Magnolia Audience in United States

Magnolia logo

Magnolia has an estimated audience of 5,535,520 people in United States. 83.4% are female, 16.6% are male, average age 42.5. Top regions: Texas, California, New York. Top brand affinities: Finnair, AccuWeather, StubHub, Clint Eastwood, DocuSign.

The average Magnolia fan in United States is 42.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Magnolia audience skews more female with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Magnolia fans

Demographic split for Magnolia audience in United States
MetricValue
Female83.4%
Male16.6%
Average age42.5
Estimated audience size5,535,520

Audience persona

The typical Magnolia fan in United States is more female, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Magnolia in United States
RegionReachAffinity
Texas798,8821.68×
California545,2510.9×
New York337,8711.09×
South Carolina325,0063.9×
Florida323,1110.86×
North Carolina173,7371.04×
Virginia167,9301.25×
Georgia167,8630.98×
Washington154,0171.39×
Illinois152,9680.83×
Ohio149,1000.87×
Pennsylvania144,8220.78×
Louisiana120,9711.69×
New Jersey117,4120.83×
Massachusetts116,6191.07×
Tennessee107,8710.97×
Michigan106,7460.74×
Colorado90,8971.04×
Mississippi89,6441.97×
Alabama88,4231.14×
Maryland82,7270.87×
Arizona82,3930.73×
Indiana81,2860.8×
Missouri77,5360.87×
Wisconsin69,1310.83×
Minnesota67,8610.86×
Arkansas65,4281.43×
Oregon65,3221.03×
Kentucky61,3130.88×
Oklahoma53,4340.87×
Utah47,6390.96×
Connecticut43,1850.78×
Kansas38,8420.89×
Iowa36,2210.79×
Nevada34,5860.65×
Hawaii26,6381.12×
Nebraska26,3460.95×
Idaho22,7640.82×
West Virginia18,8180.73×
New Mexico17,5500.63×
Maine16,9310.85×
Delaware16,7931.1×
New Hampshire16,6840.76×
Washington, District of Columbia16,2320.98×
Rhode Island12,9750.74×
Montana11,1190.72×
South Dakota9,1290.71×
North Dakota8,1280.71×
Alaska7,8080.66×
Vermont7,0270.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magnolia audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Scooby-Doo6.88×Movies & TV
Flickr12.47×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Liam Neeson11.19×Movies & TV
Telegram14.5×Internet & Social Media
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
Matt Damon12.67×Movies & TV
GoDaddy14.24×Technology & Electronics
La La Land (film)13.48×Movies & TV
Cotton On15.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magnolia audience
TraitClusterScore
DIY MentalityTHRILL2.18
Design AffinityPREMIUM1.84
CreativityOPEN1.45
IndulgenceJOY1.38
Luxury OrientationPREMIUM1.38
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Magnolia
CountryShare
United States31.4%
France5.3%
Italy4.8%

See Magnolia audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Magnolia have in United States?

Magnolia has an estimated audience of 5,535,520 people in United States, concentrated in Texas and California.

What is the gender split and age of Magnolia fans?

83.4% of Magnolia fans are female, 16.6% are male, with an average age of 42.5 years.

Which brands do Magnolia fans like most?

Magnolia fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Magnolia fans live in United States?

Magnolia fans in United States are most concentrated in Texas (reach 798,882), California (reach 545,251), and New York (reach 337,871). These three regions account for the largest share of the active audience.

What other brands do Magnolia fans also like?

Beyond Magnolia itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Clint Eastwood (12.71×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magnolia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.