Rascasse Audience Intelligence

Red hair Audience in Germany

A data profile of the people who buy, follow and care about Red hair in Germany — modelled from more than twelve digital signal sources. Red hair has an estimated audience of 418,378 people in Germany.

#23among Hair in Germany#5142among Topic in Germany#206in Beauty & Wellness

The average Red hair fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Blond, Brown hair, Melanin, with strongest over-indexing on Blond (37.65× the country average).

Demographically, the Red hair audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Red hair fan in Germany is balanced, around 34.0 years old, with strong Mindfulness tendencies and a notable affinity for Blond.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red hair profile in Germany.

Audience size
418K
in Germany
Gender
50.5%♀
49.5% male
Age
34.0
average years
Country rank
#13496
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red hair fans

50.5% are female, 49.5% are male, average age 34.0.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Red hair audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age34.0
Estimated audience size418,378
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Red hair audience in Germany
Age bracketShare%
16-1929%
20-2925%
30-3920%
40-4917%
50+8%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Red hair audience comes from Germany.

Worldwide audience distribution share by country for Red hair
CountryShare
United States23.3%
Japan3.6%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red hair audience in Germany is strongest.

Fig. 05

Top regions by affinity

Red hair fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.23×
02Rheinland-Pfalz~30K1.21×
03Berlin~20K1.10×
04Bremen~4K1.07×
05Saarland~5K1.05×
06Hamburg~10K1.01×
07Bayern~70K1.00×
08Sachsen-Anhalt~10K0.99×
09Baden-Württemberg~60K0.98×
10Thüringen~10K0.98×
11Nordrhein-Westfalen~90K0.96×
12Niedersachsen~40K0.94×
13Schleswig-Holstein~10K0.94×
14Brandenburg~10K0.93×
15Sachsen~20K0.92×
16Mecklenburg-Vorpommern~7K0.92×
Fig. 06

Affinity by region

Affinity by region — Red hair, Germany
0.92×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red hair audience
#·InterestCategoryAffinity×
01MelaninBeauty & Wellness54.82×
02Brown hairBeauty & Wellness50.91×
03BlondBeauty & Wellness37.65×
04DotaMusic & Radio23.49×
05MineMusic & Radio22.70×
06BetterovMusic & Radio19.50×
07Human hair colorBeauty & Wellness19.18×
08OlaplexBeauty & Wellness15.55×
09BalayageBeauty & Wellness14.25×
10Hair coloristBeauty & Wellness9.02×
11Hair coloringBeauty & Wellness7.73×
12Hair straighteningBeauty & Wellness6.00×
13Hair conditionerBeauty & Wellness5.21×
14Long hairBeauty & Wellness4.35×
15ShampooBeauty & Wellness4.24×
16EyelashBeauty & Wellness4.14×
17PedicureBeauty & Wellness3.86×
18ManicureBeauty & Wellness3.72×
19TagesschauMovies & TV1.77×
20Harry PotterMovies & TV1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red hair audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.72×
ExtroversionTHRILL1.61×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red hair audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.99×
DIY MentalityTHRILL1.04×
Urban LifestyleOPEN1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red hair have in Germany?

Red hair has an estimated audience of 418,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Red hair fans?

50.5% of Red hair fans are female, 49.5% are male, with an average age of 34.0 years.

03

Which brands do Red hair fans like most?

Red hair fans show strongest brand affinity for Blond (37.65×), Brown hair (50.91×), and Melanin (54.82×) over the country average.

04

Where do Red hair fans live in Germany?

Red hair fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Red hair fans also like?

Beyond Red hair itself, the audience over-indexes on Brown hair (50.91×), Melanin (54.82×), Human hair color (19.18×), and Hair coloring (7.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Red hair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Red hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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