Buying and Selling Real Estate Audience in United States

Buying and Selling Real Estate has an estimated audience of 1,244,771 people in United States. 52.9% are female, 47.1% are male, average age 33.4. Top regions: Pennsylvania, California, New York. Top brand affinities: Scooby-Doo, Pantene, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter.

The average Buying and Selling Real Estate fan in United States is 33.4 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Scooby-Doo, Pantene, Autism Awareness, with strongest over-indexing on Scooby-Doo (10.33× the country average). Demographically, the Buying and Selling Real Estate audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Buying and Selling Real Estate fans

Demographic split for Buying and Selling Real Estate audience in United States
MetricValue
Female52.9%
Male47.1%
Average age33.4
Estimated audience size1,244,771

Audience persona

The typical Buying and Selling Real Estate fan in United States is balanced, around 33.4 years old, with strong Sustainability tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Buying and Selling Real Estate in United States
RegionReachAffinity
Pennsylvania74,2741.77×
California44,6300.33×
New York43,2070.62×
Florida31,8050.38×
Texas27,4610.26×
New Jersey16,7860.53×
Illinois15,8000.38×
North Carolina13,7670.37×
Mississippi13,7021.34×
Georgia13,6550.36×
Kentucky12,6920.81×
Tennessee12,6040.5×
Virginia12,5000.41×
Alabama12,4740.72×
Arizona12,3050.48×
Louisiana12,1830.76×
Arkansas12,1731.19×
Ohio12,0980.32×
Michigan12,0430.37×
Oklahoma11,9040.86×
South Carolina11,6200.62×
West Virginia11,3121.95×
Massachusetts11,2990.46×
Missouri10,9650.55×
Connecticut10,6320.85×
Indiana10,4510.46×
Kansas10,4481.07×
Idaho10,4461.67×
Wisconsin10,3820.55×
Washington10,3410.41×
Colorado10,3120.53×
Iowa9,9190.97×
Montana9,8402.85×
Nevada9,8040.81×
Oregon9,6790.68×
Maryland9,5110.44×
New Hampshire9,3201.9×
Minnesota9,2760.52×
Nebraska9,1271.46×
New Mexico9,0791.45×
Rhode Island9,0002.27×
Maine8,9942.02×
Utah8,8810.8×
Vermont8,8524.05×
Delaware8,0602.35×
Washington, District of Columbia5,8191.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buying and Selling Real Estate audience
BrandAffinityCategory
Scooby-Doo10.33×Movies & TV
Pantene47.27×Beauty & Wellness
Autism Awareness11.59×Health
Diabetes mellitus awareness7.64×Health
Singer-songwriter3.55×Music & Radio
Microblogging7.81×Technology & Electronics
Kia Sportage16.65×Cars & Mobility
Showpo19.42×Fashion & Accessoires
Income tax8.12×Business & Career
Buffalo Sabres9.98×Sports
Dungeons & Dragons6.97×Games
Disneyland Paris6.98×Travel & Leisure
Orsay21.67×Shopping
Arabic coffee11.17×Food & Beverages
Toyota Supra8.52×Cars & Mobility
Hair Extensions3.15×Beauty & Wellness
Celebrity Gossip9.57×News
Zimmermann10.03×Home & Garden
Bath and Bodyworks3.08×Shopping
Semi-detached16.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buying and Selling Real Estate audience
TraitClusterScore
SustainabilityBALANCE1.71
Design AffinityPREMIUM1.6
Quality AwarenessPREMIUM1.48
Luxury OrientationPREMIUM1.34
Urban LifestyleOPEN1.31
CreativityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Buying and Selling Real Estate
CountryShare
United States32.7%
Australia9.9%
Sweden8.2%

See Buying and Selling Real Estate audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Buying and Selling Real Estate have in United States?

Buying and Selling Real Estate has an estimated audience of 1,244,771 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Buying and Selling Real Estate fans?

52.9% of Buying and Selling Real Estate fans are female, 47.1% are male, with an average age of 33.4 years.

Which brands do Buying and Selling Real Estate fans like most?

Buying and Selling Real Estate fans show strongest brand affinity for Scooby-Doo (10.33×), Pantene (47.27×), and Autism Awareness (11.59×) over the country average.

Where do Buying and Selling Real Estate fans live in United States?

Buying and Selling Real Estate fans in United States are most concentrated in Pennsylvania (reach 74,274), California (reach 44,630), and New York (reach 43,207). These three regions account for the largest share of the active audience.

What other brands do Buying and Selling Real Estate fans also like?

Beyond Buying and Selling Real Estate itself, the audience over-indexes on Pantene (47.27×), Autism Awareness (11.59×), Diabetes mellitus awareness (7.64×), and Singer-songwriter (3.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buying and Selling Real Estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.