Rascasse Audience Intelligence

Brown hair Audience in United States

A data profile of the people who buy, follow and care about Brown hair in United States — modelled from more than twelve digital signal sources. Brown hair has an estimated audience of 2,241,139 people in United States.

#22among Hair in United States#5956among Topic in United States#198in Beauty & Wellness

The average Brown hair fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair serum, Hair conditioner, Moisturizer, with strongest over-indexing on Hair serum (14.08× the country average).

Demographically, the Brown hair audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brown hair fan in United States is more female, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair serum.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brown hair profile in United States.

Audience size
2.2M
in United States
Gender
80.7%♀
19.3% male
Age
35.2
average years
Country rank
#12993
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brown hair fans

80.7% are female, 19.3% are male, average age 35.2.

Fig. 02

Gender split

80.7%
Female
19.3%
Male
Demographic split for Brown hair audience in United States
MetricValue
Female80.7%
Male19.3%
Average age35.2
Estimated audience size2,241,139
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Brown hair audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3917%
40-4918%
50+13%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Brown hair audience comes from United States.

Worldwide audience distribution share by country for Brown hair
CountryShare
United States15.5%
Brazil7.3%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brown hair audience in United States is strongest.

Fig. 05

Top regions by affinity

Brown hair fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K1.52×
02Kentucky~40K1.38×
03Utah~30K1.32×
04Arkansas~20K1.21×
05Oklahoma~30K1.19×
06Nebraska~10K1.13×
07Texas~200K1.12×
08North Carolina~80K1.12×
09Iowa~20K1.10×
10Tennessee~50K1.08×
11Indiana~40K1.08×
12Mississippi~20K1.08×
13Idaho~10K1.08×
14Alabama~30K1.07×
15California~300K1.06×
16Louisiana~30K1.06×
17Nevada~20K1.05×
18North Dakota~5K1.05×
19Missouri~40K1.04×
20Kansas~20K1.03×
21Ohio~70K1.02×
22Minnesota~30K1.01×
23New York~100K1.00×
24Pennsylvania~80K1.00×
25South Dakota~5K1.00×
26Georgia~70K0.99×
27Maine~8K0.99×
28Alaska~5K0.98×
29Illinois~70K0.97×
30Michigan~60K0.97×
31Arizona~40K0.97×
32South Carolina~30K0.97×
33New Jersey~50K0.96×
34Washington~40K0.95×
35Virginia~50K0.94×
36Connecticut~20K0.94×
37Oregon~20K0.93×
38Hawaii~9K0.93×
39Wisconsin~30K0.92×
40Rhode Island~6K0.90×
41Montana~6K0.90×
42New Hampshire~8K0.87×
43Florida~100K0.86×
44Massachusetts~40K0.86×
45Vermont~3K0.86×
46Colorado~30K0.83×
47New Mexico~9K0.83×
48Delaware~5K0.83×
49Maryland~30K0.82×
50Washington, District of Columbia~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Brown hair, United States
0.66×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brown hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brown hair audience
#·InterestCategoryAffinity×
01Hair serumBeauty & Wellness14.08×
02PanteneBeauty & Wellness12.65×
03KérastaseBeauty & Wellness10.00×
04White wineFood & Beverages4.93×
05Korean cuisineFood & Beverages4.62×
06Sports bettingGames4.46×
07Natural foodsFood & Beverages4.44×
08HairbrushBeauty & Wellness4.40×
09Red wineFood & Beverages4.15×
10Hair conditionerBeauty & Wellness4.11×
11Hair dryerBeauty & Wellness3.84×
12MoisturizerHome & Garden3.63×
13Bath and BodyworksShopping3.25×
14Nail artBeauty & Wellness3.24×
15Nail polishBeauty & Wellness3.11×
16KeratinBeauty & Wellness3.07×
17Hair coloringBeauty & Wellness3.03×
18Hair straighteningBeauty & Wellness2.91×
19TikTokInternet & Social Media1.83×
20Do it yourself (DIY)Home & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brown hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brown hair audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.63×
IndulgenceJOY1.58×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brown hair audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Family OrientationCONSERVATISM0.88×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brown hair have in United States?

Brown hair has an estimated audience of 2,241,139 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brown hair fans?

80.7% of Brown hair fans are female, 19.3% are male, with an average age of 35.2 years.

03

Which brands do Brown hair fans like most?

Brown hair fans show strongest brand affinity for Hair serum (14.08×), Hair conditioner (4.11×), and Moisturizer (3.63×) over the country average.

04

Where do Brown hair fans live in United States?

Brown hair fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Brown hair fans also like?

Beyond Brown hair itself, the audience over-indexes on Hair conditioner (4.11×), Moisturizer (3.63×), TikTok (1.83×), and Hairbrush (4.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Brown hair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brown hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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