Rascasse Audience Intelligence

Magnolia Audience in United States

A data profile of the people who buy, follow and care about Magnolia in United States — modelled from more than twelve digital signal sources. Magnolia has an estimated audience of 5,631,086 people in United States.

#167among Movie / TV Show / Series in United States#571in Movies & TV

The average Magnolia fan in United States is 42.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, South Carolina.

Top brand affinities include Scooby-Doo, Hardware store, IKEA, with strongest over-indexing on Scooby-Doo (4.78× the country average).

Demographically, the Magnolia audience skews more female with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Magnolia fan in United States is more female, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magnolia profile in United States.

Audience size
5.6M
in United States
Gender
83.4%♀
16.6% male
Age
42.5
average years
Country rank
#6014
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Magnolia viewers

83.4% are female, 16.6% are male, average age 42.5.

Fig. 02

Gender split

83.4%
Female
16.6%
Male
Demographic split for Magnolia audience in United States
MetricValue
Female83.4%
Male16.6%
Average age42.5
Estimated audience size5,631,086
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Magnolia audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Magnolia audience comes from United States.

Worldwide audience distribution share by country for Magnolia
CountryShare
United States29.9%
France5.0%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magnolia audience in United States is strongest.

Fig. 05

Top regions by affinity

Magnolia fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~300K4.09×
02Mississippi~90K2.02×
03Louisiana~100K1.69×
04Texas~800K1.60×
05Arkansas~70K1.59×
06Washington~200K1.46×
07Delaware~20K1.24×
08Virginia~200K1.17×
09Alabama~90K1.14×
10Hawaii~30K1.11×
11Massachusetts~100K1.07×
12New York~300K1.05×
13Oregon~60K1.02×
14North Carolina~200K1.01×
15Colorado~90K1.00×
16Utah~50K0.97×
17Tennessee~100K0.95×
18Washington, District of Columbia~20K0.95×
19Georgia~200K0.94×
20Nebraska~30K0.94×
21Kentucky~60K0.89×
22Oklahoma~50K0.89×
23Kansas~40K0.87×
24Maine~20K0.87×
25California~500K0.85×
26Ohio~100K0.85×
27Missouri~80K0.85×
28Maryland~80K0.84×
29Idaho~20K0.84×
30Florida~300K0.83×
31Minnesota~70K0.83×
32New Jersey~100K0.81×
33Wisconsin~70K0.81×
34Iowa~40K0.81×
35Illinois~100K0.79×
36South Dakota~10K0.78×
37Vermont~8K0.78×
38Indiana~80K0.77×
39New Hampshire~20K0.77×
40Rhode Island~10K0.77×
41North Dakota~9K0.77×
42Pennsylvania~100K0.76×
43Connecticut~40K0.76×
44West Virginia~20K0.76×
45Montana~10K0.76×
46Alaska~9K0.73×
47Arizona~80K0.72×
48Michigan~100K0.71×
49New Mexico~20K0.65×
50Nevada~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Magnolia, United States
0.64×1.00×4.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magnolia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magnolia audience
#·InterestCategoryAffinity×
01KiltFashion & Accessoires13.91×
02Scooby-DooMovies & TV4.78×
03Christmas decorationHome & Garden4.59×
04Sherwin-WilliamsBusiness & Career3.97×
05Hardware storeHome & Garden3.37×
06Non-alcoholic beverageFood & Beverages3.15×
07Luxury real estateBusiness & Career3.09×
08Real propertyHome & Garden2.53×
09IKEAHome & Garden2.42×
10Discount storesShopping2.23×
11RenovationHome & Garden2.20×
12Nordstrom rackFashion & Accessoires2.17×
13MenardsHome & Garden2.01×
14EtsyFashion & Accessoires1.92×
15Do it yourself (DIY)Home & Garden1.84×
16Trader Joe'sShopping1.83×
17MarshallsFashion & Accessoires1.74×
18Dollar GeneralShopping1.72×
19Hobby LobbyHome & Garden1.68×
20Home AppliancesHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magnolia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magnolia audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.47×
Design AffinityPREMIUM1.96×
IndulgenceJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magnolia audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Risk AppetiteTHRILL0.88×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Magnolia have in United States?

Magnolia has an estimated audience of 5,631,086 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Magnolia viewers?

83.4% of Magnolia fans are female, 16.6% are male, with an average age of 42.5 years.

03

Which brands do Magnolia fans like most?

Magnolia fans show strongest brand affinity for Scooby-Doo (4.78×), Hardware store (3.37×), and IKEA (2.42×) over the country average.

04

Where do Magnolia fans live in United States?

Magnolia fans in United States are most concentrated in Texas (reach ~800K), California (reach ~500K), and South Carolina (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Magnolia fans also like?

Beyond Magnolia itself, the audience over-indexes on Hardware store (3.37×), IKEA (2.42×), Do it yourself (DIY) (1.84×), and Renovation (2.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Magnolia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Magnolia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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