PLEX Audience in United States

PLEX has an estimated audience of 2,176,326 people in United States. 49.8% are female, 50.2% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average PLEX fan in United States is 31.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the PLEX audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of PLEX fans

Demographic split for PLEX audience in United States
MetricValue
Female49.8%
Male50.2%
Average age31.5
Estimated audience size2,176,326

Audience persona

The typical PLEX fan in United States is balanced, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for PLEX in United States
RegionReachAffinity
California240,8151.01×
Texas192,3151.03×
Florida136,1290.92×
New York119,5760.98×
Illinois80,9501.12×
Ohio74,0891.11×
Pennsylvania71,6310.98×
Michigan70,0641.23×
Georgia63,2660.94×
North Carolina61,9640.95×
Washington57,4651.32×
Virginia55,9291.06×
New Jersey48,8970.88×
Indiana44,8191.13×
Tennessee44,3011.01×
Missouri43,0881.23×
Arizona42,9290.97×
Colorado39,0591.14×
Massachusetts38,2670.89×
Wisconsin37,7451.15×
Utah36,4981.87×
Maryland35,1090.94×
Oregon35,0571.41×
Minnesota32,9531.06×
Kentucky30,4681.12×
South Carolina29,1010.89×
Oklahoma27,9781.16×
Alabama27,3940.9×
Louisiana25,6080.91×
Kansas20,5771.2×
Nevada18,9800.9×
Connecticut17,2820.79×
Iowa17,2600.96×
Arkansas17,1520.96×
Mississippi14,7290.82×
Idaho12,3461.13×
Nebraska10,1480.93×
West Virginia9,8510.97×
New Mexico9,0710.83×
New Hampshire7,8780.92×
Maine7,4340.95×
Hawaii6,1900.66×
Rhode Island5,6670.82×
Washington, District of Columbia5,6470.86×
Montana5,0840.84×
South Dakota4,6520.92×
Delaware4,5590.76×
Alaska4,2690.92×
North Dakota4,0190.9×
Vermont3,4170.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PLEX audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Josh Brolin14.55×Movies & TV
Rachel McAdams12.04×Movies & TV
Planet Fitness3.84×Sports
Invicta (company)39.52×Fashion & Accessoires
Livemusic4.85×Music & Radio
Proxy server18.82×Internet & Social Media
Diaper bag5.52×Kids & Family
Michael Fassbender14.55×Movies & TV
Live television5.08×Movies & TV
Vera Farmiga14.55×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Kia Sportage14.55×Cars & Mobility
Michelle Monaghan11.74×Movies & TV
Naomi Scott14.55×Movies & TV
Bass guitar3.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PLEX audience
TraitClusterScore
Early Adopter MentalityPOWER2.24
Quality AwarenessPREMIUM1.74
Convenience OrientationPREMIUM1.59
LGBTQ+ IdentityOPEN1.37
Risk AppetiteTHRILL1.28
Need for SecurityCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for PLEX
CountryShare
Spain17.6%
United States16.3%
Canada8.5%

See PLEX audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does PLEX have in United States?

PLEX has an estimated audience of 2,176,326 people in United States, concentrated in California and Texas.

What is the gender split and age of PLEX fans?

49.8% of PLEX fans are female, 50.2% are male, with an average age of 31.5 years.

Which brands do PLEX fans like most?

PLEX fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do PLEX fans live in United States?

PLEX fans in United States are most concentrated in California (reach 240,815), Texas (reach 192,315), and Florida (reach 136,129). These three regions account for the largest share of the active audience.

What other brands do PLEX fans also like?

Beyond PLEX itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PLEX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.