VMware Audience in United States

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VMware has an estimated audience of 910,951 people in United States. 40.2% are female, 59.8% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Fast Lane (Cedar Fair), AngularJS, Chef’Special, Open-source software, VMware Workstation.

The average VMware fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fast Lane (Cedar Fair), AngularJS, Chef’Special, with strongest over-indexing on Fast Lane (Cedar Fair) (85.71× the country average). Demographically, the VMware audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of VMware fans

Demographic split for VMware audience in United States
MetricValue
Female40.2%
Male59.8%
Average age43.5
Estimated audience size910,951

Audience persona

The typical VMware fan in United States is more male, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Fast Lane (Cedar Fair).

Top regions in United States

Top regions ranked by reach for VMware in United States
RegionReachAffinity
California176,0231.76×
Texas90,5511.16×
New York64,7791.27×
Florida59,7840.97×
Virginia37,3041.68×
Illinois36,0381.19×
Georgia32,0841.14×
Pennsylvania29,9880.98×
Washington27,9191.53×
North Carolina27,4811×
Massachusetts26,8721.5×
New Jersey26,7961.16×
Ohio26,7410.95×
Michigan23,0470.97×
Maryland23,0351.47×
Arizona19,0821.03×
Colorado18,2041.27×
Tennessee15,3260.84×
Missouri14,6391×
Indiana13,9530.84×
Alabama12,1550.96×
Minnesota11,6700.89×
Wisconsin11,4620.84×
Oregon10,9341.05×
South Carolina10,4220.76×
Oklahoma9,7460.96×
Utah9,1071.12×
Nevada8,9111.01×
Connecticut8,3480.91×
Kentucky8,2550.72×
Louisiana8,0420.68×
Kansas6,7910.95×
Iowa6,6670.89×
Arkansas6,5230.87×
Mississippi5,0690.68×
Washington, District of Columbia4,6401.69×
Idaho4,1450.91×
Nebraska4,0870.89×
New Hampshire3,7591.05×
New Mexico3,5860.78×
Hawaii3,5710.91×
West Virginia3,0730.72×
Rhode Island2,9621.02×
Maine2,5690.79×
Delaware1,9200.76×
South Dakota1,8730.89×
Vermont1,5350.96×
Montana1,5330.61×
Alaska1,4970.77×
North Dakota1,2630.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VMware audience
BrandAffinityCategory
Fast Lane (Cedar Fair)85.71×Travel & Leisure
AngularJS30.09×Technology & Electronics
Chef’Special132.63×Music & Radio
Open-source software25.99×Technology & Electronics
VMware Workstation105.14×Technology & Electronics
Red Hat Enterprise Virtualization124.39×
Confessions of a Teenage Drama Queen71.18×Movies & TV
Riddick (film)60.37×Movies & TV
VMware vSphere117.43×Technology & Electronics
DevOps31.01×Technology & Electronics
Nissan Trucks53.08×Cars & Mobility
Hardware virtualization72.48×Technology & Electronics
Amazon Web Services14.65×Technology & Electronics
MongoDB33.36×Technology & Electronics
Gemini5.22×Technology & Electronics
Google Maps3.39×Internet & Social Media
Small Business Innovation Research34.85×Business & Career
Docker (software)25.97×Technology & Electronics
Take Shelter43.32×Movies & TV
Stack Overflow14.07×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VMware audience
TraitClusterScore
Need for SecurityCONSERVATISM3.94
Career OrientationPOWER2.17
Early Adopter MentalityPOWER2.16
Convenience OrientationPREMIUM1.64
Quality AwarenessPREMIUM1.54
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for VMware
CountryShare
China38.4%
United States8.3%
Japan4.6%

See VMware audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does VMware have in United States?

VMware has an estimated audience of 910,951 people in United States, concentrated in California and Texas.

What is the gender split and age of VMware fans?

40.2% of VMware fans are female, 59.8% are male, with an average age of 43.5 years.

Which brands do VMware fans like most?

VMware fans show strongest brand affinity for Fast Lane (Cedar Fair) (85.71×), AngularJS (30.09×), and Chef’Special (132.63×) over the country average.

Where do VMware fans live in United States?

VMware fans in United States are most concentrated in California (reach 176,023), Texas (reach 90,551), and New York (reach 64,779). These three regions account for the largest share of the active audience.

What other brands do VMware fans also like?

Beyond VMware itself, the audience over-indexes on AngularJS (30.09×), Chef’Special (132.63×), Open-source software (25.99×), and VMware Workstation (105.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VMware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.