Rascasse Audience Intelligence

VMware Target Market in United States

A data profile of the people who buy, follow and care about VMware in United States — modelled from more than twelve digital signal sources. VMware has an estimated audience of 845,411 people in United States.

#33among Software in United States#2704among Brand in United States#791in Technology & Electronics

The average VMware fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Fast Lane (Cedar Fair), AngularJS, Chef’Special, with strongest over-indexing on Fast Lane (Cedar Fair) (85.71× the country average).

Demographically, the VMware audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical VMware fan in United States is more male, around 43.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fast Lane (Cedar Fair).

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VMware profile in United States.

Audience size
845K
in United States
Gender
40.2%♀
59.8% male
Age
43.5
average years
Country rank
#26474
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of VMware

40.2% are female, 59.8% are male, average age 43.5.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for VMware audience in United States
MetricValue
Female40.2%
Male59.8%
Average age43.5
Estimated audience size845,411
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the VMware audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

7.8%

of the worldwide VMware audience comes from United States.

Worldwide audience distribution share by country for VMware
CountryShare
China38.5%
United States7.8%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VMware audience in United States is strongest.

Fig. 05

Top regions by affinity

VMware customers by region in United States
#RegionReachAffinity×
01California~200K1.67×
02Washington, District of Columbia~4K1.55×
03Virginia~30K1.51×
04Washington~30K1.39×
05Maryland~20K1.35×
06Massachusetts~20K1.34×
07New York~60K1.22×
08Colorado~20K1.19×
09Georgia~30K1.10×
10Utah~9K1.10×
11Texas~90K1.09×
12New Jersey~30K1.09×
13South Dakota~2K1.07×
14Illinois~30K1.06×
15Louisiana~10K1.06×
16Rhode Island~3K1.04×
17New Hampshire~4K1.03×
18Missouri~10K1.02×
19Vermont~2K1.02×
20Oregon~10K1.01×
21Nevada~9K1.01×
22Oklahoma~10K0.99×
23Florida~60K0.98×
24Arizona~20K0.98×
25North Carolina~30K0.97×
26Kansas~7K0.97×
27Pennsylvania~30K0.96×
28Idaho~4K0.96×
29Hawaii~4K0.95×
30Ohio~30K0.94×
31Alabama~10K0.94×
32Michigan~20K0.93×
33Connecticut~8K0.93×
34Arkansas~7K0.93×
35Iowa~7K0.91×
36Tennessee~20K0.90×
37Nebraska~4K0.90×
38Alaska~2K0.89×
39Minnesota~10K0.88×
40Indiana~10K0.86×
41Wisconsin~10K0.85×
42North Dakota~2K0.84×
43Delaware~2K0.83×
44New Mexico~4K0.82×
45Maine~3K0.82×
46South Carolina~10K0.81×
47Kentucky~9K0.81×
48West Virginia~3K0.81×
49Mississippi~6K0.77×
50Montana~2K0.75×
Fig. 06

Affinity by region

Affinity by region — VMware, United States
0.75×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VMware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VMware audience
#·InterestCategoryAffinity×
01Chef’SpecialMusic & Radio132.63×
02Red Hat Enterprise VirtualizationTopic124.39×
03VMware vSphereTechnology & Electronics117.43×
04VMware WorkstationTechnology & Electronics105.14×
05Fast Lane (Cedar Fair)Travel & Leisure85.71×
06Hardware virtualizationTechnology & Electronics72.48×
07Confessions of a Teenage Drama QueenMovies & TV71.18×
08Riddick (film)Movies & TV60.37×
09Nissan TrucksCars & Mobility53.08×
10Small Business Innovation ResearchBusiness & Career34.85×
11MongoDBTechnology & Electronics33.36×
12DevOpsTechnology & Electronics31.01×
13AngularJSTechnology & Electronics30.09×
14Open-source softwareTechnology & Electronics25.99×
15Docker (software)Technology & Electronics25.97×
16Amazon Web ServicesTechnology & Electronics14.65×
17Stack OverflowTechnology & Electronics14.07×
18Groovy (programming language)Technology & Electronics8.42×
19GeminiTechnology & Electronics5.22×
20Google MapsInternet & Social Media3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VMware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VMware audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.62×
Need for SecurityCONSERVATISM1.96×
Career OrientationPOWER1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VMware audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.00×
IndividualismJOY1.04×
Sports ActivityPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is VMware's target market in United States?

VMware's target market in United States covers an estimated 845,411 people, concentrated in California and Texas.

02

What is the gender split and age of VMware customers?

40.2% of the VMware audience are female, 59.8% are male, with an average age of 43.5 years.

03

Which brands do VMware fans like most?

VMware fans show strongest brand affinity for Fast Lane (Cedar Fair) (85.71×), AngularJS (30.09×), and Chef’Special (132.63×) over the country average.

04

Where do VMware fans live in United States?

VMware fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do VMware fans also like?

Beyond VMware itself, the audience over-indexes on AngularJS (30.09×), Chef’Special (132.63×), Open-source software (25.99×), and VMware Workstation (105.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See VMware audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for VMware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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