Rascasse Audience Intelligence

Small Business Innovation Research Audience in Germany

A data profile of the people who buy, follow and care about Small Business Innovation Research in Germany — modelled from more than twelve digital signal sources. Small Business Innovation Research has an estimated audience of 502,549 people in Germany.

#985among POI in Germany#883in Business & Career

The average Small Business Innovation Research fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, Anne Hathaway, with strongest over-indexing on Telegram (22.7× the country average).

Demographically, the Small Business Innovation Research audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Small Business Innovation Research fan in Germany is more female, around 42.4 years old, with strong Social Media Usage tendencies and a notable affinity for Telegram.

Category: Business & Career · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Small Business Innovation Research profile in Germany.

Audience size
503K
in Germany
Gender
57.9%♀
42.1% male
Age
42.4
average years
Country rank
#11700
POI in Germany
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Small Business Innovation Research fans

57.9% are female, 42.1% are male, average age 42.4.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Small Business Innovation Research audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age42.4
Estimated audience size502,549
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Small Business Innovation Research audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3921%
40-4922%
50+27%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Small Business Innovation Research audience comes from Germany.

Worldwide audience distribution share by country for Small Business Innovation Research
CountryShare
Japan22.0%
United States18.4%
Germany16.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Small Business Innovation Research audience in Germany is strongest.

Fig. 05

Top regions by affinity

Small Business Innovation Research fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.22×
02Saarland~7K1.11×
03Mecklenburg-Vorpommern~10K1.07×
04Thüringen~10K1.02×
05Hamburg~10K1.01×
06Sachsen-Anhalt~10K0.99×
07Hessen~40K0.98×
08Berlin~20K0.98×
09Brandenburg~20K0.97×
10Schleswig-Holstein~20K0.95×
11Rheinland-Pfalz~20K0.94×
12Bayern~70K0.91×
13Sachsen~20K0.90×
14Baden-Württemberg~60K0.85×
15Niedersachsen~40K0.85×
16Nordrhein-Westfalen~80K0.72×
Fig. 06

Affinity by region

Affinity by region — Small Business Innovation Research, Germany
0.72×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Small Business Innovation Research audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Small Business Innovation Research audience
#·InterestCategoryAffinity×
01Wales national football teamSports46.34×
02Love ActuallyMovies & TV37.51×
03Same-sex marriageKids & Family35.33×
04Earth DayPolitics & Society30.75×
05Ukraine national football teamSports26.50×
06Scotland national football teamSports26.46×
07Climate engineeringBusiness & Career25.50×
08Home AloneMovies & TV25.30×
09International Olympic CommitteeSports24.40×
10TelegramInternet & Social Media22.70×
11Ramadan (calendar month)Politics & Society20.30×
12TrelloInternet & Social Media20.19×
13Small Business AdministrationBusiness & Career20.00×
14Anne HathawayMovies & TV19.83×
15Croatia national football teamSports19.81×
16New Year's EveHome & Garden17.62×
17TransgenderismPolitics & Society16.18×
18FundraisingBusiness & Career11.75×
19HugendubelShopping6.23×
20VacationsTravel & Leisure4.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Small Business Innovation Research audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Small Business Innovation Research audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.18×
Early Adopter MentalityPOWER1.98×
Career OrientationPOWER1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Small Business Innovation Research audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Price SensitivityPREMIUM0.75×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Small Business Innovation Research have in Germany?

Small Business Innovation Research has an estimated audience of 502,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Small Business Innovation Research fans?

57.9% of Small Business Innovation Research fans are female, 42.1% are male, with an average age of 42.4 years.

03

Which brands do Small Business Innovation Research fans like most?

Small Business Innovation Research fans show strongest brand affinity for Telegram (22.7×), Love Actually (37.51×), and Anne Hathaway (19.83×) over the country average.

04

Where do Small Business Innovation Research fans live in Germany?

Small Business Innovation Research fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Small Business Innovation Research fans also like?

Beyond Small Business Innovation Research itself, the audience over-indexes on Love Actually (37.51×), Anne Hathaway (19.83×), Wales national football team (46.34×), and Earth Day (30.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Small Business Innovation Research audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Small Business Innovation Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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