Online flower delivery Audience in Germany
A data profile of the people who buy, follow and care about Online flower delivery in Germany — modelled from more than twelve digital signal sources. Online flower delivery has an estimated audience of 614,699 people in Germany.
The average Online flower delivery fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Interflora, Flower bouquet, Flower Design, with strongest over-indexing on Interflora (10.91× the country average).
Demographically, the Online flower delivery audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Online flower delivery fan in Germany is more female, around 38.3 years old, with strong Individualism tendencies and a notable affinity for Interflora.
At a glance
The key figures that characterise the Online flower delivery profile in Germany.
Search interest · 12-month trend
Demographics of Online flower delivery fans
66.6% are female, 33.4% are male, average age 38.3.
Gender split
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 38.3 |
| Estimated audience size | 614,699 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Online flower delivery audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 23.6% |
| United States | 14.7% |
| United Kingdom | 7.2% |
Geography
Where the Online flower delivery audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~10K | 1.57× | |
| 02 | Sachsen-Anhalt | ~20K | 1.11× | |
| 03 | Brandenburg | ~20K | 1.05× | |
| 04 | Bremen | ~6K | 1.05× | |
| 05 | Hamburg | ~10K | 1.04× | |
| 06 | Mecklenburg-Vorpommern | ~10K | 1.01× | |
| 07 | Schleswig-Holstein | ~20K | 1.00× | |
| 08 | Thüringen | ~20K | 1.00× | |
| 09 | Rheinland-Pfalz | ~30K | 0.99× | |
| 10 | Sachsen | ~30K | 0.95× | |
| 11 | Berlin | ~30K | 0.93× | |
| 12 | Hessen | ~40K | 0.88× | |
| 13 | Niedersachsen | ~50K | 0.87× | |
| 14 | Baden-Württemberg | ~70K | 0.83× | |
| 15 | Bayern | ~80K | 0.80× | |
| 16 | Nordrhein-Westfalen | ~100K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Online flower delivery audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tomb Raider: The Angel of Darkness | Games | 34.08× | ||
| 02 | Wolfteam | Games | 32.11× | ||
| 03 | Flower Design | Games | 26.01× | ||
| 04 | Floral industry | Business & Career | 17.16× | ||
| 05 | Interflora | Shopping | 10.91× | ||
| 06 | Magnolia | Movies & TV | 9.80× | ||
| 07 | Indian wedding clothes | Fashion & Accessoires | 6.03× | ||
| 08 | Flower bouquet | Home & Garden | 4.52× | ||
| 09 | Wedding planning | Kids & Family | 4.43× | ||
| 10 | Wedding Planners | Kids & Family | 4.32× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 3.84× | ||
| 12 | Handmade Crafts | Kids & Family | 3.72× | ||
| 13 | DIY & Craft Ideas | Home & Garden | 3.43× | ||
| 14 | Handmade | Home & Garden | 2.87× | ||
| 15 | Decoration | Home & Garden | 2.42× | ||
| 16 | Architecture & Design | Business & Career | 2.25× | ||
| 17 | Galatasaray S.K. | Sports | 2.13× | ||
| 18 | Bonprix | Shopping | 2.12× | ||
| 19 | Rossmann | Shopping | 2.07× | ||
| 20 | TK Maxx | Shopping | 1.60× |
Personality of the Online flower delivery audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.46× | |
| Design Affinity | PREMIUM | 1.42× | |
| Luxury Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Spirituality | BALANCE | 0.57× | |
| Social Media Usage | JOY | 0.63× |
Frequently asked questions
How many fans does Online flower delivery have in Germany?
Online flower delivery has an estimated audience of 614,699 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online flower delivery fans?
66.6% of Online flower delivery fans are female, 33.4% are male, with an average age of 38.3 years.
Which brands do Online flower delivery fans like most?
Online flower delivery fans show strongest brand affinity for Interflora (10.91×), Flower bouquet (4.52×), and Flower Design (26.01×) over the country average.
Where do Online flower delivery fans live in Germany?
Online flower delivery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Online flower delivery fans also like?
Beyond Online flower delivery itself, the audience over-indexes on Flower bouquet (4.52×), Flower Design (26.01×), Magnolia (9.8×), and Floral industry (17.16×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Online flower delivery audiences in other countries
- Online flower delivery — United States
- Online flower delivery — United Kingdom
- Online flower delivery — France
- Online flower delivery — Italy
- Online flower delivery — Spain
- Online flower delivery — Brazil
- Online flower delivery — Japan
- Online flower delivery — South Korea
- Online flower delivery — India
- Online flower delivery — Canada
- Online flower delivery — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online flower delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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