Rascasse Audience Intelligence

Cesar Millan Audience in United States

A data profile of the people who buy, follow and care about Cesar Millan in United States — modelled from more than twelve digital signal sources. Cesar Millan has an estimated audience of 1,042,823 people in United States.

#5102among Person in United States#364in Pets & Animals

The average Cesar Millan fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Early adopter, Lindsey Graham, NBC, with strongest over-indexing on Early adopter (19.82× the country average).

Demographically, the Cesar Millan audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cesar Millan fan in United States is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Early adopter.

Category: Pets & Animals · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cesar Millan profile in United States.

Audience size
1M
in United States
Gender
65.7%♀
34.3% male
Age
42.1
average years
Country rank
#23028
Person in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cesar Millan fans

65.7% are female, 34.3% are male, average age 42.1.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Cesar Millan audience in United States
MetricValue
Female65.7%
Male34.3%
Average age42.1
Estimated audience size1,042,823
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Cesar Millan audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3917%
40-4925%
50+27%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Cesar Millan audience comes from United States.

Worldwide audience distribution share by country for Cesar Millan
CountryShare
United States30.5%
Mexico9.7%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cesar Millan audience in United States is strongest.

Fig. 05

Top regions by affinity

Cesar Millan fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.52×
02New Mexico~8K1.32×
03Oregon~20K1.28×
04Hawaii~6K1.27×
05Florida~100K1.25×
06Arizona~30K1.25×
07Idaho~7K1.22×
08Nevada~10K1.21×
09Washington~30K1.15×
10Texas~100K1.13×
11Colorado~20K1.11×
12New Hampshire~5K1.11×
13Maine~5K1.11×
14Wisconsin~20K1.10×
15Montana~4K1.09×
16Connecticut~10K1.03×
17Missouri~20K1.01×
18Kansas~9K1.00×
19Rhode Island~4K1.00×
20North Carolina~40K0.99×
21Oklahoma~10K0.99×
22Illinois~40K0.98×
23Utah~10K0.98×
24Alaska~2K0.98×
25New Jersey~30K0.96×
26Vermont~2K0.96×
27Ohio~40K0.95×
28Massachusetts~20K0.95×
29New York~60K0.94×
30Michigan~30K0.94×
31West Virginia~5K0.94×
32Pennsylvania~40K0.93×
33South Carolina~20K0.93×
34Arkansas~9K0.93×
35Iowa~9K0.93×
36Indiana~20K0.92×
37Minnesota~20K0.92×
38Nebraska~6K0.92×
39Virginia~30K0.90×
40Kentucky~10K0.90×
41Delaware~3K0.90×
42Maryland~20K0.89×
43Tennessee~20K0.88×
44South Dakota~2K0.88×
45Georgia~30K0.85×
46North Dakota~2K0.84×
47Louisiana~10K0.80×
48Alabama~10K0.76×
49Mississippi~7K0.73×
50Washington, District of Columbia~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Cesar Millan, United States
0.72×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cesar Millan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cesar Millan audience
#·InterestCategoryAffinity×
01Early adopterTechnology & Electronics19.82×
02Jerry LewisMovies & TV5.55×
03Dodo (Alice's Adventures in Wonderland)Literature3.53×
04Doberman PinscherPets & Animals2.98×
05Shelter DogsPets & Animals2.84×
06Veterinary physicianPets & Animals2.73×
07Pet sittingPets & Animals2.62×
08DachshundPets & Animals2.41×
09Lindsey GrahamPolitics & Society2.28×
10InsectPets & Animals2.22×
11Nancy MacePolitics & Society2.19×
12PetcoShopping2.18×
13LabCorpHealth2.14×
14Veterinary medicineBusiness & Career1.99×
15Melania TrumpPolitics & Society1.88×
16Dog breedPets & Animals1.76×
17NBCMovies & TV1.74×
18Mitch McConnellPolitics & Society1.74×
19RedditInternet & Social Media1.57×
20LivestockPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cesar Millan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cesar Millan audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.50×
Need for SecurityCONSERVATISM1.27×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cesar Millan audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Luxury OrientationPREMIUM0.81×
IndulgenceJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cesar Millan have in United States?

Cesar Millan has an estimated audience of 1,042,823 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cesar Millan fans?

65.7% of Cesar Millan fans are female, 34.3% are male, with an average age of 42.1 years.

03

Which brands do Cesar Millan fans like most?

Cesar Millan fans show strongest brand affinity for Early adopter (19.82×), Lindsey Graham (2.28×), and NBC (1.74×) over the country average.

04

Where do Cesar Millan fans live in United States?

Cesar Millan fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cesar Millan fans also like?

Beyond Cesar Millan itself, the audience over-indexes on Lindsey Graham (2.28×), NBC (1.74×), Mitch McConnell (1.74×), and Dodo (Alice's Adventures in Wonderland) (3.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cesar Millan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cesar Millan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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