Small Business Innovation Research Audience in Germany
Small Business Innovation Research has an estimated audience of 502,549 people in Germany. 57.9% are female, 42.1% are male, average age 42.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Home construction, Progressive rock, Google Photos, Matala, Crete, Stradivarius.
The average Small Business Innovation Research fan in Germany is 42.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Home construction, Progressive rock, Google Photos, with strongest over-indexing on Home construction (1.53× the country average). Demographically, the Small Business Innovation Research audience skews more female with an average age of 42.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI
Demographics of Small Business Innovation Research fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 42.4 |
| Estimated audience size | 502,549 |
Audience persona
The typical Small Business Innovation Research fan in Germany is more female, around 42.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 71,634 | 0.89× |
| Nordrhein-Westfalen | 57,996 | 0.53× |
| Baden-Württemberg | 49,683 | 0.72× |
| Hessen | 37,042 | 0.97× |
| Niedersachsen | 29,936 | 0.61× |
| Berlin | 22,255 | 0.99× |
| Rheinland-Pfalz | 20,226 | 0.8× |
| Sachsen | 14,892 | 0.6× |
| Schleswig-Holstein | 14,658 | 0.81× |
| Thüringen | 13,954 | 1.09× |
| Brandenburg | 13,565 | 0.87× |
| Sachsen-Anhalt | 12,418 | 0.95× |
| Mecklenburg-Vorpommern | 12,396 | 1.29× |
| Hamburg | 11,984 | 1.06× |
| Saarland | 9,668 | 1.57× |
| Bremen | 9,640 | 2.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.53× | Home & Garden |
| Progressive rock | 2.5× | Music & Radio |
| Google Photos | 3.64× | Technology & Electronics |
| Matala, Crete | 11.91× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Enzkreis | 11.43× | Travel & Leisure |
| Inha University | 19.84× | Business & Career |
| Friedrich Gulda | 20.16× | Music & Radio |
| Headhunters (film) | 3.84× | Movies & TV |
| Emperor Entertainment Group | 2.65× | Business & Career |
| Hebe | 3.1× | Home & Garden |
| santa eulalia | 9.85× | Travel & Leisure |
| Gilbert Burns (fighter) | 9.64× | Sports |
| Esra Erol | 3.29× | Movies & TV |
| Volvo V60 | 2.66× | Cars & Mobility |
| Mohamed Salah | 2.04× | Sports |
| Naucalpan | 38.27× | Travel & Leisure |
| Keeper (password manager) | 2.28× | Technology & Electronics |
| Hypertext | 1.53× | Technology & Electronics |
| Grimma | 4.29× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.11 |
| Early Adopter Mentality | POWER | 2.1 |
| Career Orientation | POWER | 1.57 |
| Sports Activity | POWER | 1.55 |
| Sustainability | BALANCE | 1.42 |
| Family Orientation | CONSERVATISM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.0% |
| United States | 18.4% |
| Germany | 16.1% |
See Small Business Innovation Research audiences in other countries
- Small Business Innovation Research — United States
- Small Business Innovation Research — United Kingdom
- Small Business Innovation Research — France
- Small Business Innovation Research — Italy
- Small Business Innovation Research — Spain
- Small Business Innovation Research — Brazil
- Small Business Innovation Research — Japan
- Small Business Innovation Research — South Korea
- Small Business Innovation Research — India
More Business & Career audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Small Business Innovation Research have in Germany?
Small Business Innovation Research has an estimated audience of 502,549 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Small Business Innovation Research fans?
57.9% of Small Business Innovation Research fans are female, 42.1% are male, with an average age of 42.4 years.
Which brands do Small Business Innovation Research fans like most?
Small Business Innovation Research fans show strongest brand affinity for Home construction (1.53×), Progressive rock (2.5×), and Google Photos (3.64×) over the country average.
Where do Small Business Innovation Research fans live in Germany?
Small Business Innovation Research fans in Germany are most concentrated in Bayern (reach 71,634), Nordrhein-Westfalen (reach 57,996), and Baden-Württemberg (reach 49,683). These three regions account for the largest share of the active audience.
What other brands do Small Business Innovation Research fans also like?
Beyond Small Business Innovation Research itself, the audience over-indexes on Progressive rock (2.5×), Google Photos (3.64×), Matala, Crete (11.91×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Small Business Innovation Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.