A data profile of the people who buy, follow and care about Pollination in Italy — modelled from more than twelve digital signal sources. Pollination has an estimated audience of 4,036,591 people in Italy.
Pollination has an estimated audience of 4,036,591 people in Italy. 71.3% are female, 28.7% are male, average age 45.7. Top brand affinities: Wikipedia, WhatsApp, Genetics, Volunteering, New Testament.
Top brand affinities include Wikipedia, WhatsApp, Genetics, with strongest over-indexing on Wikipedia (4.99× the country average).
Demographically, the Pollination audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Pollination fan in Italy is more female, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Pollination profile in Italy.
71.3% are female, 28.7% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 45.7 |
| Estimated audience size | 4,036,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Pollination audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.3% |
| Italy | 8.5% |
| Mexico | 7.1% |
The strongest cross-interests of the Pollination audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 5.94× | ||
| 02 | Improvisation | Music & Radio | 5.06× | ||
| 03 | Wikipedia | Internet & Social Media | 4.99× | ||
| 04 | Brazil national football team | Sports | 4.69× | ||
| 05 | Rose | Home & Garden | 4.47× | ||
| 06 | Satire | Literature | 3.91× | ||
| 07 | General practitioner | Health | 3.30× | ||
| 08 | Doctor of Medicine | Business & Career | 3.28× | ||
| 09 | Genetics | Kids & Family | 3.25× | ||
| 10 | Mediaset | Technology & Electronics | 2.80× | ||
| 11 | Volunteering | Politics & Society | 2.58× | ||
| 12 | Milk | Food & Beverages | 2.24× | ||
| 13 | Tradition | Politics & Society | 2.19× | ||
| 14 | Internet & Social Media | 2.07× | |||
| 15 | Singer-songwriter | Music & Radio | 2.02× | ||
| 16 | Confectionery | Food & Beverages | 1.92× | ||
| 17 | Lidl | Shopping | 1.72× | ||
| 18 | Health care | Business & Career | 1.71× | ||
| 19 | Personal finance | Business & Career | 1.64× | ||
| 20 | Politics | Politics & Society | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.85× | |
| Spirituality | BALANCE | 1.69× | |
| Convenience Orientation | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Extroversion | THRILL | 0.91× | |
| Sports Activity | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pollination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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