Moving company Audience in Germany
Moving company has an estimated audience of 1,598,635 people in Germany. 62.0% are female, 38.0% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Bauhaus, Hair salon, Obi (store), MUJI 無印良品, ImmobilienScout24.
The average Moving company fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Bauhaus, Hair salon, Obi (store), with strongest over-indexing on Bauhaus (3.09× the country average). Demographically, the Moving company audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Moving company fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 37.6 |
| Estimated audience size | 1,598,635 |
Audience persona
The typical Moving company fan in Germany is more female, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 398,030 | 1.14× |
| Baden-Württemberg | 218,623 | 1× |
| Bayern | 215,451 | 0.84× |
| Niedersachsen | 167,159 | 1.08× |
| Hessen | 120,724 | 0.99× |
| Rheinland-Pfalz | 83,068 | 1.04× |
| Berlin | 74,449 | 1.04× |
| Schleswig-Holstein | 61,883 | 1.08× |
| Sachsen | 56,165 | 0.72× |
| Brandenburg | 47,221 | 0.95× |
| Hamburg | 45,410 | 1.26× |
| Sachsen-Anhalt | 34,545 | 0.83× |
| Bremen | 26,307 | 1.92× |
| Thüringen | 25,841 | 0.63× |
| Mecklenburg-Vorpommern | 24,571 | 0.81× |
| Saarland | 13,226 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 3.09× | Shopping |
| Hair salon | 14.58× | Home & Garden |
| Obi (store) | 1.62× | Shopping |
| MUJI 無印良品 | 7.27× | Home & Garden |
| ImmobilienScout24 | 2.52× | Home & Garden |
| Home improvement | 1.55× | Home & Garden |
| Gardener | 2.3× | Home & Garden |
| House | 1.65× | Home & Garden |
| Deichmann | 1.61× | Shopping |
| Globus Baumarkt | 1.53× | Shopping |
| JYSK | 2.06× | Home & Garden |
| Multi-tool | 3.7× | Home & Garden |
| Tchibo | 1.9× | Shopping |
| The Natural (film) | 17.48× | Movies & TV |
| Sogo | 11.03× | Technology & Electronics |
| Barbie | 1.56× | Movies & TV |
| Screw | 4.26× | Home & Garden |
| Apartment | 1.66× | Business & Career |
| Drill bit | 4.11× | Home & Garden |
| Weaning | 7.65× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.59 |
| Sustainability | BALANCE | 1.81 |
| Design Affinity | PREMIUM | 1.68 |
| Sports Activity | POWER | 1.61 |
| DIY Mentality | THRILL | 1.5 |
| Indulgence | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 51.7% |
| United States | 14.8% |
| France | 8.4% |
See Moving company audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Moving company have in Germany?
Moving company has an estimated audience of 1,598,635 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Moving company fans?
62.0% of Moving company fans are female, 38.0% are male, with an average age of 37.6 years.
Which brands do Moving company fans like most?
Moving company fans show strongest brand affinity for Bauhaus (3.09×), Hair salon (14.58×), and Obi (store) (1.62×) over the country average.
Where do Moving company fans live in Germany?
Moving company fans in Germany are most concentrated in Nordrhein-Westfalen (reach 398,030), Baden-Württemberg (reach 218,623), and Bayern (reach 215,451). These three regions account for the largest share of the active audience.
What other brands do Moving company fans also like?
Beyond Moving company itself, the audience over-indexes on Hair salon (14.58×), Obi (store) (1.62×), MUJI 無印良品 (7.27×), and ImmobilienScout24 (2.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moving company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.