PLEX Audience in United States

PLEX logo

PLEX has an estimated audience of 2,176,326 people in United States. 49.8% are female, 50.2% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Jezebel (film), Mangaka, Home equity, Atkins diet, Combat sport.

The average PLEX fan in United States is 31.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jezebel (film), Mangaka, Home equity, with strongest over-indexing on Jezebel (film) (14.55× the country average). Demographically, the PLEX audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of PLEX fans

Demographic split for PLEX audience in United States
MetricValue
Female49.8%
Male50.2%
Average age31.5
Estimated audience size2,176,326

Audience persona

The typical PLEX fan in United States is balanced, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jezebel (film).

Top regions in United States

Top regions ranked by reach for PLEX in United States
RegionReachAffinity
California240,8151.01×
Texas192,3151.03×
Florida136,1290.92×
New York119,5760.98×
Illinois80,9501.12×
Ohio74,0891.11×
Pennsylvania71,6310.98×
Michigan70,0641.23×
Georgia63,2660.94×
North Carolina61,9640.95×
Washington57,4651.32×
Virginia55,9291.06×
New Jersey48,8970.88×
Indiana44,8191.13×
Tennessee44,3011.01×
Missouri43,0881.23×
Arizona42,9290.97×
Colorado39,0591.14×
Massachusetts38,2670.89×
Wisconsin37,7451.15×
Utah36,4981.87×
Maryland35,1090.94×
Oregon35,0571.41×
Minnesota32,9531.06×
Kentucky30,4681.12×
South Carolina29,1010.89×
Oklahoma27,9781.16×
Alabama27,3940.9×
Louisiana25,6080.91×
Kansas20,5771.2×
Nevada18,9800.9×
Connecticut17,2820.79×
Iowa17,2600.96×
Arkansas17,1520.96×
Mississippi14,7290.82×
Idaho12,3461.13×
Nebraska10,1480.93×
West Virginia9,8510.97×
New Mexico9,0710.83×
New Hampshire7,8780.92×
Maine7,4340.95×
Hawaii6,1900.66×
Rhode Island5,6670.82×
Washington, District of Columbia5,6470.86×
Montana5,0840.84×
South Dakota4,6520.92×
Delaware4,5590.76×
Alaska4,2690.92×
North Dakota4,0190.9×
Vermont3,4170.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PLEX audience
BrandAffinityCategory
Jezebel (film)14.55×Movies & TV
Mangaka5.48×Literature
Home equity2.35×Home & Garden
Atkins diet5.83×Health
Combat sport1.59×Sports
Nebraska Cornhuskers football3.48×Sports
Fox 13 News6.15×Movies & TV
Regional styles of Mexican music2.55×Music & Radio
Elsword14.55×Games
Figure painting (hobby)4.56×Arts & Culture
Israel1.66×Travel & Leisure
Henry Hugglemonster14.55×Movies & TV
Nationality1.51×Politics & Society
Cleveland Clinic4.01×Health
Home staging3.15×Home & Garden
Tiffany Haddish3.01×Movies & TV
ARCO1.66×Cars & Mobility
Charlamagne Tha God5.42×Movies & TV
Jesse Plemons1.85×Movies & TV
JDSU1.58×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PLEX audience
TraitClusterScore
Early Adopter MentalityPOWER2.24
Quality AwarenessPREMIUM1.74
Convenience OrientationPREMIUM1.59
LGBTQ+ IdentityOPEN1.37
Risk AppetiteTHRILL1.28
Need for SecurityCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for PLEX
CountryShare
Spain17.6%
United States16.3%
Canada8.5%

See PLEX audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does PLEX have in United States?

PLEX has an estimated audience of 2,176,326 people in United States, concentrated in California and Texas.

What is the gender split and age of PLEX fans?

49.8% of PLEX fans are female, 50.2% are male, with an average age of 31.5 years.

Which brands do PLEX fans like most?

PLEX fans show strongest brand affinity for Jezebel (film) (14.55×), Mangaka (5.48×), and Home equity (2.35×) over the country average.

Where do PLEX fans live in United States?

PLEX fans in United States are most concentrated in California (reach 240,815), Texas (reach 192,315), and Florida (reach 136,129). These three regions account for the largest share of the active audience.

What other brands do PLEX fans also like?

Beyond PLEX itself, the audience over-indexes on Mangaka (5.48×), Home equity (2.35×), Atkins diet (5.83×), and Combat sport (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PLEX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.