Pantene Audience in United States

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Pantene has an estimated audience of 1,317,491 people in United States. 87.0% are female, 13.0% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Small Business Innovation Research, Home repair, Buying and Selling Real Estate, Chase (bank), Piscina.

The average Pantene fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Small Business Innovation Research, Home repair, Buying and Selling Real Estate, with strongest over-indexing on Small Business Innovation Research (30.77× the country average). Demographically, the Pantene audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Pantene fans

Demographic split for Pantene audience in United States
MetricValue
Female87.0%
Male13.0%
Average age36.3
Estimated audience size1,317,491

Audience persona

The typical Pantene fan in United States is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Small Business Innovation Research.

Top regions in United States

Top regions ranked by reach for Pantene in United States
RegionReachAffinity
California172,7181.19×
Texas149,0811.32×
Florida102,3921.15×
New York94,7981.29×
Illinois48,5111.11×
Pennsylvania47,6651.07×
Ohio46,7191.15×
Georgia43,3941.07×
New Jersey41,7161.24×
North Carolina41,5471.05×
Virginia35,1601.1×
Michigan33,6640.98×
Arizona32,7561.22×
Massachusetts30,0291.16×
Tennessee28,4921.08×
Washington26,3821×
Indiana25,1031.04×
Maryland23,6881.05×
South Carolina20,6861.04×
Alabama20,6851.12×
Missouri19,4320.91×
Louisiana18,3291.08×
Colorado18,1860.88×
Wisconsin18,0650.91×
Minnesota17,8310.94×
Kentucky17,8311.08×
Connecticut15,5371.18×
Oregon14,6350.97×
Oklahoma14,4530.99×
Nevada13,5101.06×
Arkansas11,0661.02×
Utah10,4460.89×
Kansas10,3180.99×
Iowa9,9970.92×
Mississippi9,7100.89×
West Virginia6,9651.14×
New Mexico6,2500.95×
Hawaii5,7961.02×
Idaho5,7950.88×
Nebraska5,7260.87×
Delaware4,9391.36×
New Hampshire4,4670.86×
Rhode Island3,8950.93×
Maine3,6830.78×
Washington, District of Columbia3,1950.81×
Alaska2,2950.81×
South Dakota2,2570.74×
Montana2,2290.61×
North Dakota2,2250.82×
Vermont1,7480.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pantene audience
BrandAffinityCategory
Small Business Innovation Research30.77×Business & Career
Home repair3.51×Home & Garden
Buying and Selling Real Estate20×Home & Garden
Chase (bank)3.42×Business & Career
Piscina53.36×Politics & Society
Todoist26.92×Technology & Electronics
Aerie (American Eagle Outfitters)4.75×
Meme2.27×Internet & Social Media
Brown hair12.65×Beauty & Wellness
Staples (Canada)2.8×Business & Career
Physician2.33×Business & Career
Costco1.9×Shopping
Early adopter11.87×Technology & Electronics
Discount Tire3.01×Shopping
Doordash2.45×Food & Beverages
ULTA Beauty2.53×Beauty & Wellness
fashionistas12.77×Fashion & Accessoires
Wawa Inc.2.65×Shopping
Macy's1.9×Shopping
Walgreens1.9×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pantene audience
TraitClusterScore
IndulgenceJOY1.54
Price SensitivityPREMIUM1.41
MindfulnessBALANCE1.39
ExtroversionTHRILL1.31
Pet OwnershipJOY1.3
Design AffinityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Pantene
CountryShare
Brazil17.6%
United States14.5%
Mexico9.6%

See Pantene audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Pantene have in United States?

Pantene has an estimated audience of 1,317,491 people in United States, concentrated in California and Texas.

What is the gender split and age of Pantene fans?

87.0% of Pantene fans are female, 13.0% are male, with an average age of 36.3 years.

Which brands do Pantene fans like most?

Pantene fans show strongest brand affinity for Small Business Innovation Research (30.77×), Home repair (3.51×), and Buying and Selling Real Estate (20×) over the country average.

Where do Pantene fans live in United States?

Pantene fans in United States are most concentrated in California (reach 172,718), Texas (reach 149,081), and Florida (reach 102,392). These three regions account for the largest share of the active audience.

What other brands do Pantene fans also like?

Beyond Pantene itself, the audience over-indexes on Home repair (3.51×), Buying and Selling Real Estate (20×), Chase (bank) (3.42×), and Piscina (53.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pantene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.