Olaplex Audience in United States

Olaplex logo

Olaplex has an estimated audience of 1,711,905 people in United States. 92.0% are female, 8.0% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Product design, Japanese domestic market, Bank account, Home equity.

The average Olaplex fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Product design, Japanese domestic market, with strongest over-indexing on Keene, New Hampshire (226.91× the country average). Demographically, the Olaplex audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Software

Demographics of Olaplex fans

Demographic split for Olaplex audience in United States
MetricValue
Female92.0%
Male8.0%
Average age35.0
Estimated audience size1,711,905

Audience persona

The typical Olaplex fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Olaplex in United States
RegionReachAffinity
California264,6571.41×
Texas194,0731.32×
Florida173,9631.5×
New York149,4751.56×
Illinois67,7451.19×
Georgia67,4011.28×
New Jersey65,4631.5×
Pennsylvania64,2521.11×
North Carolina60,4541.17×
Virginia50,4221.21×
Ohio49,9410.95×
Michigan48,1671.08×
Massachusetts41,6851.24×
Arizona38,1281.09×
Washington37,8991.1×
Maryland36,4091.24×
Tennessee35,8621.04×
Indiana30,2400.97×
Colorado25,8590.96×
Alabama25,3391.06×
South Carolina25,2600.98×
Louisiana23,0111.04×
Missouri22,2090.8×
Minnesota22,0220.9×
Connecticut21,0941.23×
Wisconsin21,0280.82×
Kentucky20,9990.98×
Oregon18,8850.96×
Nevada17,4571.05×
Oklahoma16,6480.88×
Utah14,2760.93×
Mississippi12,4450.88×
Arkansas11,6820.83×
Kansas11,4880.85×
Iowa10,6670.76×
New Mexico7,5600.88×
West Virginia7,2190.91×
Nebraska7,1010.83×
Hawaii6,9700.95×
Idaho6,5150.76×
Rhode Island6,2431.15×
New Hampshire5,8660.87×
Washington, District of Columbia5,3041.03×
Maine4,6700.76×
Delaware4,4700.95×
Montana3,3140.7×
Alaska2,7940.76×
South Dakota2,6000.66×
North Dakota2,4400.69×
Vermont2,0130.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Olaplex audience
BrandAffinityCategory
Keene, New Hampshire226.91×Travel & Leisure
Product design3.09×Business & Career
Japanese domestic market6.09×Politics & Society
Bank account2.55×Business & Career
Home equity1.81×Home & Garden
JDSU2.49×Business & Career
Elsword12.91×Games
Mathcore6.13×Music & Radio
Historic site3.18×Arts & Culture
Joshua Jackson3.29×Movies & TV
Staycation2.37×Home & Garden
Google Home4.12×Technology & Electronics
Mothercare2.06×Kids & Family
Home staging3.14×Home & Garden
Information sensitivity4.86×Technology & Electronics
Go Go's5.65×Music & Radio
UK garage2.56×Music & Radio
Nebraska Cornhuskers football1.64×Sports
Janitor2.89×Home & Garden
Hocus Pocus2.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Olaplex audience
TraitClusterScore
Luxury OrientationPREMIUM1.53
Design AffinityPREMIUM1.27
CreativityOPEN1.24
DIY MentalityTHRILL1.22
Price SensitivityPREMIUM1.17
Healthy LifestyleBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Olaplex
CountryShare
United States24.3%
United Kingdom9.0%
Germany7.7%

See Olaplex audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Olaplex have in United States?

Olaplex has an estimated audience of 1,711,905 people in United States, concentrated in California and Texas.

What is the gender split and age of Olaplex fans?

92.0% of Olaplex fans are female, 8.0% are male, with an average age of 35.0 years.

Which brands do Olaplex fans like most?

Olaplex fans show strongest brand affinity for Keene, New Hampshire (226.91×), Product design (3.09×), and Japanese domestic market (6.09×) over the country average.

Where do Olaplex fans live in United States?

Olaplex fans in United States are most concentrated in California (reach 264,657), Texas (reach 194,073), and Florida (reach 173,963). These three regions account for the largest share of the active audience.

What other brands do Olaplex fans also like?

Beyond Olaplex itself, the audience over-indexes on Product design (3.09×), Japanese domestic market (6.09×), Bank account (2.55×), and Home equity (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Olaplex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.