Rascasse Audience Intelligence

Pollination Audience in United States

A data profile of the people who buy, follow and care about Pollination in United States — modelled from more than twelve digital signal sources. Pollination has an estimated audience of 10,113,191 people in United States.

#2268among Topic in United States#249in Home & Garden

The average Pollination fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Flower, Web server, Real property, with strongest over-indexing on Flower (1.76× the country average).

Demographically, the Pollination audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pollination fan in United States is more female, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Flower.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pollination profile in United States.

Audience size
10.1M
in United States
Gender
68.7%♀
31.3% male
Age
42.6
average years
Country rank
#3538
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pollination fans

68.7% are female, 31.3% are male, average age 42.6.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Pollination audience in United States
MetricValue
Female68.7%
Male31.3%
Average age42.6
Estimated audience size10,113,191
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Pollination audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Pollination audience comes from United States.

Worldwide audience distribution share by country for Pollination
CountryShare
United States21.3%
Italy8.5%
Mexico7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pollination audience in United States is strongest.

Fig. 05

Top regions by affinity

Pollination fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~400K1.29×
02Oregon~100K1.23×
03Oklahoma~100K1.22×
04Kentucky~100K1.18×
05South Carolina~200K1.17×
06Maine~40K1.16×
07Vermont~20K1.16×
08Virginia~300K1.15×
09Washington~200K1.14×
10Hawaii~50K1.11×
11Pennsylvania~400K1.10×
12Georgia~300K1.10×
13Iowa~90K1.10×
14Kansas~90K1.10×
15Nebraska~50K1.08×
16New Mexico~50K1.06×
17Washington, District of Columbia~30K1.06×
18California~1M1.05×
19Indiana~200K1.04×
20Maryland~200K1.02×
21Minnesota~100K1.02×
22Delaware~30K1.01×
23Texas~900K1.00×
24Florida~700K1.00×
25Colorado~200K1.00×
26Connecticut~100K1.00×
27West Virginia~50K1.00×
28New Hampshire~40K1.00×
29Massachusetts~200K0.99×
30Missouri~200K0.99×
31South Dakota~20K0.99×
32Mississippi~80K0.98×
33North Dakota~20K0.97×
34Tennessee~200K0.96×
35Wisconsin~100K0.94×
36Idaho~50K0.94×
37Montana~30K0.94×
38Louisiana~100K0.92×
39Alabama~100K0.91×
40Rhode Island~30K0.91×
41New York~500K0.89×
42Illinois~300K0.89×
43Michigan~200K0.89×
44Alaska~20K0.89×
45New Jersey~200K0.88×
46Arkansas~70K0.87×
47Utah~80K0.86×
48Arizona~200K0.85×
49Ohio~300K0.84×
50Nevada~70K0.72×
Fig. 06

Affinity by region

Affinity by region — Pollination, United States
0.72×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pollination audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pollination audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics3.83×
02Non-alcoholic beverageFood & Beverages3.03×
03Mineral waterFood & Beverages2.64×
04Milwaukee BrewersSports2.49×
05Microwave ovenHome & Garden2.29×
06Real propertyHome & Garden2.28×
07PastryFood & Beverages2.08×
08Detroit TigersSports1.98×
09GeneticsKids & Family1.94×
10Catholic ChurchPolitics & Society1.83×
11Ace HardwareHome & Garden1.79×
12FlowerHome & Garden1.76×
13InnovationBusiness & Career1.73×
14Subscription business modelShopping1.69×
15Discount storesShopping1.67×
16DentistryBusiness & Career1.66×
17J. C. PenneyShopping1.64×
18RadioTechnology & Electronics1.63×
19ThanksgivingKids & Family1.59×
20Five BelowShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pollination audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pollination audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.72×
SpiritualityBALANCE1.56×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pollination audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
Pet OwnershipJOY0.83×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pollination have in United States?

Pollination has an estimated audience of 10,113,191 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pollination fans?

68.7% of Pollination fans are female, 31.3% are male, with an average age of 42.6 years.

03

Which brands do Pollination fans like most?

Pollination fans show strongest brand affinity for Flower (1.76×), Web server (3.83×), and Real property (2.28×) over the country average.

04

Where do Pollination fans live in United States?

Pollination fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Pollination fans also like?

Beyond Pollination itself, the audience over-indexes on Web server (3.83×), Real property (2.28×), Genetics (1.94×), and Non-alcoholic beverage (3.03×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Pollination audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pollination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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