Rascasse Audience Intelligence

Olaplex Audience in Germany

A data profile of the people who buy, follow and care about Olaplex in Germany — modelled from more than twelve digital signal sources. Olaplex has an estimated audience of 477,954 people in Germany.

#4788among Topic in Germany#189in Beauty & Wellness

The average Olaplex fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stockmann, Melanin, Hair tutorials, with strongest over-indexing on Stockmann (71.45× the country average).

Demographically, the Olaplex audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Olaplex fan in Germany is more female, around 34.9 years old, with strong Individualism tendencies and a notable affinity for Stockmann.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olaplex profile in Germany.

Audience size
478K
in Germany
Gender
91.5%♀
8.5% male
Age
34.9
average years
Country rank
#12197
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olaplex fans

91.5% are female, 8.5% are male, average age 34.9.

Fig. 02

Gender split

91.5%
Female
8.5%
Male
Demographic split for Olaplex audience in Germany
MetricValue
Female91.5%
Male8.5%
Average age34.9
Estimated audience size477,954
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Olaplex audience in Germany
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4918%
50+10%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Olaplex audience comes from Germany.

Worldwide audience distribution share by country for Olaplex
CountryShare
United States23.9%
United Kingdom9.2%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olaplex audience in Germany is strongest.

Fig. 05

Top regions by affinity

Olaplex fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.34×
02Nordrhein-Westfalen~100K1.22×
03Berlin~30K1.19×
04Hessen~40K1.13×
05Bayern~90K1.08×
06Baden-Württemberg~80K1.06×
07Niedersachsen~50K1.02×
08Schleswig-Holstein~20K1.01×
09Rheinland-Pfalz~30K1.00×
10Bremen~4K0.98×
11Brandenburg~20K0.94×
12Saarland~6K0.88×
13Sachsen-Anhalt~10K0.86×
14Sachsen~20K0.84×
15Thüringen~10K0.84×
16Mecklenburg-Vorpommern~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Olaplex, Germany
0.69×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olaplex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olaplex audience
#·InterestCategoryAffinity×
01StockmannShopping71.45×
02MelaninBeauty & Wellness43.96×
03BalayageBeauty & Wellness21.33×
04Nobel Prize in LiteratureLiterature19.19×
05Red hairBeauty & Wellness15.55×
06Hair tutorialsBeauty & Wellness10.32×
07Scooby-DooMovies & TV7.80×
08Moving companyHome & Garden5.62×
09Hair coloringBeauty & Wellness4.90×
10Gated communityHome & Garden4.24×
11Hair ironBeauty & Wellness4.13×
12Nail salonBeauty & Wellness3.61×
13Nail artBeauty & Wellness3.44×
14EyebrowBeauty & Wellness3.31×
15Hair conditionerBeauty & Wellness3.26×
16ShampooBeauty & Wellness3.00×
17Müller (company)Food & Beverages2.73×
18HugendubelShopping2.63×
19TagesschauMovies & TV1.71×
20Netto Marken-DiscountShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olaplex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olaplex audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.81×
ExtroversionTHRILL1.56×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olaplex audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Risk AppetiteTHRILL0.89×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olaplex have in Germany?

Olaplex has an estimated audience of 477,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Olaplex fans?

91.5% of Olaplex fans are female, 8.5% are male, with an average age of 34.9 years.

03

Which brands do Olaplex fans like most?

Olaplex fans show strongest brand affinity for Stockmann (71.45×), Melanin (43.96×), and Hair tutorials (10.32×) over the country average.

04

Where do Olaplex fans live in Germany?

Olaplex fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Olaplex fans also like?

Beyond Olaplex itself, the audience over-indexes on Melanin (43.96×), Hair tutorials (10.32×), Scooby-Doo (7.8×), and Balayage (21.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty & Wellness audiences in Germany

See Olaplex audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Olaplex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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