Rascasse Audience Intelligence

Early adopter Audience in United States

A data profile of the people who buy, follow and care about Early adopter in United States — modelled from more than twelve digital signal sources. Early adopter has an estimated audience of 1,702,551 people in United States.

#6864among Topic in United States#563in Technology & Electronics

The average Early adopter fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include CiCi's Pizza, Innovation, IHOP, with strongest over-indexing on CiCi's Pizza (21.72× the country average).

Demographically, the Early adopter audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Early adopter fan in United States is more female, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CiCi's Pizza.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Early adopter profile in United States.

Audience size
1.7M
in United States
Gender
55.4%♀
44.6% male
Age
37.8
average years
Country rank
#16139
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Early adopter fans

55.4% are female, 44.6% are male, average age 37.8.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Early adopter audience in United States
MetricValue
Female55.4%
Male44.6%
Average age37.8
Estimated audience size1,702,551
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Early adopter audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3926%
40-4922%
50+13%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Early adopter audience comes from United States.

Worldwide audience distribution share by country for Early adopter
CountryShare
United States26.8%
Germany8.2%
Romania7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Early adopter audience in United States is strongest.

Fig. 05

Top regions by affinity

Early adopter fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.32×
02California~200K1.21×
03Vermont~4K1.20×
04New York~100K1.19×
05Massachusetts~40K1.19×
06Alaska~4K1.17×
07North Dakota~4K1.15×
08South Dakota~4K1.11×
09Montana~5K1.08×
10Rhode Island~6K1.06×
11Virginia~40K1.05×
12Washington~40K1.04×
13Delaware~5K1.04×
14Oregon~20K1.02×
15New Jersey~40K1.01×
16Maine~6K1.01×
17Minnesota~20K1.00×
18West Virginia~8K1.00×
19Hawaii~7K1.00×
20New Hampshire~7K0.99×
21Colorado~30K0.98×
22Connecticut~20K0.98×
23Maryland~30K0.97×
24Idaho~8K0.97×
25Illinois~50K0.96×
26Wisconsin~20K0.95×
27Utah~10K0.95×
28Iowa~10K0.95×
29New Mexico~8K0.95×
30Nebraska~8K0.95×
31Georgia~50K0.93×
32Mississippi~10K0.93×
33Arkansas~10K0.93×
34Kansas~10K0.92×
35Pennsylvania~50K0.91×
36South Carolina~20K0.91×
37North Carolina~50K0.90×
38Oklahoma~20K0.90×
39Nevada~10K0.90×
40Kentucky~20K0.89×
41Michigan~40K0.88×
42Indiana~30K0.88×
43Missouri~20K0.88×
44Alabama~20K0.88×
45Louisiana~20K0.88×
46Arizona~30K0.87×
47Tennessee~30K0.84×
48Texas~100K0.83×
49Ohio~40K0.83×
50Florida~90K0.80×
Fig. 06

Affinity by region

Affinity by region — Early adopter, United States
0.80×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Early adopter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Early adopter audience
#·InterestCategoryAffinity×
01CiCi's PizzaFood & Beverages21.72×
02Experiential giftsShopping20.00×
03Cesar MillanPets & Animals19.82×
04Zoom lensTechnology & Electronics15.28×
05PanteneBeauty & Wellness11.87×
06Hair gelBeauty & Wellness11.86×
07EngadgetTechnology & Electronics9.04×
08CrowdfundingBusiness & Career6.25×
09InnovationBusiness & Career6.14×
10IHOPFood & Beverages4.88×
11HairbrushBeauty & Wellness4.21×
12Hair dryerBeauty & Wellness3.48×
13SmartphonesTechnology & Electronics2.50×
14The UPS StoreShopping1.98×
15Alcoholic beveragesFood & Beverages1.66×
16WineFood & Beverages1.66×
17Beauty salonsBeauty & Wellness1.66×
18Home improvementHome & Garden1.63×
19CouponsShopping1.63×
20CookingFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Early adopter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Early adopter audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.12×
Career OrientationPOWER1.64×
Convenience OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Early adopter audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.92×
SpiritualityBALANCE0.93×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Early adopter have in United States?

Early adopter has an estimated audience of 1,702,551 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Early adopter fans?

55.4% of Early adopter fans are female, 44.6% are male, with an average age of 37.8 years.

03

Which brands do Early adopter fans like most?

Early adopter fans show strongest brand affinity for CiCi's Pizza (21.72×), Innovation (6.14×), and IHOP (4.88×) over the country average.

04

Where do Early adopter fans live in United States?

Early adopter fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Early adopter fans also like?

Beyond Early adopter itself, the audience over-indexes on Innovation (6.14×), IHOP (4.88×), Smartphones (2.5×), and Crowdfunding (6.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Early adopter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Early adopter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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