Rascasse Audience Intelligence

Moving company Audience in Germany

A data profile of the people who buy, follow and care about Moving company in Germany — modelled from more than twelve digital signal sources. Moving company has an estimated audience of 1,598,635 people in Germany.

#2299among Topic in Germany#310in Home & Garden

The average Moving company fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bauhaus, Hair salon, Obi (store), with strongest over-indexing on Bauhaus (3.09× the country average).

Demographically, the Moving company audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Moving company fan in Germany is more female, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Bauhaus.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moving company profile in Germany.

Audience size
1.6M
in Germany
Gender
62.0%♀
38.0% male
Age
37.6
average years
Country rank
#4203
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moving company fans

62.0% are female, 38.0% are male, average age 37.6.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Moving company audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age37.6
Estimated audience size1,598,635
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Moving company audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Moving company audience comes from Germany.

Worldwide audience distribution share by country for Moving company
CountryShare
Japan51.6%
United States14.8%
France8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moving company audience in Germany is strongest.

Fig. 05

Top regions by affinity

Moving company fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.87×
02Hamburg~40K1.16×
03Nordrhein-Westfalen~400K1.10×
04Niedersachsen~200K1.10×
05Schleswig-Holstein~60K1.06×
06Rheinland-Pfalz~80K1.05×
07Brandenburg~50K1.00×
08Berlin~70K0.98×
09Baden-Württemberg~200K0.97×
10Hessen~100K0.96×
11Mecklenburg-Vorpommern~30K0.86×
12Sachsen-Anhalt~40K0.85×
13Bayern~200K0.83×
14Thüringen~30K0.83×
15Saarland~20K0.82×
16Sachsen~60K0.73×
Fig. 06

Affinity by region

Affinity by region — Moving company, Germany
0.73×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moving company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moving company audience
#·InterestCategoryAffinity×
01The Natural (film)Movies & TV17.48×
02Hair salonHome & Garden14.58×
03SogoTechnology & Electronics11.03×
04WeaningHealth7.65×
05ScrewHome & Garden4.26×
06Drill bitHome & Garden4.11×
07Multi-toolHome & Garden3.70×
08BauhausShopping3.09×
09Gina TricotFashion & Accessoires3.08×
10ImmobilienScout24Home & Garden2.52×
11GardenerHome & Garden2.30×
12Garden centreHome & Garden2.07×
13JYSKHome & Garden2.06×
14TchiboShopping1.90×
15ApartmentBusiness & Career1.66×
16HouseHome & Garden1.65×
17Obi (store)Shopping1.62×
18DeichmannShopping1.61×
19BarbieMovies & TV1.56×
20Home improvementHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moving company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moving company audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.37×
Price SensitivityPREMIUM1.33×
Design AffinityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moving company audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.96×
SpiritualityBALANCE0.99×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moving company have in Germany?

Moving company has an estimated audience of 1,598,635 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Moving company fans?

62.0% of Moving company fans are female, 38.0% are male, with an average age of 37.6 years.

03

Which brands do Moving company fans like most?

Moving company fans show strongest brand affinity for Bauhaus (3.09×), Hair salon (14.58×), and Obi (store) (1.62×) over the country average.

04

Where do Moving company fans live in Germany?

Moving company fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Moving company fans also like?

Beyond Moving company itself, the audience over-indexes on Hair salon (14.58×), Obi (store) (1.62×), ImmobilienScout24 (2.52×), and Home improvement (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Moving company audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Moving company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →