Rascasse Audience Intelligence

Olaplex Audience in United States

A data profile of the people who buy, follow and care about Olaplex in United States — modelled from more than twelve digital signal sources. Olaplex has an estimated audience of 1,638,290 people in United States.

#6986among Topic in United States#249in Beauty & Wellness

The average Olaplex fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair coloring, Online flower delivery, Kelly Osbourne, with strongest over-indexing on Hair coloring (3.85× the country average).

Demographically, the Olaplex audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Olaplex fan in United States is more female, around 34.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair coloring.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olaplex profile in United States.

Audience size
1.6M
in United States
Gender
92.6%♀
7.4% male
Age
34.5
average years
Country rank
#16606
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olaplex fans

92.6% are female, 7.4% are male, average age 34.5.

Fig. 02

Gender split

92.6%
Female
7.4%
Male
Demographic split for Olaplex audience in United States
MetricValue
Female92.6%
Male7.4%
Average age34.5
Estimated audience size1,638,290
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Olaplex audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3918%
40-4917%
50+11%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Olaplex audience comes from United States.

Worldwide audience distribution share by country for Olaplex
CountryShare
United States23.9%
United Kingdom9.2%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olaplex audience in United States is strongest.

Fig. 05

Top regions by affinity

Olaplex fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.52×
02New Jersey~60K1.44×
03Florida~200K1.42×
04California~300K1.35×
05Georgia~70K1.26×
06Texas~200K1.24×
07Connecticut~20K1.23×
08Maryland~40K1.22×
09Massachusetts~40K1.20×
10Virginia~50K1.17×
11Rhode Island~6K1.14×
12Illinois~60K1.13×
13North Carolina~60K1.11×
14Pennsylvania~60K1.08×
15Washington~40K1.08×
16Washington, District of Columbia~5K1.06×
17Arizona~40K1.05×
18Alabama~20K1.04×
19Louisiana~20K1.04×
20Delaware~5K1.04×
21Nevada~20K1.03×
22Michigan~50K1.02×
23Tennessee~30K1.01×
24Oregon~20K0.99×
25Hawaii~7K0.99×
26Kentucky~20K0.97×
27West Virginia~8K0.97×
28Indiana~30K0.95×
29South Carolina~20K0.95×
30Ohio~50K0.93×
31Mississippi~10K0.93×
32Colorado~20K0.92×
33New Hampshire~6K0.92×
34New Mexico~8K0.91×
35Utah~10K0.90×
36Minnesota~20K0.89×
37Oklahoma~20K0.88×
38Arkansas~10K0.87×
39Kansas~10K0.87×
40Nebraska~7K0.85×
41Alaska~3K0.84×
42Wisconsin~20K0.83×
43Missouri~20K0.81×
44Maine~5K0.81×
45Iowa~10K0.80×
46Idaho~7K0.80×
47North Dakota~3K0.80×
48Montana~4K0.79×
49Vermont~2K0.79×
50South Dakota~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Olaplex, United States
0.75×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olaplex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olaplex audience
#·InterestCategoryAffinity×
01Online flower deliveryHome & Garden9.36×
02International educationBusiness & Career7.43×
03Eva GreenMovies & TV7.37×
04Kelly OsbourneMusic & Radio4.61×
05Hair coloringBeauty & Wellness3.85×
06Nail artBeauty & Wellness2.98×
07Bath and BodyworksShopping2.89×
08Nail polishBeauty & Wellness2.65×
09ShampooBeauty & Wellness2.61×
10Eyelash extensionsBeauty & Wellness2.60×
11EyelashBeauty & Wellness2.56×
12KeratinBeauty & Wellness2.50×
13Hair conditionerBeauty & Wellness2.36×
14EyebrowBeauty & Wellness2.31×
15MoisturizerHome & Garden2.27×
16High schoolBusiness & Career1.98×
17Hair careBeauty & Wellness1.95×
18Personal careHealth1.81×
19Planet FitnessSports1.61×
20SephoraShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olaplex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olaplex audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.39×
IndulgenceJOY1.34×
Design AffinityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olaplex audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
TraditionCONSERVATISM0.87×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olaplex have in United States?

Olaplex has an estimated audience of 1,638,290 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Olaplex fans?

92.6% of Olaplex fans are female, 7.4% are male, with an average age of 34.5 years.

03

Which brands do Olaplex fans like most?

Olaplex fans show strongest brand affinity for Hair coloring (3.85×), Online flower delivery (9.36×), and Kelly Osbourne (4.61×) over the country average.

04

Where do Olaplex fans live in United States?

Olaplex fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Olaplex fans also like?

Beyond Olaplex itself, the audience over-indexes on Online flower delivery (9.36×), Kelly Osbourne (4.61×), Shampoo (2.61×), and International education (7.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Olaplex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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