Rascasse Audience Intelligence

PLEX Audience in United States

A data profile of the people who buy, follow and care about PLEX in United States — modelled from more than twelve digital signal sources. PLEX has an estimated audience of 2,227,975 people in United States.

#402among Website / Newspaper / Magazine in United States#485in Technology & Electronics

The average PLEX fan in United States is 31.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rachel McAdams, Invicta (company), Elizabeth Olsen, with strongest over-indexing on Rachel McAdams (14.55× the country average).

Demographically, the PLEX audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PLEX fan in United States is balanced, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rachel McAdams.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PLEX profile in United States.

Audience size
2.2M
in United States
Gender
49.8%♀
50.2% male
Age
31.5
average years
Country rank
#13058
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of PLEX

49.8% are female, 50.2% are male, average age 31.5.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for PLEX audience in United States
MetricValue
Female49.8%
Male50.2%
Average age31.5
Estimated audience size2,227,975
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the PLEX audience in United States
Age bracketShare%
16-1944%
20-2918%
30-3916%
40-4912%
50+10%
Fig. 04

Worldwide distribution

17.0%

of the worldwide PLEX audience comes from United States.

Worldwide audience distribution share by country for PLEX
CountryShare
United States17.0%
Spain15.0%
Canada8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PLEX audience in United States is strongest.

Fig. 05

Top regions by affinity

PLEX fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.74×
02Oregon~30K1.34×
03Washington~50K1.26×
04Kansas~20K1.23×
05Missouri~40K1.19×
06Michigan~70K1.15×
07Wisconsin~40K1.15×
08Idaho~10K1.15×
09Oklahoma~30K1.14×
10Kentucky~30K1.13×
11Ohio~70K1.10×
12Indiana~40K1.10×
13Colorado~40K1.08×
14Arkansas~20K1.06×
15Texas~200K1.04×
16Tennessee~40K1.03×
17South Dakota~5K1.03×
18Virginia~50K1.02×
19Minnesota~30K1.02×
20Alabama~30K1.01×
21Illinois~70K1.00×
22Alaska~5K0.99×
23California~200K0.98×
24Louisiana~30K0.98×
25Nebraska~10K0.98×
26Maine~8K0.98×
27Pennsylvania~70K0.97×
28North Dakota~4K0.97×
29Vermont~4K0.97×
30New York~100K0.96×
31Arizona~40K0.96×
32Iowa~20K0.96×
33West Virginia~10K0.95×
34New Hampshire~8K0.95×
35Mississippi~20K0.94×
36Georgia~60K0.93×
37North Carolina~60K0.93×
38Maryland~30K0.92×
39Nevada~20K0.88×
40Montana~5K0.88×
41Florida~100K0.86×
42Massachusetts~40K0.86×
43South Carolina~30K0.86×
44New Jersey~50K0.84×
45New Mexico~9K0.84×
46Rhode Island~6K0.83×
47Connecticut~20K0.82×
48Washington, District of Columbia~5K0.81×
49Delaware~5K0.80×
50Hawaii~7K0.71×
Fig. 06

Affinity by region

Affinity by region — PLEX, United States
0.71×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PLEX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PLEX audience
#·InterestCategoryAffinity×
01Invicta (company)Fashion & Accessoires54.29×
02Rachel McAdamsMovies & TV14.55×
03Elizabeth OlsenMovies & TV14.55×
04Josh BrolinMovies & TV14.55×
05Michelle MonaghanMovies & TV14.55×
06Michael FassbenderMovies & TV14.55×
07Vera FarmigaMovies & TV14.55×
08Erin AndrewsSports14.55×
09Nina DobrevMovies & TV14.00×
10Proxy serverInternet & Social Media13.72×
11James McAvoyMovies & TV12.50×
12Night at the MuseumMovies & TV12.24×
13Benedict CumberbatchMovies & TV10.67×
14Ed HarrisMovies & TV7.13×
15Live televisionMovies & TV5.36×
16Apple TVMovies & TV4.27×
17Cloud computingTechnology & Electronics3.61×
18Stranger ThingsMovies & TV3.51×
19Planet FitnessSports3.07×
20SmartphonesTechnology & Electronics2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PLEX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PLEX audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.30×
Convenience OrientationPREMIUM1.94×
PatriotismCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PLEX audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
ExtroversionTHRILL0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PLEX have in United States?

PLEX has an estimated audience of 2,227,975 people in United States, concentrated in California and Texas.

02

What is the gender split and age of PLEX fans?

49.8% of PLEX fans are female, 50.2% are male, with an average age of 31.5 years.

03

Which brands do PLEX fans like most?

PLEX fans show strongest brand affinity for Rachel McAdams (14.55×), Invicta (company) (54.29×), and Elizabeth Olsen (14.55×) over the country average.

04

Where do PLEX fans live in United States?

PLEX fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do PLEX fans also like?

Beyond PLEX itself, the audience over-indexes on Invicta (company) (54.29×), Elizabeth Olsen (14.55×), Josh Brolin (14.55×), and Nina Dobrev (14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See PLEX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PLEX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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