Magnolia Audience in Germany
Magnolia has an estimated audience of 415,063 people in Germany. 74.7% are female, 25.3% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Rossmann, Progressive rock, Product design, Natural rubber.
The average Magnolia fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Rossmann, Progressive rock, with strongest over-indexing on Artistic inspiration (2.92× the country average). Demographically, the Magnolia audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Magnolia fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 36.8 |
| Estimated audience size | 415,063 |
Audience persona
The typical Magnolia fan in Germany is more female, around 36.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,724 | 0.95× |
| Bayern | 141,537 | 0.98× |
| Baden-Württemberg | 117,973 | 0.97× |
| Niedersachsen | 93,284 | 1.07× |
| Hessen | 73,621 | 1.08× |
| Berlin | 51,158 | 1.28× |
| Sachsen | 48,357 | 1.1× |
| Rheinland-Pfalz | 38,752 | 0.86× |
| Brandenburg | 32,274 | 1.16× |
| Schleswig-Holstein | 29,262 | 0.91× |
| Thüringen | 27,541 | 1.21× |
| Sachsen-Anhalt | 25,924 | 1.12× |
| Hamburg | 24,602 | 1.22× |
| Mecklenburg-Vorpommern | 20,578 | 1.2× |
| Saarland | 7,901 | 0.72× |
| Bremen | 6,474 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 2.92× | Arts & Culture |
| Rossmann | 1.58× | Shopping |
| Progressive rock | 2.92× | Music & Radio |
| Product design | 2.65× | Business & Career |
| Natural rubber | 3.13× | Cars & Mobility |
| Unique Gifts | 1.59× | Shopping |
| Indigenous Australian art | 6.67× | Arts & Culture |
| Collectable | 1.57× | Kids & Family |
| Cachorro | 2.63× | Pets & Animals |
| Cynthia Erivo | 2.85× | Movies & TV |
| Janitor | 3.92× | Home & Garden |
| Ipekyol | 2.57× | Shopping |
| Eco Friendly Living | 2.26× | Home & Garden |
| Sixx | 1.85× | Movies & TV |
| Nationality | 1.7× | Politics & Society |
| Caprivi Strip | 5.12× | |
| Cadbury World | 4.52× | Travel & Leisure |
| Roger Federer | 1.96× | Sports |
| Cadaqués | 5.15× | Travel & Leisure |
| Kippah | 2.34× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.15 |
| Design Affinity | PREMIUM | 2.15 |
| Pet Ownership | JOY | 1.93 |
| DIY Mentality | THRILL | 1.84 |
| Sustainability | BALANCE | 1.68 |
| Sports Activity | POWER | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| France | 5.3% |
| Italy | 4.8% |
See Magnolia audiences in other countries
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Frequently asked questions
How many fans does Magnolia have in Germany?
Magnolia has an estimated audience of 415,063 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Magnolia fans?
74.7% of Magnolia fans are female, 25.3% are male, with an average age of 36.8 years.
Which brands do Magnolia fans like most?
Magnolia fans show strongest brand affinity for Artistic inspiration (2.92×), Rossmann (1.58×), and Progressive rock (2.92×) over the country average.
Where do Magnolia fans live in Germany?
Magnolia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,724), Bayern (reach 141,537), and Baden-Württemberg (reach 117,973). These three regions account for the largest share of the active audience.
What other brands do Magnolia fans also like?
Beyond Magnolia itself, the audience over-indexes on Rossmann (1.58×), Progressive rock (2.92×), Product design (2.65×), and Natural rubber (3.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magnolia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.