500.96×
New York25,7470.83×
North Carolina17,7561.06×
Pennsylvania17,4200.93×
Illinois16,9900.92×
Ohio16,6200.97×
Michigan14,0830.97×
Virginia12,2670.91×
Arizona11,5381.02×
Tennessee11,4581.03×
Washington11,2281.01×
New Jersey11,0570.78×
South Carolina9,6301.15×
Indiana9,4690.93×
Massachusetts9,2500.84×
Colorado8,9871.03×
Missouri8,8850.99×
Minnesota8,1811.03×
Wisconsin8,1360.97×
Alabama7,8521.01×
Maryland7,5440.79×
Kentucky7,4521.07×
Oregon6,6461.04×
Oklahoma6,1741×
Louisiana6,1590.86×
Connecticut4,8260.87×
Arkansas4,7661.04×
Mississippi4,7341.03×
Utah4,6480.93×
Iowa4,5851×
Nevada4,4760.83×
Kansas4,2990.98×
Idaho3,5011.26×
New Mexico3,2371.16×
West Virginia2,5720.99×
Nebraska2,5140.9×
New Hampshire2,1770.99×
Maine2,0391.02×
Montana1,9331.25×
Hawaii1,6790.7×
Alaska1,6051.35×
Rhode Island1,4710.83×
South Dakota1,3941.09×
Delaware1,1520.75×
Washington, District of Columbia1,1310.68×
North Dakota1,0520.92×
Vermont9360.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Grey (film) audience
BrandAffinityCategory
Nancy Cartwright27.6×Movies & TV
Jeep Grand Cherokee (WJ)13.28×Cars & Mobility
Israel4.44×Travel & Leisure
Home construction2.05×Home & Garden
Nationality2.69×Politics & Society
Calella100.23×Travel & Leisure
Neiva, Huila16.97×Travel & Leisure
Elsword19.53×Games
Google Photos2.97×Technology & Electronics
Lebanon County, Pennsylvania23.97×Travel & Leisure
Wikia3.61×Internet & Social Media
Huddle (software)11.27×Technology & Electronics
Collectable1.56×Kids & Family
Minnesota1.62×Travel & Leisure
Hocus Pocus4.35×Movies & TV
Keala Settle12.79×Movies & TV
Grammarly4.02×Business & Career
Personalised Gifts3.53×Home & Garden
Sokolov (Sokolov District)42×Travel & Leisure
Winemaking3.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Grey (film) audience
TraitClusterScore
PatriotismCONSERVATISM3.88
Urban LifestyleOPEN1.64
ExtroversionTHRILL1.5
LGBTQ+ IdentityOPEN1.47
Convenience OrientationPREMIUM1.38
Early Adopter MentalityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for The Grey (film)
CountryShare
United States31.5%
India6.8%
Germany5.7%

See The Grey (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Grey (film) have in United States?

The Grey (film) has an estimated audience of 555,767 people in United States, concentrated in California and Texas.

What is the gender split and age of The Grey (film) fans?

34.8% of The Grey (film) fans are female, 65.2% are male, with an average age of 30.0 years.

Which brands do The Grey (film) fans like most?

The Grey (film) fans show strongest brand affinity for Nancy Cartwright (27.6×), Jeep Grand Cherokee (WJ) (13.28×), and Israel (4.44×) over the country average.

Where do The Grey (film) fans live in United States?

The Grey (film) fans in United States are most concentrated in California (reach 54,421), Texas (reach 48,358), and Georgia (reach 39,991). These three regions account for the largest share of the active audience.

What other brands do The Grey (film) fans also like?

Beyond The Grey (film) itself, the audience over-indexes on Jeep Grand Cherokee (WJ) (13.28×), Israel (4.44×), Home construction (2.05×), and Nationality (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Grey (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.