Hair salon Audience in United States

Hair salon logo

Hair salon has an estimated audience of 1,711,387 people in United States. 80.5% are female, 19.5% are male, average age 36.7. Top regions: California, Texas, New York. Top brand affinities: Product design, Go Go's, Home equity, Home staging, Janitor.

The average Hair salon fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Go Go's, Home equity, with strongest over-indexing on Product design (5.92× the country average). Demographically, the Hair salon audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hair salon fans

Demographic split for Hair salon audience in United States
MetricValue
Female80.5%
Male19.5%
Average age36.7
Estimated audience size1,711,387

Audience persona

The typical Hair salon fan in United States is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Hair salon in United States
RegionReachAffinity
California251,4671.34×
Texas181,3571.23×
New York139,4821.46×
Florida135,9601.17×
Virginia70,0371.68×
Illinois63,9241.12×
Pennsylvania57,9151.01×
Georgia53,6351.02×
Washington51,8261.51×
New Jersey51,3251.18×
North Carolina49,4640.96×
Ohio44,4280.84×
Massachusetts40,7771.21×
Arizona39,7061.14×
Michigan38,9510.87×
Colorado33,4831.24×
Tennessee31,1410.91×
Oregon30,1751.54×
Maryland28,5610.97×
Indiana26,4820.85×
South Carolina24,9600.97×
Wisconsin24,3440.95×
Minnesota23,6720.97×
Missouri23,4560.85×
Alabama18,1790.76×
Louisiana17,6300.8×
Nevada16,9971.03×
Connecticut16,4510.96×
Oklahoma16,0730.85×
Kentucky15,8370.74×
Utah15,0130.98×
Kansas13,8081.02×
Arkansas11,4060.81×
Iowa10,6330.75×
Mississippi9,7960.69×
Hawaii9,1441.24×
New Mexico8,2330.96×
Idaho8,1470.95×
Washington, District of Columbia7,4851.46×
Nebraska6,7130.78×
New Hampshire5,4830.81×
Maine5,3200.87×
West Virginia4,8810.61×
Rhode Island4,6410.85×
Alaska4,4211.21×
Montana4,3000.91×
Delaware3,9660.84×
North Dakota2,8010.8×
South Dakota2,6910.68×
Vermont2,6800.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair salon audience
BrandAffinityCategory
Product design5.92×Business & Career
Go Go's14.55×Music & Radio
Home equity2.22×Home & Garden
Home staging5.55×Home & Garden
Janitor6.64×Home & Garden
Nebraska Cornhuskers football3.33×Sports
Jesse Plemons3.18×Movies & TV
Edvard Grieg20×Literature
Jaws4.27×Movies & TV
Staycation2.51×Home & Garden
Jaipur Rugs12.37×Home & Garden
Nationality1.55×Politics & Society
Electrolyte3.23×Health
Queens College, City University of New York4.96×Business & Career
Pro-Ject2.77×Music & Radio
Vivian Campbell12.89×Music & Radio
Mothercare2.08×Kids & Family
UK hardcore20×Music & Radio
Information sensitivity4.86×Technology & Electronics
Kendra Scott1.6×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair salon audience
TraitClusterScore
Design AffinityPREMIUM1.47
Quality AwarenessPREMIUM1.29
CreativityOPEN1.27
Healthy LifestyleBALANCE1.24
IndulgenceJOY1.17
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Hair salon
CountryShare
Japan46.4%
United States5.5%
India3.4%

See Hair salon audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hair salon have in United States?

Hair salon has an estimated audience of 1,711,387 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair salon fans?

80.5% of Hair salon fans are female, 19.5% are male, with an average age of 36.7 years.

Which brands do Hair salon fans like most?

Hair salon fans show strongest brand affinity for Product design (5.92×), Go Go's (14.55×), and Home equity (2.22×) over the country average.

Where do Hair salon fans live in United States?

Hair salon fans in United States are most concentrated in California (reach 251,467), Texas (reach 181,357), and New York (reach 139,482). These three regions account for the largest share of the active audience.

What other brands do Hair salon fans also like?

Beyond Hair salon itself, the audience over-indexes on Go Go's (14.55×), Home equity (2.22×), Home staging (5.55×), and Janitor (6.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair salon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.