Pollination Audience in United States

Pollination has an estimated audience of 10,113,191 people in United States. 68.7% are female, 31.3% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Dollar General, Dentistry, Do it yourself (DIY), Flower, J. C. Penney.

The average Pollination fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dollar General, Dentistry, Do it yourself (DIY), with strongest over-indexing on Dollar General (1.84× the country average). Demographically, the Pollination audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pollination fans

Demographic split for Pollination audience in United States
MetricValue
Female68.7%
Male31.3%
Average age42.6
Estimated audience size10,113,191

Audience persona

The typical Pollination fan in United States is more female, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Pollination in United States
RegionReachAffinity
California1,221,8991.1×
Texas837,6620.96×
Florida780,4521.14×
New York580,3351.03×
North Carolina387,6751.27×
Pennsylvania372,5391.09×
Georgia338,1491.09×
Virginia316,4211.28×
Illinois302,9040.9×
Ohio279,7430.9×
Washington256,8631.27×
Michigan234,6260.89×
New Jersey230,9260.9×
Massachusetts216,2931.09×
Tennessee196,0010.97×
Maryland189,8121.09×
Arizona178,5380.86×
Indiana175,3320.95×
Colorado172,1941.08×
Missouri164,2091.01×
Minnesota157,2891.09×
Oregon152,4991.32×
South Carolina149,6110.98×
Wisconsin141,1480.93×
Kentucky126,4621×
Louisiana124,7710.96×
Alabama115,7730.82×
Oklahoma113,0171.01×
Connecticut103,9951.03×
Iowa98,3601.18×
Kansas83,9061.05×
Mississippi80,1890.96×
Utah76,8050.85×
Arkansas69,6550.84×
Nevada66,2020.68×
Nebraska50,7421×
New Mexico49,2960.97×
Hawaii48,9891.13×
West Virginia46,7070.99×
Idaho45,8490.9×
Maine41,8181.15×
New Hampshire40,0001×
Washington, District of Columbia38,4091.26×
Rhode Island28,9690.9×
Delaware23,8460.85×
Montana23,3550.83×
Vermont23,3121.31×
North Dakota19,0630.92×
South Dakota18,6320.8×
Alaska16,8820.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pollination audience
BrandAffinityCategory
Dollar General1.84×Shopping
Dentistry2.54×Business & Career
Do it yourself (DIY)1.55×Home & Garden
Flower1.67×Home & Garden
J. C. Penney2.15×Shopping
Texas Roadhouse1.59×Food & Beverages
Houston Astros3.33×Sports
Made in USA2.27×Business & Career
Dollar Tree1.53×Shopping
Singer-songwriter1.52×Music & Radio
Genetics1.81×Kids & Family
Real property1.96×Home & Garden
Five Below1.94×Shopping
Kroger1.57×Food & Beverages
Microwave oven2.22×Home & Garden
Wedding dress2.36×Fashion & Accessoires
Take-out1.57×Food & Beverages
Kitchenware1.79×Home & Garden
Real Madrid C.F.1.58×Sports
Menards1.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pollination audience
TraitClusterScore
Urban LifestyleOPEN1.93
SpiritualityBALANCE1.41
SustainabilityBALANCE1.39
CreativityOPEN1.32
DIY MentalityTHRILL1.32
IndividualismJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Pollination
CountryShare
United States21.4%
Italy8.5%
Mexico7.1%

See Pollination audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pollination have in United States?

Pollination has an estimated audience of 10,113,191 people in United States, concentrated in California and Texas.

What is the gender split and age of Pollination fans?

68.7% of Pollination fans are female, 31.3% are male, with an average age of 42.6 years.

Which brands do Pollination fans like most?

Pollination fans show strongest brand affinity for Dollar General (1.84×), Dentistry (2.54×), and Do it yourself (DIY) (1.55×) over the country average.

Where do Pollination fans live in United States?

Pollination fans in United States are most concentrated in California (reach 1,221,899), Texas (reach 837,662), and Florida (reach 780,452). These three regions account for the largest share of the active audience.

What other brands do Pollination fans also like?

Beyond Pollination itself, the audience over-indexes on Dentistry (2.54×), Do it yourself (DIY) (1.55×), Flower (1.67×), and J. C. Penney (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pollination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.