Online flower delivery Audience in United States

Online flower delivery logo

Online flower delivery has an estimated audience of 2,670,704 people in United States. 69.0% are female, 31.0% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Hair salon, Smart Shopping, Women's soccer, du.

The average Online flower delivery fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Hair salon, Smart Shopping, with strongest over-indexing on Yahoo!奇摩名人娛樂 (5.84× the country average). Demographically, the Online flower delivery audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Online flower delivery fans

Demographic split for Online flower delivery audience in United States
MetricValue
Female69.0%
Male31.0%
Average age40.5
Estimated audience size2,670,704

Audience persona

The typical Online flower delivery fan in United States is more female, around 40.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Online flower delivery in United States
RegionReachAffinity
California295,5881.01×
Texas202,4210.88×
New York156,0431.05×
Florida145,7380.81×
Georgia96,8661.18×
Pennsylvania96,1691.07×
North Carolina93,3711.16×
Illinois87,2430.98×
Michigan76,7501.1×
Ohio76,6230.93×
Tennessee73,8811.38×
Colorado69,5581.65×
Virginia65,9621.01×
New Jersey60,9640.9×
Alabama53,3681.43×
Washington53,3281×
Massachusetts53,1761.01×
Indiana46,6210.96×
Arizona45,2430.83×
Missouri44,9031.04×
Maryland44,3270.97×
South Carolina43,9061.09×
Wisconsin37,5840.94×
Oklahoma36,1811.22×
Kansas36,1091.72×
Kentucky33,8851.01×
Louisiana31,3540.91×
Minnesota30,4310.8×
Oregon27,5920.9×
Mississippi23,5091.07×
Connecticut22,7830.85×
Arkansas22,3771.02×
Iowa19,4500.88×
Utah18,7200.78×
Nevada18,1890.7×
West Virginia14,6951.18×
Idaho13,0580.97×
New Mexico12,2390.91×
Nebraska11,8560.89×
Maine9,9211.04×
Hawaii9,5390.83×
New Hampshire9,3660.89×
Montana8,9241.2×
Washington, District of Columbia6,2760.78×
South Dakota5,9520.96×
North Dakota5,7951.06×
Delaware5,7290.78×
Rhode Island5,5150.65×
Alaska4,9800.87×
Wyoming4,0371.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online flower delivery audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂5.84×Internet & Social Media
Hair salon25.02×Home & Garden
Smart Shopping22.13×Shopping
Women's soccer12.45×Sports
du33.99×Technology & Electronics
Folk costume16.84×Fashion & Accessoires
Tomboy (2011 film)24.46×Movies & TV
Luxury box17.6×Fashion & Accessoires
Foundation garment4.63×Fashion & Accessoires
Floristry5.85×Home & Garden
Blossom4.9×Movies & TV
Cricket clothing and equipment12.3×Sports
Plant morphology3.96×Home & Garden
Compression garment5.75×Health
Cut flowers9.9×Home & Garden
Pollination3.9×Home & Garden
Olaplex9.36×Beauty & Wellness
PUDELEK29.61×News
Salma Hayek3.64×Movies & TV
Makeup Tutorials2.49×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online flower delivery audience
TraitClusterScore
Urban LifestyleOPEN6.58
Design AffinityPREMIUM2.87
Luxury OrientationPREMIUM2.46
IndulgenceJOY2.07
TravellingTHRILL1.96
SustainabilityBALANCE1.84

Worldwide distribution

Worldwide audience distribution share by country for Online flower delivery
CountryShare
Japan23.6%
United States14.7%
United Kingdom7.2%

See Online flower delivery audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Online flower delivery have in United States?

Online flower delivery has an estimated audience of 2,670,704 people in United States, concentrated in California and Texas.

What is the gender split and age of Online flower delivery fans?

69.0% of Online flower delivery fans are female, 31.0% are male, with an average age of 40.5 years.

Which brands do Online flower delivery fans like most?

Online flower delivery fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (5.84×), Hair salon (25.02×), and Smart Shopping (22.13×) over the country average.

Where do Online flower delivery fans live in United States?

Online flower delivery fans in United States are most concentrated in California (reach 295,588), Texas (reach 202,421), and New York (reach 156,043). These three regions account for the largest share of the active audience.

What other brands do Online flower delivery fans also like?

Beyond Online flower delivery itself, the audience over-indexes on Hair salon (25.02×), Smart Shopping (22.13×), Women's soccer (12.45×), and du (33.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online flower delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.