Early adopter Audience in United States

Early adopter logo

Early adopter has an estimated audience of 1,702,551 people in United States. 55.4% are female, 44.6% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Indeed.com, Enterprise Rent-A-Car, Flickr.

The average Early adopter fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (7.83× the country average). Demographically, the Early adopter audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Early adopter fans

Demographic split for Early adopter audience in United States
MetricValue
Female55.4%
Male44.6%
Average age37.8
Estimated audience size1,702,551

Audience persona

The typical Early adopter fan in United States is more female, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Early adopter in United States
RegionReachAffinity
California246,1411.31×
Texas122,8570.84×
New York121,5841.28×
Florida84,3390.73×
Illinois58,4851.03×
Pennsylvania52,9340.92×
Virginia48,6761.17×
Massachusetts46,3381.38×
Georgia46,1170.88×
New Jersey45,7491.06×
North Carolina45,5450.89×
Ohio40,6350.77×
Michigan39,5110.89×
Washington39,1761.15×
Maryland28,2880.97×
Colorado28,1921.05×
Arizona27,0340.78×
Minnesota25,4991.05×
Wisconsin24,7970.97×
Indiana23,4700.75×
Oregon22,2451.14×
South Carolina21,4700.84×
Tennessee21,0980.62×
Missouri20,7540.76×
Alabama17,1630.72×
Connecticut15,5710.91×
Kentucky14,2990.67×
Louisiana13,0850.6×
Utah12,1400.8×
Nevada11,9290.72×
Oklahoma11,0420.58×
Iowa10,6530.76×
Washington, District of Columbia10,5122.05×
Kansas9,6920.72×
Arkansas9,5080.68×
Mississippi8,0270.57×
Idaho6,6300.78×
West Virginia6,6270.84×
Alaska6,6131.82×
Rhode Island6,5911.22×
Hawaii6,3330.87×
Nebraska6,2380.73×
New Mexico6,2050.73×
Maine6,1481.01×
Montana5,7651.22×
South Dakota5,6901.45×
North Dakota5,5401.58×
New Hampshire5,4600.81×
Wyoming5,3612.12×
Vermont5,1861.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Early adopter audience
BrandAffinityCategory
Google Maps7.83×Internet & Social Media
Capital One7.38×Business & Career
Indeed.com7.3×Business & Career
Enterprise Rent-A-Car8.26×Cars & Mobility
Flickr13.19×Internet & Social Media
Pantene32.73×Beauty & Wellness
IHOP6.82×Food & Beverages
Google News6.88×News
DeviantArt8.13×Internet & Social Media
CarGurus6.41×Cars & Mobility
Beetlejuice4.95×Movies & TV
AccuWeather6.49×Home & Garden
ICloud9.06×Technology & Electronics
Circle K6.69×Shopping
Apple Store7.45×Shopping
Zac Efron8.92×Movies & TV
Depop11.47×Fashion & Accessoires
Aaron Rodgers5.62×Sports
Khan Academy7.33×Business & Career
Bruce Willis6.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Early adopter audience
TraitClusterScore
Early Adopter MentalityPOWER3.13
Luxury OrientationPREMIUM1.6
Risk AppetiteTHRILL1.45
Convenience OrientationPREMIUM1.38
Sports ActivityPOWER1.36
Need for SecurityCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Early adopter
CountryShare
United States26.8%
Germany8.2%
Romania7.2%

See Early adopter audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Early adopter have in United States?

Early adopter has an estimated audience of 1,702,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Early adopter fans?

55.4% of Early adopter fans are female, 44.6% are male, with an average age of 37.8 years.

Which brands do Early adopter fans like most?

Early adopter fans show strongest brand affinity for Google Maps (7.83×), Capital One (7.38×), and Indeed.com (7.3×) over the country average.

Where do Early adopter fans live in United States?

Early adopter fans in United States are most concentrated in California (reach 246,141), Texas (reach 122,857), and New York (reach 121,584). These three regions account for the largest share of the active audience.

What other brands do Early adopter fans also like?

Beyond Early adopter itself, the audience over-indexes on Capital One (7.38×), Indeed.com (7.3×), Enterprise Rent-A-Car (8.26×), and Flickr (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Early adopter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.