Rascasse Audience Intelligence

San Diego County Fair Audience in United States

A data profile of the people who buy, follow and care about San Diego County Fair in United States — modelled from more than twelve digital signal sources. San Diego County Fair has an estimated audience of 953,383 people in United States.

#275among Event in United States

The average San Diego County Fair fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include El Pollo Loco, Wingstop, Yogurtland, with strongest over-indexing on El Pollo Loco (39.11× the country average).

Demographically, the San Diego County Fair audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Diego County Fair fan in United States is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for El Pollo Loco.

Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Diego County Fair profile in United States.

Audience size
953K
in United States
Gender
60.5%♀
39.5% male
Age
38.2
average years
Country rank
#24440
Event in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Diego County Fair fans

60.5% are female, 39.5% are male, average age 38.2.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for San Diego County Fair audience in United States
MetricValue
Female60.5%
Male39.5%
Average age38.2
Estimated audience size953,383
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the San Diego County Fair audience in United States
Age bracketShare%
16-1914%
20-2925%
30-3927%
40-4922%
50+12%
Fig. 04

Worldwide distribution

90.1%

of the worldwide San Diego County Fair audience comes from United States.

Worldwide audience distribution share by country for San Diego County Fair
CountryShare
United States90.1%
Mexico7.5%
Brazil1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Diego County Fair audience in United States is strongest.

Fig. 05

Top regions by affinity

San Diego County Fair fans by region: top regions in United States
#RegionReachAffinity×
01California~700K24.46×
02Nevada~30K2.79×
03Arizona~30K1.79×
04Hawaii~5K1.26×
05Idaho~5K1.02×
06Oregon~10K1.01×
07Alaska~2K1.01×
08Vermont~2K0.96×
09North Dakota~2K0.95×
10Maine~3K0.94×
11Montana~2K0.94×
12South Dakota~2K0.94×
13Washington~20K0.91×
14Rhode Island~3K0.90×
15Delaware~2K0.90×
16West Virginia~4K0.89×
17New Mexico~4K0.88×
18New Hampshire~3K0.88×
19Washington, District of Columbia~3K0.87×
20Mississippi~7K0.86×
21Nebraska~4K0.86×
22Arkansas~7K0.84×
23Utah~7K0.82×
24Kansas~6K0.82×
25Iowa~6K0.81×
26Alabama~10K0.80×
27Oklahoma~8K0.80×
28Louisiana~10K0.79×
29Connecticut~8K0.79×
30Kentucky~9K0.78×
31South Carolina~10K0.77×
32Colorado~10K0.76×
33Indiana~10K0.73×
34Wisconsin~10K0.72×
35Maryland~10K0.71×
36Missouri~10K0.71×
37Minnesota~10K0.70×
38Tennessee~10K0.69×
39New Jersey~20K0.66×
40Massachusetts~10K0.66×
41Michigan~20K0.65×
42North Carolina~20K0.63×
43Ohio~20K0.62×
44Pennsylvania~20K0.61×
45Georgia~20K0.61×
46Virginia~10K0.61×
47Illinois~20K0.55×
48Texas~40K0.49×
49Florida~30K0.46×
50New York~20K0.46×
Fig. 06

Affinity by region

Affinity by region — San Diego County Fair, United States
0.46×1.00×24.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Diego County Fair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Diego County Fair audience
#·InterestCategoryAffinity×
01Theo RossiMovies & TV91.66×
02Snow Tha ProductMusic & Radio73.73×
03YogurtlandFood & Beverages72.17×
04JarritosFood & Beverages61.53×
05Oscar De La HoyaSports60.91×
06JWowwMovies & TV57.02×
07Bone Thugs-n-HarmonyMusic & Radio54.80×
08Taco CabanaFood & Beverages52.46×
09PinkberryFood & Beverages41.86×
10El Pollo LocoFood & Beverages39.11×
11Round Table PizzaFood & Beverages34.93×
12University of CaliforniaBusiness & Career33.17×
13SupercutsBeauty & Wellness29.33×
14John LeguizamoMovies & TV28.18×
15Knott's Berry FarmTravel & Leisure26.77×
16DreamHealth22.16×
17Mario LopezMovies & TV18.96×
18Famous FootwearFood & Beverages16.92×
19WingstopFood & Beverages14.48×
20WhataburgerFood & Beverages13.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Diego County Fair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Diego County Fair audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.27×
Convenience OrientationPREMIUM1.60×
Urban LifestyleOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Diego County Fair audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
PatriotismCONSERVATISM0.91×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Diego County Fair have in United States?

San Diego County Fair has an estimated audience of 953,383 people in United States, concentrated in California and Texas.

02

What is the gender split and age of San Diego County Fair fans?

60.5% of San Diego County Fair fans are female, 39.5% are male, with an average age of 38.2 years.

03

Which brands do San Diego County Fair fans like most?

San Diego County Fair fans show strongest brand affinity for El Pollo Loco (39.11×), Wingstop (14.48×), and Yogurtland (72.17×) over the country average.

04

Where do San Diego County Fair fans live in United States?

San Diego County Fair fans in United States are most concentrated in California (reach ~700K), Texas (reach ~40K), and Arizona (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do San Diego County Fair fans also like?

Beyond San Diego County Fair itself, the audience over-indexes on Wingstop (14.48×), Yogurtland (72.17×), Taco Cabana (52.46×), and Dream (22.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See San Diego County Fair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego County Fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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