Brown hair Audience in United States

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Brown hair has an estimated audience of 2,241,139 people in United States. 80.7% are female, 19.3% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Software widget, Historic site, Combat sport, Collectable.

The average Brown hair fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Software widget, Historic site, with strongest over-indexing on Bank account (4.67× the country average). Demographically, the Brown hair audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Brown hair fans

Demographic split for Brown hair audience in United States
MetricValue
Female80.7%
Male19.3%
Average age35.2
Estimated audience size2,241,139

Audience persona

The typical Brown hair fan in United States is more female, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Brown hair in United States
RegionReachAffinity
California274,6011.11×
Texas214,9481.12×
Florida141,1630.93×
New York130,2951.04×
Pennsylvania75,1451×
Illinois74,7531×
Georgia71,6621.04×
Ohio71,6121.04×
North Carolina68,1191.01×
Michigan58,3271×
New Jersey53,0190.93×
Tennessee51,1761.14×
Virginia49,6670.91×
Arizona45,0900.99×
Indiana44,8431.1×
Washington44,8101×
Kentucky39,8181.42×
Massachusetts38,5230.87×
Missouri38,1981.06×
Alabama34,5271.1×
Minnesota32,9811.03×
South Carolina32,1640.95×
Maryland31,7020.82×
Louisiana31,3561.08×
Oklahoma31,1031.25×
Colorado30,1400.85×
Wisconsin29,6190.88×
Utah26,4411.32×
Oregon25,2720.98×
Nevada23,9971.11×
Arkansas22,5821.22×
Iowa20,8241.13×
Connecticut20,4860.91×
Mississippi19,9371.08×
Kansas18,4581.05×
West Virginia17,0601.63×
Nebraska12,1491.08×
Idaho11,8341.05×
New Mexico9,0640.81×
Hawaii8,8320.92×
Maine7,7380.96×
New Hampshire6,9950.79×
Rhode Island5,7350.8×
Montana5,0510.81×
North Dakota4,6201×
Delaware4,5940.74×
South Dakota4,4700.86×
Alaska4,3560.91×
Washington, District of Columbia3,9760.59×
Wyoming2,9160.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brown hair audience
BrandAffinityCategory
Bank account4.67×Business & Career
Software widget26.43×Technology & Electronics
Historic site6.52×Arts & Culture
Combat sport1.75×Sports
Collectable1.53×Kids & Family
JDSU2.76×Business & Career
Bugatti Chiron8.7×Cars & Mobility
Goop4.36×Internet & Social Media
Home equity1.5×Home & Garden
edureka27.62×Business & Career
Governor of Michigan5.56×Politics & Society
Fairy godmother4.93×Literature
Certified diabetes educator8.21×Business & Career
Stamp collecting2.87×Home & Garden
Grinch2.43×Movies & TV
Mothercare1.95×Kids & Family
Vocal harmony2.7×Music & Radio
Mathcore4.73×Music & Radio
Staycation1.73×Home & Garden
headspace4.76×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brown hair audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
DIY MentalityTHRILL1.4
SustainabilityBALANCE1.37
Design AffinityPREMIUM1.37
Early Adopter MentalityPOWER1.3
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Brown hair
CountryShare
United States15.5%
Brazil7.3%
Japan4.3%

See Brown hair audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Brown hair have in United States?

Brown hair has an estimated audience of 2,241,139 people in United States, concentrated in California and Texas.

What is the gender split and age of Brown hair fans?

80.7% of Brown hair fans are female, 19.3% are male, with an average age of 35.2 years.

Which brands do Brown hair fans like most?

Brown hair fans show strongest brand affinity for Bank account (4.67×), Software widget (26.43×), and Historic site (6.52×) over the country average.

Where do Brown hair fans live in United States?

Brown hair fans in United States are most concentrated in California (reach 274,601), Texas (reach 214,948), and Florida (reach 141,163). These three regions account for the largest share of the active audience.

What other brands do Brown hair fans also like?

Beyond Brown hair itself, the audience over-indexes on Software widget (26.43×), Historic site (6.52×), Combat sport (1.75×), and Collectable (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brown hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.