St. Elmo's Fire (film) Audience in United States
St. Elmo's Fire (film) has an estimated audience of 824,020 people in United States. 61.1% are female, 38.9% are male, average age 49.3. Top brand affinities: The Nice Guys, YouTube Red, Goop, Whataburger, Wok.
Top brand affinities include The Nice Guys, YouTube Red, Goop, with strongest over-indexing on The Nice Guys (22.01× the country average). Demographically, the St. Elmo's Fire (film) audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Tradition, Community Orientation.
Type: Movie / TV Show / Series
Demographics of St. Elmo's Fire (film) fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 49.3 |
| Estimated audience size | 824,020 |
Audience persona
The typical St. Elmo's Fire (film) fan in United States is more female, around 49.3 years old, with strong Tradition tendencies and a notable affinity for The Nice Guys.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Nice Guys | 22.01× | Movies & TV |
| YouTube Red | 38.75× | Movies & TV |
| Goop | 8.69× | Internet & Social Media |
| Whataburger | 2.8× | Food & Beverages |
| Wok | 10.1× | Food & Beverages |
| headspace | 13.39× | Health |
| Google Home | 8.61× | Technology & Electronics |
| Elsword | 17.79× | Games |
| Hemnet | 14.45× | Home & Garden |
| Home Delivery | 3.09× | Food & Beverages |
| Grace Slick | 8.58× | Music & Radio |
| Cryptic crossword | 14.75× | Technology & Electronics |
| Pai gow | 20× | Games |
| Minnesota | 1.52× | Travel & Leisure |
| Jeep Jamboree | 20× | Cars & Mobility |
| Parral, Chihuahua | 12.61× | Travel & Leisure |
| Non-celiac gluten sensitivity | 8.8× | Health |
| Google Photos | 1.95× | Technology & Electronics |
| Gofobo | 20× | Movies & TV |
| Suhr Guitars | 13.7× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.52 |
| Community Orientation | OPEN | 1.4 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Extroversion | THRILL | 1.36 |
| Indulgence | JOY | 1.27 |
| Mindfulness | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.0% |
| United Kingdom | 20.8% |
| Germany | 7.2% |
See St. Elmo's Fire (film) audiences in other countries
More audiences in United States
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How to read this data
Audience size is the estimated number of people in United States who actively search for St. Elmo's Fire (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.