Small Business Innovation Research Audience in United States
Small Business Innovation Research has an estimated audience of 575,610 people in United States. 48.2% are female, 51.8% are male, average age 36.7. Top regions: California, Texas, Virginia. Top brand affinities: Software widget, Mangaka, Chalco de Díaz Covarrubias, Elsword, Israel.
The average Small Business Innovation Research fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Software widget, Mangaka, Chalco de Díaz Covarrubias, with strongest over-indexing on Software widget (33.9× the country average). Demographically, the Small Business Innovation Research audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI
Demographics of Small Business Innovation Research fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 36.7 |
| Estimated audience size | 575,610 |
Audience persona
The typical Small Business Innovation Research fan in United States is balanced, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Software widget.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 40,280 | 0.64× |
| Texas | 22,037 | 0.45× |
| Virginia | 21,735 | 1.55× |
| New York | 20,065 | 0.62× |
| Florida | 17,009 | 0.44× |
| Maryland | 11,714 | 1.18× |
| Illinois | 9,730 | 0.51× |
| Ohio | 9,189 | 0.52× |
| Massachusetts | 8,481 | 0.75× |
| Georgia | 7,915 | 0.45× |
| North Carolina | 7,730 | 0.45× |
| Colorado | 7,620 | 0.84× |
| Pennsylvania | 7,545 | 0.39× |
| Washington | 7,217 | 0.63× |
| Alabama | 6,111 | 0.76× |
| New Jersey | 6,068 | 0.41× |
| Kentucky | 6,012 | 0.83× |
| Washington, District of Columbia | 5,674 | 3.28× |
| Michigan | 5,192 | 0.34× |
| Missouri | 4,415 | 0.48× |
| Mississippi | 4,219 | 0.89× |
| Tennessee | 4,158 | 0.36× |
| Oregon | 4,126 | 0.63× |
| Louisiana | 4,064 | 0.55× |
| Indiana | 4,023 | 0.38× |
| South Carolina | 3,853 | 0.44× |
| Arizona | 3,789 | 0.32× |
| Arkansas | 3,748 | 0.79× |
| Oklahoma | 3,666 | 0.57× |
| Minnesota | 3,515 | 0.43× |
| West Virginia | 3,483 | 1.3× |
| Alaska | 3,476 | 2.82× |
| Iowa | 3,309 | 0.7× |
| Kansas | 3,217 | 0.71× |
| Idaho | 3,216 | 1.11× |
| Wisconsin | 3,197 | 0.37× |
| Utah | 3,190 | 0.62× |
| Hawaii | 3,073 | 1.24× |
| Connecticut | 3,040 | 0.53× |
| Montana | 3,030 | 1.9× |
| South Dakota | 2,991 | 2.25× |
| North Dakota | 2,912 | 2.46× |
| New Hampshire | 2,870 | 1.27× |
| Wyoming | 2,818 | 3.3× |
| Nebraska | 2,810 | 0.97× |
| New Mexico | 2,796 | 0.97× |
| Nevada | 2,787 | 0.5× |
| Rhode Island | 2,771 | 1.51× |
| Maine | 2,770 | 1.34× |
| Vermont | 2,726 | 2.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software widget | 33.9× | Technology & Electronics |
| Mangaka | 8.62× | Literature |
| Chalco de Díaz Covarrubias | 22.49× | Travel & Leisure |
| Elsword | 20× | Games |
| Israel | 2.43× | Travel & Leisure |
| Regional styles of Mexican music | 2.99× | Music & Radio |
| Jesse Plemons | 3.22× | Movies & TV |
| Nationality | 1.94× | Politics & Society |
| Cam Ward | 3.03× | Sports |
| Bank account | 1.71× | Business & Career |
| Hoosier Lottery | 5× | Games |
| Urban horticulture | 2.35× | Home & Garden |
| Kendra Scott | 1.81× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 2.17× | Sports |
| Atkins diet | 3.08× | Health |
| Jeep Wagoneer | 3.33× | Cars & Mobility |
| Home staging | 2.84× | Home & Garden |
| Mothercare | 1.7× | Kids & Family |
| Wikia | 1.68× | Internet & Social Media |
| Stamp collecting | 2.25× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.91 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Sustainability | BALANCE | 1.4 |
| Luxury Orientation | PREMIUM | 1.38 |
| Urban Lifestyle | OPEN | 1.36 |
| Indulgence | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.0% |
| United States | 18.4% |
| Germany | 16.1% |
See Small Business Innovation Research audiences in other countries
- Small Business Innovation Research — Germany
- Small Business Innovation Research — United Kingdom
- Small Business Innovation Research — France
- Small Business Innovation Research — Italy
- Small Business Innovation Research — Spain
- Small Business Innovation Research — Brazil
- Small Business Innovation Research — Japan
- Small Business Innovation Research — South Korea
- Small Business Innovation Research — India
More Business & Career audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Small Business Innovation Research have in United States?
Small Business Innovation Research has an estimated audience of 575,610 people in United States, concentrated in California and Texas.
What is the gender split and age of Small Business Innovation Research fans?
48.2% of Small Business Innovation Research fans are female, 51.8% are male, with an average age of 36.7 years.
Which brands do Small Business Innovation Research fans like most?
Small Business Innovation Research fans show strongest brand affinity for Software widget (33.9×), Mangaka (8.62×), and Chalco de Díaz Covarrubias (22.49×) over the country average.
Where do Small Business Innovation Research fans live in United States?
Small Business Innovation Research fans in United States are most concentrated in California (reach 40,280), Texas (reach 22,037), and Virginia (reach 21,735). These three regions account for the largest share of the active audience.
What other brands do Small Business Innovation Research fans also like?
Beyond Small Business Innovation Research itself, the audience over-indexes on Mangaka (8.62×), Chalco de Díaz Covarrubias (22.49×), Elsword (20×), and Israel (2.43×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Small Business Innovation Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.