Red hair Audience in United States
Red hair has an estimated audience of 3,859,682 people in United States. 62.2% are female, 37.8% are male, average age 38.0. Top regions: California, Texas, Florida.
The average Red hair fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Red hair audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Sports Activity.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Red hair fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 38.0 |
| Estimated audience size | 3,859,682 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 500,520 | 1.18× |
| Texas | 449,365 | 1.35× |
| Florida | 268,180 | 1.03× |
| New York | 204,221 | 0.95× |
| Illinois | 149,913 | 1.17× |
| Pennsylvania | 122,058 | 0.94× |
| Ohio | 119,939 | 1.01× |
| North Carolina | 119,332 | 1.03× |
| Georgia | 118,365 | 1× |
| Arizona | 95,499 | 1.21× |
| Michigan | 94,918 | 0.94× |
| Tennessee | 89,571 | 1.16× |
| Virginia | 87,112 | 0.93× |
| New Jersey | 84,122 | 0.86× |
| Washington | 81,125 | 1.05× |
| Indiana | 77,560 | 1.1× |
| Massachusetts | 67,996 | 0.89× |
| Missouri | 66,333 | 1.07× |
| Colorado | 61,778 | 1.02× |
| Kentucky | 61,521 | 1.27× |
| Maryland | 57,535 | 0.87× |
| Oklahoma | 55,722 | 1.3× |
| Alabama | 55,031 | 1.02× |
| South Carolina | 54,202 | 0.93× |
| Louisiana | 54,194 | 1.09× |
| Oregon | 47,690 | 1.08× |
| Wisconsin | 47,510 | 0.82× |
| Nevada | 44,534 | 1.19× |
| Minnesota | 44,312 | 0.8× |
| Utah | 41,169 | 1.19× |
| Connecticut | 38,614 | 1× |
| Arkansas | 37,573 | 1.18× |
| Mississippi | 33,044 | 1.04× |
| Kansas | 32,043 | 1.05× |
| Iowa | 28,815 | 0.91× |
| West Virginia | 23,900 | 1.33× |
| New Mexico | 23,208 | 1.2× |
| Idaho | 22,146 | 1.14× |
| Nebraska | 19,104 | 0.99× |
| New Hampshire | 13,523 | 0.89× |
| Hawaii | 12,743 | 0.77× |
| Maine | 12,288 | 0.89× |
| Rhode Island | 10,269 | 0.84× |
| Montana | 9,303 | 0.87× |
| Delaware | 8,083 | 0.76× |
| Alaska | 8,005 | 0.97× |
| South Dakota | 7,431 | 0.83× |
| Washington, District of Columbia | 7,016 | 0.6× |
| North Dakota | 6,578 | 0.83× |
| Vermont | 4,925 | 0.73× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.08 |
| Sports Activity | POWER | 1.5 |
| Luxury Orientation | PREMIUM | 1.49 |
| Early Adopter Mentality | POWER | 1.4 |
| Urban Lifestyle | OPEN | 1.26 |
| Design Affinity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Japan | 3.6% |
| United Kingdom | 3.3% |
See Red hair audiences in other countries
More Hair audiences in United States
- Hair products (85,086,184)
- Hair care (39,609,520)
- Hair follicle (29,107,806)
- Shampoo (27,107,283)
- Hair coloring (25,872,361)
How to read this data
Audience size is the estimated number of people in United States who actively search for Red hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.