Pollination Audience in Germany
Pollination has an estimated audience of 620,575 people in Germany. 65.2% are female, 34.8% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Buying and Selling Real Estate, Pillow, Mothercare, Buying a House.
The average Pollination fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Buying and Selling Real Estate, Pillow, with strongest over-indexing on Rossmann (1.8× the country average). Demographically, the Pollination audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Pollination fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 43.1 |
| Estimated audience size | 620,575 |
Audience persona
The typical Pollination fan in Germany is more female, around 43.1 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,118 | 0.95× |
| Bayern | 88,376 | 0.89× |
| Baden-Württemberg | 77,260 | 0.91× |
| Niedersachsen | 68,741 | 1.14× |
| Hessen | 45,195 | 0.96× |
| Sachsen | 33,203 | 1.09× |
| Rheinland-Pfalz | 32,996 | 1.06× |
| Berlin | 28,817 | 1.04× |
| Brandenburg | 21,430 | 1.11× |
| Schleswig-Holstein | 18,945 | 0.85× |
| Thüringen | 18,054 | 1.14× |
| Sachsen-Anhalt | 17,726 | 1.1× |
| Hamburg | 13,298 | 0.95× |
| Mecklenburg-Vorpommern | 10,506 | 0.89× |
| Saarland | 6,570 | 0.86× |
| Bremen | 5,621 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.8× | Shopping |
| Buying and Selling Real Estate | 10.61× | Home & Garden |
| Pillow | 2.21× | Home & Garden |
| Mothercare | 2.06× | Kids & Family |
| Buying a House | 6.29× | Home & Garden |
| Sixx | 2.96× | Movies & TV |
| Esra Erol | 5.18× | Movies & TV |
| Este, Veneto | 1.94× | Travel & Leisure |
| Nationality | 2.15× | Politics & Society |
| Samanyolu Haber | 3.17× | Movies & TV |
| Cachorro | 2.3× | Pets & Animals |
| Medieval fantasy | 6.79× | Literature |
| Stucco | 1.56× | Home & Garden |
| Nuts (film) | 2.69× | Movies & TV |
| Bank account | 1.74× | Business & Career |
| Socialist Federal Republic of Yugoslavia | 2.44× | Politics & Society |
| Curcuma | 2.69× | Food & Beverages |
| Justice | 2.01× | Politics & Society |
| Weimar Republic | 2.83× | Politics & Society |
| Eco Friendly Living | 1.98× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.83 |
| Design Affinity | PREMIUM | 1.83 |
| Spirituality | BALANCE | 1.79 |
| Healthy Lifestyle | BALANCE | 1.67 |
| DIY Mentality | THRILL | 1.65 |
| Sustainability | BALANCE | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Italy | 8.5% |
| Mexico | 7.1% |
See Pollination audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pollination have in Germany?
Pollination has an estimated audience of 620,575 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pollination fans?
65.2% of Pollination fans are female, 34.8% are male, with an average age of 43.1 years.
Which brands do Pollination fans like most?
Pollination fans show strongest brand affinity for Rossmann (1.8×), Buying and Selling Real Estate (10.61×), and Pillow (2.21×) over the country average.
Where do Pollination fans live in Germany?
Pollination fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,118), Bayern (reach 88,376), and Baden-Württemberg (reach 77,260). These three regions account for the largest share of the active audience.
What other brands do Pollination fans also like?
Beyond Pollination itself, the audience over-indexes on Buying and Selling Real Estate (10.61×), Pillow (2.21×), Mothercare (2.06×), and Buying a House (6.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pollination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.