Rascasse Audience Intelligence

Hair salon Audience in Germany

A data profile of the people who buy, follow and care about Hair salon in Germany — modelled from more than twelve digital signal sources. Hair salon has an estimated audience of 493,637 people in Germany.

#4705among Topic in Germany#657in Home & Garden

The average Hair salon fan in Germany is 40.0 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Stockmann, Hair tutorials, Scooby-Doo, with strongest over-indexing on Stockmann (210.84× the country average).

Demographically, the Hair salon audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hair salon fan in Germany is more female, around 40.0 years old, with strong Individualism tendencies and a notable affinity for Stockmann.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair salon profile in Germany.

Audience size
494K
in Germany
Gender
81.9%♀
18.1% male
Age
40.0
average years
Country rank
#11869
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair salon fans

81.9% are female, 18.1% are male, average age 40.0.

Fig. 02

Gender split

81.9%
Female
18.1%
Male
Demographic split for Hair salon audience in Germany
MetricValue
Female81.9%
Male18.1%
Average age40.0
Estimated audience size493,637
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Hair salon audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4925%
50+18%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Hair salon audience comes from Germany.

Worldwide audience distribution share by country for Hair salon
CountryShare
Japan46.4%
United States5.5%
India3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair salon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hair salon fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K2.66×
02Baden-Württemberg~100K1.59×
03Hessen~50K1.29×
04Bayern~100K1.27×
05Hamburg~10K1.22×
06Rheinland-Pfalz~30K1.14×
07Bremen~5K1.09×
08Saarland~6K1.00×
09Nordrhein-Westfalen~100K0.92×
10Thüringen~10K0.77×
11Brandenburg~10K0.68×
12Schleswig-Holstein~10K0.66×
13Niedersachsen~30K0.65×
14Sachsen~20K0.64×
15Sachsen-Anhalt~8K0.63×
16Mecklenburg-Vorpommern~6K0.60×
Fig. 06

Affinity by region

Affinity by region — Hair salon, Germany
0.60×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair salon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair salon audience
#·InterestCategoryAffinity×
01StockmannShopping210.84×
02Nobel Prize in LiteratureLiterature55.73×
03Pitchfork MediaMusic & Radio29.94×
04Hair tutorialsBeauty & Wellness26.22×
05Dove (chocolate)Food & Beverages22.87×
06Rosie Huntington-WhiteleyFashion & Accessoires20.94×
07Scooby-DooMovies & TV20.00×
08Buy to letHome & Garden20.00×
09Moving companyHome & Garden14.58×
10Morgan FreemanMovies & TV12.26×
11Personalised GiftsHome & Garden7.48×
12American folk musicMusic & Radio6.67×
13ShellacBeauty & Wellness6.24×
14HugendubelShopping5.82×
15Müller (company)Food & Beverages5.53×
16CanvaTechnology & Electronics5.38×
17Christian UlmenMovies & TV4.52×
18Fast fashionFashion & Accessoires4.46×
19Nail artBeauty & Wellness4.12×
20TagesschauMovies & TV2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair salon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair salon audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.87×
Convenience OrientationPREMIUM1.36×
SpiritualityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair salon audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.64×
Pet OwnershipJOY0.81×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair salon have in Germany?

Hair salon has an estimated audience of 493,637 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Hair salon fans?

81.9% of Hair salon fans are female, 18.1% are male, with an average age of 40.0 years.

03

Which brands do Hair salon fans like most?

Hair salon fans show strongest brand affinity for Stockmann (210.84×), Hair tutorials (26.22×), and Scooby-Doo (20×) over the country average.

04

Where do Hair salon fans live in Germany?

Hair salon fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Bayern (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hair salon fans also like?

Beyond Hair salon itself, the audience over-indexes on Hair tutorials (26.22×), Scooby-Doo (20×), Müller (company) (5.53×), and Nobel Prize in Literature (55.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Hair salon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hair salon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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