Online flower delivery Audience in Germany
Online flower delivery has an estimated audience of 614,699 people in Germany. 66.6% are female, 33.4% are male, average age 38.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Interflora, Flower bouquet, Flower Design, Magnolia, Floral industry.
The average Online flower delivery fan in Germany is 38.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Interflora, Flower bouquet, Flower Design, with strongest over-indexing on Interflora (10.91× the country average). Demographically, the Online flower delivery audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Online flower delivery fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 38.3 |
| Estimated audience size | 614,699 |
Audience persona
The typical Online flower delivery fan in Germany is more female, around 38.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Interflora.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 37,652 | 0.38× |
| Nordrhein-Westfalen | 34,934 | 0.26× |
| Baden-Württemberg | 30,557 | 0.36× |
| Rheinland-Pfalz | 29,648 | 0.96× |
| Niedersachsen | 28,386 | 0.48× |
| Hessen | 28,137 | 0.6× |
| Saarland | 25,628 | 3.4× |
| Sachsen-Anhalt | 24,635 | 1.55× |
| Sachsen | 24,431 | 0.81× |
| Brandenburg | 23,898 | 1.25× |
| Schleswig-Holstein | 22,083 | 1× |
| Berlin | 21,951 | 0.8× |
| Hamburg | 16,709 | 1.2× |
| Mecklenburg-Vorpommern | 14,714 | 1.25× |
| Thüringen | 13,781 | 0.88× |
| Bremen | 11,483 | 2.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Interflora | 10.91× | Shopping |
| Flower bouquet | 4.52× | Home & Garden |
| Flower Design | 26.01× | Games |
| Magnolia | 9.8× | Movies & TV |
| Floral industry | 17.16× | Business & Career |
| Rossmann | 2.07× | Shopping |
| Handmade Crafts | 3.72× | Kids & Family |
| Galatasaray S.K. | 2.13× | Sports |
| Wolfteam | 32.11× | Games |
| Wedding Planners | 4.32× | Kids & Family |
| Handmade | 2.87× | Home & Garden |
| Wedding planning | 4.43× | Kids & Family |
| Architecture & Design | 2.25× | Business & Career |
| Indian wedding clothes | 6.03× | Fashion & Accessoires |
| Bonprix | 2.12× | Shopping |
| DIY & Craft Ideas | 3.43× | Home & Garden |
| Tomb Raider: The Angel of Darkness | 34.08× | Games |
| Gina Tricot | 3.84× | Fashion & Accessoires |
| Decoration | 2.42× | Home & Garden |
| ImmoScout24 | 1.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.74 |
| Design Affinity | PREMIUM | 2.21 |
| DIY Mentality | THRILL | 2.15 |
| Travelling | THRILL | 2.09 |
| Sustainability | BALANCE | 2.03 |
| Luxury Orientation | PREMIUM | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.6% |
| United States | 14.7% |
| United Kingdom | 7.2% |
See Online flower delivery audiences in other countries
- Online flower delivery — United States
- Online flower delivery — United Kingdom
- Online flower delivery — France
- Online flower delivery — Italy
- Online flower delivery — Spain
- Online flower delivery — Brazil
- Online flower delivery — Japan
- Online flower delivery — South Korea
- Online flower delivery — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Online flower delivery have in Germany?
Online flower delivery has an estimated audience of 614,699 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Online flower delivery fans?
66.6% of Online flower delivery fans are female, 33.4% are male, with an average age of 38.3 years.
Which brands do Online flower delivery fans like most?
Online flower delivery fans show strongest brand affinity for Interflora (10.91×), Flower bouquet (4.52×), and Flower Design (26.01×) over the country average.
Where do Online flower delivery fans live in Germany?
Online flower delivery fans in Germany are most concentrated in Bayern (reach 37,652), Nordrhein-Westfalen (reach 34,934), and Baden-Württemberg (reach 30,557). These three regions account for the largest share of the active audience.
What other brands do Online flower delivery fans also like?
Beyond Online flower delivery itself, the audience over-indexes on Flower bouquet (4.52×), Flower Design (26.01×), Magnolia (9.8×), and Floral industry (17.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online flower delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.