Rascasse Audience Intelligence

Buying and Selling Real Estate Audience in United States

A data profile of the people who buy, follow and care about Buying and Selling Real Estate in United States — modelled from more than twelve digital signal sources. Buying and Selling Real Estate has an estimated audience of 1,244,771 people in United States.

#7932among Topic in United States#1022in Home & Garden

The average Buying and Selling Real Estate fan in United States is 33.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Scooby-Doo, Buffalo Sabres, Zimmermann, with strongest over-indexing on Scooby-Doo (7.33× the country average).

Demographically, the Buying and Selling Real Estate audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buying and Selling Real Estate fan in United States is balanced, around 33.4 years old, with strong Design Affinity tendencies and a notable affinity for Scooby-Doo.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buying and Selling Real Estate profile in United States.

Audience size
1.2M
in United States
Gender
52.9%♀
47.1% male
Age
33.4
average years
Country rank
#20323
Topic in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buying and Selling Real Estate fans

52.9% are female, 47.1% are male, average age 33.4.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Buying and Selling Real Estate audience in United States
MetricValue
Female52.9%
Male47.1%
Average age33.4
Estimated audience size1,244,771
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Buying and Selling Real Estate audience in United States
Age bracketShare%
16-1931%
20-2924%
30-3921%
40-4916%
50+7%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Buying and Selling Real Estate audience comes from United States.

Worldwide audience distribution share by country for Buying and Selling Real Estate
CountryShare
United States32.7%
Australia9.9%
Sweden8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buying and Selling Real Estate audience in United States is strongest.

Fig. 05

Top regions by affinity

Buying and Selling Real Estate fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~70K1.78×
02Nevada~20K1.72×
03Montana~5K1.38×
04Vermont~3K1.36×
05Delaware~4K1.17×
06Rhode Island~5K1.16×
07Idaho~7K1.12×
08West Virginia~7K1.12×
09New Hampshire~6K1.12×
10Maine~5K1.12×
11Washington, District of Columbia~4K1.09×
12Mississippi~10K1.05×
13Arkansas~10K1.04×
14New Mexico~7K1.04×
15Nebraska~6K1.04×
16North Dakota~3K1.04×
17Hawaii~6K1.03×
18Iowa~10K1.02×
19Kansas~10K1.01×
20South Dakota~3K1.00×
21Alaska~3K1.00×
22Oklahoma~10K0.97×
23Connecticut~10K0.97×
24Alabama~20K0.96×
25Louisiana~20K0.96×
26Kentucky~20K0.96×
27Utah~10K0.96×
28Oregon~10K0.94×
29Missouri~20K0.93×
30South Carolina~20K0.93×
31Wisconsin~20K0.93×
32Minnesota~20K0.92×
33Tennessee~20K0.91×
34Indiana~20K0.91×
35Maryland~20K0.90×
36Colorado~20K0.90×
37Arizona~20K0.89×
38Massachusetts~20K0.89×
39Washington~20K0.88×
40Michigan~30K0.87×
41New Jersey~30K0.87×
42Virginia~30K0.87×
43Ohio~30K0.86×
44Georgia~30K0.86×
45North Carolina~30K0.86×
46Illinois~30K0.84×
47New York~60K0.81×
48Florida~60K0.77×
49Texas~80K0.74×
50California~90K0.68×
Fig. 06

Affinity by region

Affinity by region — Buying and Selling Real Estate, United States
0.68×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buying and Selling Real Estate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buying and Selling Real Estate audience
#·InterestCategoryAffinity×
01ShowpoFashion & Accessoires22.87×
02PanteneBeauty & Wellness20.00×
03Zadig & VoltaireFashion & Accessoires19.94×
04ZimmermannHome & Garden18.51×
05Armageddon (1998 film)Movies & TV14.16×
06Acne StudiosFashion & Accessoires13.74×
07Cath KidstonFashion & Accessoires11.93×
08Buffalo SabresSports11.31×
09Celebrity GossipNews10.70×
10Mortgage brokerBusiness & Career10.34×
11James CaanMovies & TV9.94×
12Scooby-DooMovies & TV7.33×
13Dungeons & DragonsGames5.37×
14Property finderHome & Garden5.36×
15Bath and BodyworksShopping4.44×
16ClothingFashion & Accessoires1.86×
17Beauty salonsBeauty & Wellness1.76×
18PinterestInternet & Social Media1.62×
19CosmeticsBeauty & Wellness1.61×
20FurnitureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buying and Selling Real Estate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buying and Selling Real Estate audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.04×
Urban LifestyleOPEN1.72×
TravellingTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buying and Selling Real Estate audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Family OrientationCONSERVATISM0.87×
ExtroversionTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buying and Selling Real Estate have in United States?

Buying and Selling Real Estate has an estimated audience of 1,244,771 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Buying and Selling Real Estate fans?

52.9% of Buying and Selling Real Estate fans are female, 47.1% are male, with an average age of 33.4 years.

03

Which brands do Buying and Selling Real Estate fans like most?

Buying and Selling Real Estate fans show strongest brand affinity for Scooby-Doo (7.33×), Buffalo Sabres (11.31×), and Zimmermann (18.51×) over the country average.

04

Where do Buying and Selling Real Estate fans live in United States?

Buying and Selling Real Estate fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Pennsylvania (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Buying and Selling Real Estate fans also like?

Beyond Buying and Selling Real Estate itself, the audience over-indexes on Buffalo Sabres (11.31×), Zimmermann (18.51×), Property finder (5.36×), and Acne Studios (13.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Buying and Selling Real Estate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buying and Selling Real Estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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