Rascasse Audience Intelligence

Online flower delivery Audience in United States

A data profile of the people who buy, follow and care about Online flower delivery in United States — modelled from more than twelve digital signal sources. Online flower delivery has an estimated audience of 2,670,704 people in United States.

#5434among Topic in United States#683in Home & Garden

The average Online flower delivery fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair salon, Smart Shopping, du, with strongest over-indexing on Hair salon (25.02× the country average).

Demographically, the Online flower delivery audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Tradition, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online flower delivery fan in United States is more female, around 40.5 years old, with strong Tradition tendencies and a notable affinity for Hair salon.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online flower delivery profile in United States.

Audience size
2.7M
in United States
Gender
69.0%♀
31.0% male
Age
40.5
average years
Country rank
#11310
Topic in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online flower delivery fans

69.0% are female, 31.0% are male, average age 40.5.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Online flower delivery audience in United States
MetricValue
Female69.0%
Male31.0%
Average age40.5
Estimated audience size2,670,704
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Online flower delivery audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Online flower delivery audience comes from United States.

Worldwide audience distribution share by country for Online flower delivery
CountryShare
Japan23.6%
United States14.7%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online flower delivery audience in United States is strongest.

Fig. 05

Top regions by affinity

Online flower delivery fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~60K1.33×
02Kansas~30K1.30×
03Alabama~40K1.18×
04Tennessee~60K1.17×
05South Carolina~40K1.11×
06New Hampshire~10K1.09×
07Virginia~70K1.08×
08West Virginia~10K1.08×
09Montana~8K1.08×
10Georgia~90K1.07×
11Oklahoma~30K1.07×
12North Carolina~90K1.06×
13New York~200K1.05×
14North Dakota~6K1.05×
15Pennsylvania~90K1.04×
16Connecticut~30K1.04×
17Maine~10K1.04×
18Vermont~5K1.04×
19Michigan~70K1.03×
20Massachusetts~50K1.03×
21Maryland~50K1.03×
22Delaware~8K1.03×
23New Jersey~70K1.01×
24Mississippi~20K1.00×
25Idaho~10K1.00×
26Kentucky~30K0.99×
27Arkansas~20K0.99×
28Rhode Island~8K0.99×
29South Dakota~6K0.99×
30Alaska~6K0.99×
31Ohio~80K0.98×
32Missouri~40K0.97×
33Illinois~90K0.96×
34Indiana~50K0.96×
35Washington, District of Columbia~8K0.96×
36Florida~200K0.95×
37Arizona~50K0.95×
38New Mexico~10K0.95×
39Wisconsin~40K0.93×
40Iowa~20K0.93×
41Washington~50K0.92×
42Oregon~30K0.92×
43Louisiana~30K0.91×
44Nebraska~10K0.90×
45California~300K0.89×
46Hawaii~10K0.89×
47Utah~20K0.87×
48Nevada~20K0.86×
49Texas~200K0.85×
50Minnesota~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Online flower delivery, United States
0.84×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online flower delivery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online flower delivery audience
#·InterestCategoryAffinity×
01duTechnology & Electronics33.99×
02PUDELEKNews29.61×
03Hair salonHome & Garden25.02×
04Tomboy (2011 film)Movies & TV24.46×
05Smart ShoppingShopping22.13×
06Flower DesignGames21.64×
07Luxury boxFashion & Accessoires17.60×
08Folk costumeFashion & Accessoires16.84×
09Women's soccerSports12.45×
10Cricket clothing and equipmentSports12.30×
11Yandy.comFashion & Accessoires11.69×
12Cut flowersHome & Garden9.90×
13OlaplexBeauty & Wellness9.36×
14FloristryHome & Garden5.85×
15Compression garmentHealth5.75×
16BlossomMovies & TV4.90×
17Foundation garmentFashion & Accessoires4.63×
18Plant morphologyHome & Garden3.96×
19PollinationHome & Garden3.90×
20Makeup TutorialsBeauty & Wellness2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online flower delivery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online flower delivery audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM4.88×
Design AffinityPREMIUM1.45×
Quality AwarenessPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online flower delivery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Social Media UsageJOY0.91×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online flower delivery have in United States?

Online flower delivery has an estimated audience of 2,670,704 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Online flower delivery fans?

69.0% of Online flower delivery fans are female, 31.0% are male, with an average age of 40.5 years.

03

Which brands do Online flower delivery fans like most?

Online flower delivery fans show strongest brand affinity for Hair salon (25.02×), Smart Shopping (22.13×), and du (33.99×) over the country average.

04

Where do Online flower delivery fans live in United States?

Online flower delivery fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Online flower delivery fans also like?

Beyond Online flower delivery itself, the audience over-indexes on Smart Shopping (22.13×), du (33.99×), Women's soccer (12.45×), and Tomboy (2011 film) (24.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Online flower delivery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online flower delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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