Showpo Audience in United States

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Showpo has an estimated audience of 1,244,417 people in United States. 78.7% are female, 21.3% are male, average age 31.6. Top regions: California, Texas, New York. Top brand affinities: Sabrina Carpenter, Love Island, Very (online retailer), Aritzia, Cotton On.

The average Showpo fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sabrina Carpenter, Love Island, Very (online retailer), with strongest over-indexing on Sabrina Carpenter (29.51× the country average). Demographically, the Showpo audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Showpo fans

Demographic split for Showpo audience in United States
MetricValue
Female78.7%
Male21.3%
Average age31.6
Estimated audience size1,244,417

Audience persona

The typical Showpo fan in United States is more female, around 31.6 years old, with strong Sustainability tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Showpo in United States
RegionReachAffinity
California141,9191.04×
Texas122,4101.14×
New York83,5251.2×
Florida83,5000.99×
Georgia48,3441.26×
Pennsylvania46,0851.1×
Illinois46,0091.11×
North Carolina43,4191.16×
New Jersey39,6061.25×
Massachusetts33,2541.36×
Louisiana32,4772.02×
Ohio32,0370.84×
Virginia31,1721.03×
Tennessee30,2521.21×
Michigan29,0750.89×
Alabama26,8771.55×
South Carolina23,8171.27×
Arizona21,7950.86×
Missouri21,1491.05×
Washington19,7330.79×
Maryland19,2540.9×
Kentucky18,6041.19×
Indiana18,3370.81×
Colorado18,1630.93×
Connecticut15,6641.25×
Minnesota15,6490.88×
Mississippi15,4451.51×
Oklahoma15,1591.1×
Wisconsin15,1200.81×
Arkansas12,9551.26×
Kansas10,7291.09×
Utah10,6600.96×
Iowa9,7470.95×
Oregon9,5840.67×
Nevada7,7390.64×
Nebraska7,1221.14×
Washington, District of Columbia5,0061.34×
Idaho4,9730.8×
Rhode Island4,6971.19×
New Hampshire4,5950.94×
Hawaii4,5470.85×
West Virginia3,9040.67×
Maine3,3030.74×
Delaware2,9050.85×
Montana2,5430.74×
New Mexico2,5010.4×
South Dakota2,1630.75×
North Dakota2,0420.8×
Alaska1,5550.58×
Vermont1,4300.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Showpo audience
BrandAffinityCategory
Sabrina Carpenter29.51×Music & Radio
Love Island26.97×Movies & TV
Very (online retailer)42.87×
Aritzia18.37×Fashion & Accessoires
Cotton On33.98×Fashion & Accessoires
Hair Extensions11.81×Beauty & Wellness
Princess Polly20.5×Fashion & Accessoires
Zimmermann37.38×Home & Garden
Euphoria4.88×Movies & TV
Zara Larsson26.37×Music & Radio
Depop21.44×Fashion & Accessoires
Jake Paul17.28×Internet & Social Media
Gothic fashion13.99×Fashion & Accessoires
Long Lashes15.14×Beauty & Wellness
Love & Hip Hop: Atlanta14.71×Movies & TV
Harmonica12.95×Music & Radio
Internet celebrity8.83×Internet & Social Media
Everlane14.64×Fashion & Accessoires
Reneé Rapp16.89×Music & Radio
Maquillaje Profesional14.71×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Showpo audience
TraitClusterScore
SustainabilityBALANCE2.45
TraditionCONSERVATISM1.86
Luxury OrientationPREMIUM1.49
Quality AwarenessPREMIUM1.48
Design AffinityPREMIUM1.47
Early Adopter MentalityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Showpo
CountryShare
Australia42.1%
United States30.6%
United Kingdom8.3%

See Showpo audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Showpo have in United States?

Showpo has an estimated audience of 1,244,417 people in United States, concentrated in California and Texas.

What is the gender split and age of Showpo fans?

78.7% of Showpo fans are female, 21.3% are male, with an average age of 31.6 years.

Which brands do Showpo fans like most?

Showpo fans show strongest brand affinity for Sabrina Carpenter (29.51×), Love Island (26.97×), and Very (online retailer) (42.87×) over the country average.

Where do Showpo fans live in United States?

Showpo fans in United States are most concentrated in California (reach 141,919), Texas (reach 122,410), and New York (reach 83,525). These three regions account for the largest share of the active audience.

What other brands do Showpo fans also like?

Beyond Showpo itself, the audience over-indexes on Love Island (26.97×), Very (online retailer) (42.87×), Aritzia (18.37×), and Cotton On (33.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Showpo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.