Olaplex Audience in Germany
Olaplex has an estimated audience of 539,336 people in Germany. 91.6% are female, 8.4% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Sleaford, Google Analytics, Information sensitivity, Ireen Sheer.
The average Olaplex fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Sleaford, Google Analytics, with strongest over-indexing on Progressive rock (1.99× the country average). Demographically, the Olaplex audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Software
Demographics of Olaplex fans
| Metric | Value |
|---|---|
| Female | 91.6% |
| Male | 8.4% |
| Average age | 36.0 |
| Estimated audience size | 539,336 |
Audience persona
The typical Olaplex fan in Germany is more female, around 36.0 years old, with strong Individualism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 146,755 | 1.24× |
| Bayern | 95,847 | 1.11× |
| Baden-Württemberg | 79,623 | 1.08× |
| Niedersachsen | 54,177 | 1.03× |
| Hessen | 47,364 | 1.15× |
| Berlin | 29,581 | 1.23× |
| Rheinland-Pfalz | 26,788 | 0.99× |
| Sachsen | 22,554 | 0.85× |
| Schleswig-Holstein | 19,771 | 1.02× |
| Hamburg | 16,793 | 1.38× |
| Brandenburg | 15,470 | 0.92× |
| Sachsen-Anhalt | 11,732 | 0.84× |
| Thüringen | 11,302 | 0.82× |
| Saarland | 5,589 | 0.84× |
| Mecklenburg-Vorpommern | 5,383 | 0.52× |
| Bremen | 4,426 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.99× | Music & Radio |
| Sleaford | 36.18× | Travel & Leisure |
| Google Analytics | 1.77× | Internet & Social Media |
| Information sensitivity | 3.65× | Technology & Electronics |
| Ireen Sheer | 1.95× | Music & Radio |
| Cachorro | 2.4× | Pets & Animals |
| Home Delivery | 1.83× | Food & Beverages |
| Bank account | 1.92× | Business & Career |
| Zagreb | 2.58× | Travel & Leisure |
| myDealZ | 1.81× | Shopping |
| Kieser Training | 2.31× | Sports |
| Sonic hedgehog | 11.49× | Games |
| Whataburger | 2.93× | Food & Beverages |
| Jason Clarke (actor) | 2.32× | Movies & TV |
| Bugatti Chiron | 2.66× | Cars & Mobility |
| Karaman | 4.01× | Sports |
| Ipekyol | 1.84× | Shopping |
| Homesteading | 2.85× | Home & Garden |
| Roger Federer | 1.74× | Sports |
| Werder (Havel) | 3.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.9 |
| Sports Activity | POWER | 1.33 |
| Indulgence | JOY | 1.31 |
| Creativity | OPEN | 1.28 |
| Design Affinity | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 9.0% |
| Germany | 7.7% |
See Olaplex audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does Olaplex have in Germany?
Olaplex has an estimated audience of 539,336 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Olaplex fans?
91.6% of Olaplex fans are female, 8.4% are male, with an average age of 36.0 years.
Which brands do Olaplex fans like most?
Olaplex fans show strongest brand affinity for Progressive rock (1.99×), Sleaford (36.18×), and Google Analytics (1.77×) over the country average.
Where do Olaplex fans live in Germany?
Olaplex fans in Germany are most concentrated in Nordrhein-Westfalen (reach 146,755), Bayern (reach 95,847), and Baden-Württemberg (reach 79,623). These three regions account for the largest share of the active audience.
What other brands do Olaplex fans also like?
Beyond Olaplex itself, the audience over-indexes on Sleaford (36.18×), Google Analytics (1.77×), Information sensitivity (3.65×), and Ireen Sheer (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Olaplex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.