Hair salon Audience in Germany
Hair salon has an estimated audience of 493,637 people in Germany. 81.9% are female, 18.1% are male, average age 40.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hair tutorials, Scooby-Doo, Rosie Huntington-Whiteley, Morgan Freeman, Personalised Gifts.
The average Hair salon fan in Germany is 40.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hair tutorials, Scooby-Doo, Rosie Huntington-Whiteley, with strongest over-indexing on Hair tutorials (40.4× the country average). Demographically, the Hair salon audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Hair salon fans
| Metric | Value |
|---|---|
| Female | 81.9% |
| Male | 18.1% |
| Average age | 40.0 |
| Estimated audience size | 493,637 |
Audience persona
The typical Hair salon fan in Germany is more female, around 40.0 years old, with strong Individualism tendencies and a notable affinity for Hair tutorials.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 120,066 | 1.51× |
| Nordrhein-Westfalen | 100,812 | 0.93× |
| Baden-Württemberg | 76,557 | 1.14× |
| Berlin | 75,916 | 3.44× |
| Hessen | 55,702 | 1.48× |
| Niedersachsen | 28,545 | 0.6× |
| Rheinland-Pfalz | 25,547 | 1.03× |
| Sachsen | 14,397 | 0.59× |
| Hamburg | 13,276 | 1.19× |
| Schleswig-Holstein | 10,086 | 0.57× |
| Brandenburg | 9,270 | 0.61× |
| Thüringen | 6,173 | 0.49× |
| Saarland | 5,891 | 0.97× |
| Sachsen-Anhalt | 5,404 | 0.42× |
| Bremen | 4,800 | 1.14× |
| Mecklenburg-Vorpommern | 3,742 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair tutorials | 40.4× | Beauty & Wellness |
| Scooby-Doo | 20× | Movies & TV |
| Rosie Huntington-Whiteley | 32.75× | Fashion & Accessoires |
| Morgan Freeman | 17.04× | Movies & TV |
| Personalised Gifts | 10.94× | Home & Garden |
| Pitchfork Media | 38.53× | Music & Radio |
| Dove (chocolate) | 32.88× | Food & Beverages |
| Monty Python's Life of Brian | 20× | Movies & TV |
| Canva | 7.05× | Technology & Electronics |
| Shellac | 6.73× | Beauty & Wellness |
| Moving company | 8.71× | Home & Garden |
| Buy to let | 20× | Home & Garden |
| Tagesschau | 2.23× | Movies & TV |
| Group buying | 8.18× | Shopping |
| Honda City | 18.93× | Cars & Mobility |
| Requiem for a Dream | 14.17× | Movies & TV |
| American folk music | 7.25× | Music & Radio |
| TikTok | 1.82× | Internet & Social Media |
| Massive Attack | 20× | Music & Radio |
| Battlestar Galactica | 19.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 3.45 |
| Sports Activity | POWER | 1.32 |
| Price Sensitivity | PREMIUM | 1.32 |
| Urban Lifestyle | OPEN | 1.25 |
| Design Affinity | PREMIUM | 1.22 |
| Indulgence | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 46.4% |
| United States | 5.5% |
| India | 3.4% |
See Hair salon audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hair salon have in Germany?
Hair salon has an estimated audience of 493,637 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hair salon fans?
81.9% of Hair salon fans are female, 18.1% are male, with an average age of 40.0 years.
Which brands do Hair salon fans like most?
Hair salon fans show strongest brand affinity for Hair tutorials (40.4×), Scooby-Doo (20×), and Rosie Huntington-Whiteley (32.75×) over the country average.
Where do Hair salon fans live in Germany?
Hair salon fans in Germany are most concentrated in Bayern (reach 120,066), Nordrhein-Westfalen (reach 100,812), and Baden-Württemberg (reach 76,557). These three regions account for the largest share of the active audience.
What other brands do Hair salon fans also like?
Beyond Hair salon itself, the audience over-indexes on Scooby-Doo (20×), Rosie Huntington-Whiteley (32.75×), Morgan Freeman (17.04×), and Personalised Gifts (10.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair salon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.