San Diego County Fair Audience in United States

San Diego County Fair logo

San Diego County Fair has an estimated audience of 957,438 people in United States. 60.5% are female, 39.5% are male, average age 38.2. Top regions: California, Nevada, Texas. Top brand affinities: Wingstop, Supercuts, Yogurtland, Dream, El Pollo Loco.

The average San Diego County Fair fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Nevada, Texas. Top brand affinities include Wingstop, Supercuts, Yogurtland, with strongest over-indexing on Wingstop (13.94× the country average). Demographically, the San Diego County Fair audience skews more female with an average age of 38.2, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Event

Demographics of San Diego County Fair fans

Demographic split for San Diego County Fair audience in United States
MetricValue
Female60.5%
Male39.5%
Average age38.2
Estimated audience size957,438

Audience persona

The typical San Diego County Fair fan in United States is more female, around 38.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wingstop.

Top regions in United States

Top regions ranked by reach for San Diego County Fair in United States
RegionReachAffinity
California718,07925.14×
Nevada32,7053.53×
Texas30,8080.37×
Arizona27,5431.41×
Washington16,3550.85×
Florida12,3940.19×
Oregon11,9251.09×
New York11,4520.21×
Illinois8,7900.28×
Colorado8,5180.56×
Virginia7,7770.33×
Michigan6,0660.24×
Hawaii5,9061.43×
Utah5,1440.6×
Idaho4,9981.04×
Minnesota4,7440.35×
Ohio4,6310.16×
Georgia4,6120.16×
Tennessee4,4890.23×
North Carolina4,4050.15×
Pennsylvania4,3970.14×
Missouri4,3330.28×
Wisconsin3,7410.26×
Massachusetts3,7350.2×
New Jersey3,4190.14×
Indiana3,2900.19×
Louisiana3,2220.26×
Kansas3,1580.42×
Kentucky2,9510.25×
Arkansas2,9120.37×
Maryland2,8740.17×
Oklahoma2,8480.27×
New Mexico2,6290.55×
South Carolina2,4310.17×
Iowa2,3730.3×
Mississippi2,2430.28×
Alabama2,1810.16×
Connecticut2,1800.23×
Maine2,1520.63×
Alaska1,8950.93×
Nebraska1,8390.38×
Montana1,7840.67×
West Virginia1,7090.38×
Washington, District of Columbia1,6120.56×
Rhode Island1,4730.48×
South Dakota1,4680.66×
North Dakota1,4290.73×
New Hampshire1,4080.37×
Wyoming1,3830.97×
Vermont1,3380.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Diego County Fair audience
BrandAffinityCategory
Wingstop13.94×Food & Beverages
Supercuts34.11×Beauty & Wellness
Yogurtland64.26×Food & Beverages
Dream23.69×Health
El Pollo Loco32.48×Food & Beverages
Taco Cabana47.2×Food & Beverages
Round Table Pizza33.28×Food & Beverages
Whataburger12.89×Food & Beverages
Theo Rossi80.62×Movies & TV
Famous Footwear15.8×Food & Beverages
University of California30.18×Business & Career
John Leguizamo29.37×Movies & TV
JWoww43.41×Movies & TV
Enfamil25.77×Kids & Family
Café Bustelo32.43×Food & Beverages
San Diego Padres10.31×Sports
Bachelor of Business Administration32.68×Business & Career
Jarritos21.74×Food & Beverages
PacSun5.93×Fashion & Accessoires
Disneyland3.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Diego County Fair audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.61
IndulgenceJOY1.61
ExtroversionTHRILL1.4
Family OrientationCONSERVATISM1.38
MindfulnessBALANCE1.33
Convenience OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for San Diego County Fair
CountryShare
United States90.2%
Mexico7.4%
Brazil1.0%

See San Diego County Fair audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does San Diego County Fair have in United States?

San Diego County Fair has an estimated audience of 957,438 people in United States, concentrated in California and Nevada.

What is the gender split and age of San Diego County Fair fans?

60.5% of San Diego County Fair fans are female, 39.5% are male, with an average age of 38.2 years.

Which brands do San Diego County Fair fans like most?

San Diego County Fair fans show strongest brand affinity for Wingstop (13.94×), Supercuts (34.11×), and Yogurtland (64.26×) over the country average.

Where do San Diego County Fair fans live in United States?

San Diego County Fair fans in United States are most concentrated in California (reach 718,079), Nevada (reach 32,705), and Texas (reach 30,808). These three regions account for the largest share of the active audience.

What other brands do San Diego County Fair fans also like?

Beyond San Diego County Fair itself, the audience over-indexes on Supercuts (34.11×), Yogurtland (64.26×), Dream (23.69×), and El Pollo Loco (32.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego County Fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.