A data profile of the people who buy, follow and care about Mecha in United States — modelled from more than twelve digital signal sources. Mecha has an estimated audience of 913,345 people in United States.
The average Mecha fan in United States is 34.3 years old, balanced, and lives primarily in Connecticut.
The audience is concentrated in Connecticut, California, Colorado.
Top brand affinities include Supercuts, Sport Clips, Initial D, with strongest over-indexing on Supercuts (24.2× the country average).
Demographically, the Mecha audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mecha fan in United States is balanced, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Supercuts.
The key figures that characterise the Mecha profile in United States.
45.4% are female, 54.6% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 34.3 |
| Estimated audience size | 913,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Mecha audience comes from United States.
| Country | Share |
|---|---|
| Brazil | 37.9% |
| United States | 15.0% |
| Portugal | 7.0% |
Where the Mecha audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Connecticut | ~100K | 13.91× | |
| 02 | Colorado | ~50K | 3.46× | |
| 03 | Washington, District of Columbia | ~7K | 2.55× | |
| 04 | Massachusetts | ~40K | 2.30× | |
| 05 | Oregon | ~10K | 1.18× | |
| 06 | Pennsylvania | ~30K | 0.97× | |
| 07 | Alaska | ~2K | 0.89× | |
| 08 | California | ~90K | 0.87× | |
| 09 | Vermont | ~1K | 0.87× | |
| 10 | South Dakota | ~2K | 0.85× | |
| 11 | North Dakota | ~2K | 0.85× | |
| 12 | Rhode Island | ~2K | 0.83× | |
| 13 | Montana | ~2K | 0.83× | |
| 14 | New Mexico | ~4K | 0.82× | |
| 15 | Washington | ~10K | 0.81× | |
| 16 | Hawaii | ~3K | 0.81× | |
| 17 | West Virginia | ~3K | 0.80× | |
| 18 | New Hampshire | ~3K | 0.80× | |
| 19 | Maine | ~3K | 0.80× | |
| 20 | Delaware | ~2K | 0.80× | |
| 21 | Ohio | ~20K | 0.77× | |
| 22 | Idaho | ~4K | 0.77× | |
| 23 | Nebraska | ~3K | 0.75× | |
| 24 | Oklahoma | ~7K | 0.73× | |
| 25 | Utah | ~6K | 0.73× | |
| 26 | Arkansas | ~5K | 0.73× | |
| 27 | Mississippi | ~5K | 0.73× | |
| 28 | Kansas | ~5K | 0.73× | |
| 29 | Maryland | ~10K | 0.72× | |
| 30 | Arizona | ~10K | 0.71× | |
| 31 | New York | ~40K | 0.69× | |
| 32 | Iowa | ~5K | 0.69× | |
| 33 | Louisiana | ~8K | 0.67× | |
| 34 | Kentucky | ~8K | 0.67× | |
| 35 | Nevada | ~6K | 0.67× | |
| 36 | New Jersey | ~20K | 0.66× | |
| 37 | Virginia | ~10K | 0.66× | |
| 38 | Indiana | ~10K | 0.65× | |
| 39 | Missouri | ~9K | 0.64× | |
| 40 | Minnesota | ~8K | 0.64× | |
| 41 | Alabama | ~8K | 0.64× | |
| 42 | South Carolina | ~9K | 0.63× | |
| 43 | Wisconsin | ~8K | 0.62× | |
| 44 | North Carolina | ~20K | 0.61× | |
| 45 | Michigan | ~10K | 0.60× | |
| 46 | Tennessee | ~10K | 0.60× | |
| 47 | Georgia | ~20K | 0.58× | |
| 48 | Texas | ~40K | 0.56× | |
| 49 | Illinois | ~20K | 0.56× | |
| 50 | Florida | ~30K | 0.50× |
The strongest cross-interests of the Mecha audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Initial D | Literature | 38.62× | ||
| 02 | Robert Trujillo | Music & Radio | 28.46× | ||
| 03 | Supercuts | Beauty & Wellness | 24.20× | ||
| 04 | James Hetfield | Music & Radio | 23.66× | ||
| 05 | Kirk Hammett | Music & Radio | 22.39× | ||
| 06 | Sport Clips | Beauty & Wellness | 20.00× | ||
| 07 | Toyota Crown | Cars & Mobility | 15.79× | ||
| 08 | Atlético Madrid | Sports | 10.72× | ||
| 09 | Peugeot | Cars & Mobility | 9.99× | ||
| 10 | Legally Blonde | Movies & TV | 9.55× | ||
| 11 | Badminton | Sports | 8.73× | ||
| 12 | Al Nassr FC | Sports | 8.03× | ||
| 13 | Hair tutorials | Beauty & Wellness | 6.87× | ||
| 14 | San Diego Padres | Sports | 6.70× | ||
| 15 | Milwaukee Brewers | Sports | 4.64× | ||
| 16 | Web server | Technology & Electronics | 4.41× | ||
| 17 | Diaper bag | Kids & Family | 3.99× | ||
| 18 | Micro Center | Shopping | 3.82× | ||
| 19 | Pokémon | Games | 3.08× | ||
| 20 | Las Vegas | Travel & Leisure | 3.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.13× | |
| Price Sensitivity | PREMIUM | 1.59× | |
| Spirituality | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.78× | |
| Pet Ownership | JOY | 0.82× | |
| Indulgence | JOY | 0.84× |
Mecha has an estimated audience of 913,345 people in United States, concentrated in Connecticut and California.
45.4% of Mecha fans are female, 54.6% are male, with an average age of 34.3 years.
Mecha fans show strongest brand affinity for Supercuts (24.2×), Sport Clips (20×), and Initial D (38.62×) over the country average.
Mecha fans in United States are most concentrated in Connecticut (reach ~100K), California (reach ~90K), and Colorado (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Mecha itself, the audience over-indexes on Sport Clips (20×), Initial D (38.62×), James Hetfield (23.66×), and Toyota Crown (15.79×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mecha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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