Rascasse Audience Intelligence

Red hair Audience in United States

Name: Red hair — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Red hair in United States — modelled from more than twelve digital signal sources. Red hair has an estimated audience of 3,859,682 people in United States.

#19among Hair in United States #4397among Topic in United States #152in Beauty & Wellness

The average Red hair fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red hair profile in United States.

Audience size

3.9M

in United States

Gender

62.2%♀

37.8% male

Age

38.0

average years

Country rank

#8271

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Red hair fans

62.2% are female, 37.8% are male, average age 38.0.

Fig. 02

Gender split

62.2%

Female

37.8%

Male

Demographic split for Red hair audience in United States
Metric	Value
Female	62.2%
Male	37.8%
Average age	38.0
Estimated audience size	3,859,682

Fig. 03

Age distribution

Age distribution of the Red hair audience in United States
Age bracket	Share	%
16-19		22%
20-29		20%
30-39		20%
40-49		21%
50+		17%

Fig. 04

Worldwide distribution

23.3%

of the worldwide Red hair audience comes from United States.

Worldwide audience distribution share by country for Red hair
Country	Share
United States	23.3%
Japan	3.6%
United Kingdom	3.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red hair audience in United States is strongest.

Fig. 05

Top regions by affinity

Red hair fans by region: top regions in United States
#	Region	Reach	×
01	West Virginia	~20K	1.31×
02	Oklahoma	~60K	1.30×
03	Texas	~400K	1.29×
04	Kentucky	~60K	1.27×
05	Utah	~40K	1.25×
06	Arkansas	~40K	1.23×
07	Illinois	~200K	1.22×
08	New Mexico	~20K	1.19×
09	Arizona	~90K	1.17×
10	Idaho	~20K	1.16×
11	Nevada	~40K	1.14×
12	Tennessee	~90K	1.11×
13	Indiana	~80K	1.10×
14	Louisiana	~50K	1.10×
15	California	~500K	1.09×
16	Alabama	~60K	1.06×
17	Mississippi	~30K	1.06×
18	Kansas	~30K	1.06×
19	Alaska	~9K	1.05×
20	Nebraska	~20K	1.03×
21	Washington	~80K	1.02×
22	Missouri	~60K	1.02×
23	Oregon	~40K	1.02×
24	Ohio	~100K	1.00×
25	North Carolina	~100K	0.99×
26	Georgia	~100K	0.96×
27	South Dakota	~9K	0.96×
28	North Dakota	~8K	0.96×
29	Maine	~10K	0.95×
30	Colorado	~60K	0.94×
31	Connecticut	~40K	0.94×
32	Florida	~200K	0.93×
33	Pennsylvania	~100K	0.93×
34	South Carolina	~50K	0.93×
35	Michigan	~90K	0.91×
36	Virginia	~90K	0.91×
37	Iowa	~30K	0.91×
38	New Hampshire	~10K	0.91×
39	Montana	~10K	0.91×
40	New York	~200K	0.87×
41	Rhode Island	~10K	0.86×
42	New Jersey	~80K	0.85×
43	Massachusetts	~60K	0.85×
44	Wisconsin	~50K	0.84×
45	Minnesota	~50K	0.83×
46	Hawaii	~10K	0.83×
47	Delaware	~9K	0.83×
48	Vermont	~6K	0.83×
49	Maryland	~50K	0.82×
50	Washington, District of Columbia	~8K	0.68×

Affinity by region — Red hair, United States

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

Hair products (85,086,184)
Hair care (39,609,520)
Hair follicle (29,107,806)
Shampoo (27,107,283)
Hair coloring (25,872,361)

See Red hair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →