Red hair Audience in Germany

Demographics of Red hair fans

Audience persona

The typical Red hair fan in Germany is balanced, around 34.0 years old, with strong Extroversion tendencies and a notable affinity for Blond.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Red hair audiences in other countries

• Red hair — United States
• Red hair — United Kingdom
• Red hair — France
• Red hair — Italy
• Red hair — Spain
• Red hair — Brazil
• Red hair — Japan
• Red hair — South Korea
• Red hair — India

More Hair audiences in Germany

• Hair products (12,724,312)
• Hair care (6,279,332)
• Shampoo (5,066,010)
• Hair coloring (3,945,376)
• Hair conditioner (3,884,757)

Frequently asked questions

How many fans does Red hair have in Germany?

Red hair has an estimated audience of 418,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Red hair fans?

50.5% of Red hair fans are female, 49.5% are male, with an average age of 34.0 years.

Which brands do Red hair fans like most?

Red hair fans show strongest brand affinity for Blond (37.65×), Brown hair (50.91×), and Melanin (54.82×) over the country average.

Where do Red hair fans live in Germany?

Red hair fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,745), Bayern (reach 68,608), and Baden-Württemberg (reach 55,893). These three regions account for the largest share of the active audience.

What other brands do Red hair fans also like?

Beyond Red hair itself, the audience over-indexes on Brown hair (50.91×), Melanin (54.82×), Human hair color (19.18×), and Hair coloring (7.73×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Red hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.