Rascasse Audience Intelligence

Brown hair Audience in Germany

A data profile of the people who buy, follow and care about Brown hair in Germany — modelled from more than twelve digital signal sources. Brown hair has an estimated audience of 316,984 people in Germany.

#25among Hair in Germany#5978among Topic in Germany#236in Beauty & Wellness

The average Brown hair fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Melanin, Red hair, Balayage, with strongest over-indexing on Melanin (101.47× the country average).

Demographically, the Brown hair audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brown hair fan in Germany is more female, around 32.8 years old, with strong Extroversion tendencies and a notable affinity for Melanin.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brown hair profile in Germany.

Audience size
317K
in Germany
Gender
67.8%♀
32.2% male
Age
32.8
average years
Country rank
#16642
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brown hair fans

67.8% are female, 32.2% are male, average age 32.8.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Brown hair audience in Germany
MetricValue
Female67.8%
Male32.2%
Average age32.8
Estimated audience size316,984
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Brown hair audience in Germany
Age bracketShare%
16-1935%
20-2923%
30-3919%
40-4916%
50+7%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Brown hair audience comes from Germany.

Worldwide audience distribution share by country for Brown hair
CountryShare
United States15.5%
Brazil7.3%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brown hair audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brown hair fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~80K1.09×
02Hessen~30K1.08×
03Brandenburg~10K1.07×
04Sachsen~20K1.05×
05Niedersachsen~30K1.04×
06Hamburg~7K1.03×
07Bremen~3K1.03×
08Rheinland-Pfalz~20K1.02×
09Berlin~10K0.99×
10Sachsen-Anhalt~8K0.99×
11Thüringen~8K0.99×
12Bayern~50K0.98×
13Baden-Württemberg~40K0.98×
14Saarland~4K0.96×
15Schleswig-Holstein~10K0.94×
16Mecklenburg-Vorpommern~5K0.91×
Fig. 06

Affinity by region

Affinity by region — Brown hair, Germany
0.91×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brown hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brown hair audience
#·InterestCategoryAffinity×
01MelaninBeauty & Wellness101.47×
02Red hairBeauty & Wellness50.91×
03BalayageBeauty & Wellness30.45×
04General practitionerHealth10.68×
05Hair ironBeauty & Wellness9.68×
06Slim-fit pantsFashion & Accessoires8.75×
07Dua LipaMusic & Radio6.79×
08HairbrushBeauty & Wellness6.36×
09Hair dryerBeauty & Wellness5.51×
10Hair coloringBeauty & Wellness5.45×
11Hair conditionerBeauty & Wellness5.42×
12Face powderBeauty & Wellness4.55×
13LipstickBeauty & Wellness4.28×
14Crime fictionLiterature4.21×
15ShampooBeauty & Wellness3.52×
16Hair careBeauty & Wellness3.42×
17Android (operating system)Technology & Electronics2.00×
18Netto Marken-DiscountShopping1.79×
19TikTokInternet & Social Media1.77×
20TagesschauMovies & TV1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brown hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brown hair audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.72×
Quality AwarenessPREMIUM1.70×
TravellingTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brown hair audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Convenience OrientationPREMIUM0.84×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brown hair have in Germany?

Brown hair has an estimated audience of 316,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brown hair fans?

67.8% of Brown hair fans are female, 32.2% are male, with an average age of 32.8 years.

03

Which brands do Brown hair fans like most?

Brown hair fans show strongest brand affinity for Melanin (101.47×), Red hair (50.91×), and Balayage (30.45×) over the country average.

04

Where do Brown hair fans live in Germany?

Brown hair fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Brown hair fans also like?

Beyond Brown hair itself, the audience over-indexes on Red hair (50.91×), Balayage (30.45×), Hair iron (9.68×), and Hair coloring (5.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Brown hair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brown hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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