Rascasse Audience Intelligence

Small Business Innovation Research Audience in United States

A data profile of the people who buy, follow and care about Small Business Innovation Research in United States — modelled from more than twelve digital signal sources. Small Business Innovation Research has an estimated audience of 575,610 people in United States.

#3419among POI in United States#2101in Business & Career

The average Small Business Innovation Research fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Freelancer, Self-employment, Wholesale, with strongest over-indexing on Freelancer (23.2× the country average).

Demographically, the Small Business Innovation Research audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Small Business Innovation Research fan in United States is balanced, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Freelancer.

Category: Business & Career · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Small Business Innovation Research profile in United States.

Audience size
576K
in United States
Gender
48.2%♀
51.8% male
Age
36.7
average years
Country rank
#33657
POI in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Small Business Innovation Research fans

48.2% are female, 51.8% are male, average age 36.7.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Small Business Innovation Research audience in United States
MetricValue
Female48.2%
Male51.8%
Average age36.7
Estimated audience size575,610
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Small Business Innovation Research audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Small Business Innovation Research audience comes from United States.

Worldwide audience distribution share by country for Small Business Innovation Research
CountryShare
Japan22.0%
United States18.4%
Germany16.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Small Business Innovation Research audience in United States is strongest.

Fig. 05

Top regions by affinity

Small Business Innovation Research fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.16×
02Virginia~20K1.29×
03Vermont~1K1.28×
04Alaska~2K1.26×
05North Dakota~1K1.20×
06Montana~2K1.18×
07South Dakota~2K1.18×
08Delaware~2K1.12×
09Maine~2K1.09×
10Rhode Island~2K1.08×
11Maryland~10K1.07×
12West Virginia~3K1.07×
13New Hampshire~2K1.07×
14Hawaii~3K1.05×
15Idaho~3K1.03×
16New Mexico~3K1.01×
17Nebraska~3K1.00×
18Mississippi~5K0.99×
19Arkansas~5K0.97×
20Kansas~4K0.95×
21Iowa~4K0.94×
22Alabama~7K0.93×
23Kentucky~7K0.93×
24Louisiana~7K0.92×
25Oklahoma~6K0.92×
26Utah~5K0.92×
27Colorado~8K0.91×
28Connecticut~5K0.91×
29Nevada~5K0.91×
30Oregon~6K0.90×
31South Carolina~8K0.89×
32Massachusetts~10K0.88×
33Missouri~8K0.87×
34Wisconsin~8K0.87×
35Tennessee~10K0.86×
36Indiana~9K0.86×
37Minnesota~7K0.86×
38Arizona~10K0.84×
39Washington~10K0.84×
40Georgia~10K0.81×
41Michigan~10K0.81×
42Ohio~10K0.80×
43New Jersey~10K0.80×
44North Carolina~10K0.79×
45Pennsylvania~10K0.76×
46Illinois~10K0.76×
47New York~20K0.72×
48Texas~30K0.70×
49California~40K0.69×
50Florida~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Small Business Innovation Research, United States
0.69×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Small Business Innovation Research audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Small Business Innovation Research audience
#·InterestCategoryAffinity×
01File sharingInternet & Social Media36.92×
02VMwareTechnology & Electronics34.85×
03PanteneBeauty & Wellness30.77×
04FreelancerBusiness & Career23.20×
05Y Combinator (company)Business & Career21.40×
06Self-employmentBusiness & Career14.75×
07Korean cuisineFood & Beverages11.43×
08Browser gamesGames11.28×
09Small Business AdministrationBusiness & Career10.24×
10WholesaleFashion & Accessoires7.60×
11Bob EvansFood & Beverages6.81×
12ReptilesPets & Animals6.57×
13Web serverTechnology & Electronics4.01×
14Mobile gameGames3.67×
15InnovationBusiness & Career3.13×
16Online gamesGames2.58×
17Blues musicMusic & Radio2.26×
18Hair productsBeauty & Wellness1.88×
19Google DriveTechnology & Electronics1.81×
20ShoesFashion & Accessoires1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Small Business Innovation Research audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Small Business Innovation Research audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.76×
Early Adopter MentalityPOWER1.71×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Small Business Innovation Research audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
Healthy LifestyleBALANCE0.91×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Small Business Innovation Research have in United States?

Small Business Innovation Research has an estimated audience of 575,610 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Small Business Innovation Research fans?

48.2% of Small Business Innovation Research fans are female, 51.8% are male, with an average age of 36.7 years.

03

Which brands do Small Business Innovation Research fans like most?

Small Business Innovation Research fans show strongest brand affinity for Freelancer (23.2×), Self-employment (14.75×), and Wholesale (7.6×) over the country average.

04

Where do Small Business Innovation Research fans live in United States?

Small Business Innovation Research fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Small Business Innovation Research fans also like?

Beyond Small Business Innovation Research itself, the audience over-indexes on Self-employment (14.75×), Wholesale (7.6×), Korean cuisine (11.43×), and Pantene (30.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Small Business Innovation Research audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Small Business Innovation Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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