Rascasse Audience Intelligence

Cesar Millan Audience in Germany

A data profile of the people who buy, follow and care about Cesar Millan in Germany — modelled from more than twelve digital signal sources. Cesar Millan has an estimated audience of 217,925 people in Germany.

#4803among Person in Germany#325in Pets & Animals

The average Cesar Millan fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pedigree Petfoods, Doberman Pinscher, Shelter Dogs, with strongest over-indexing on Pedigree Petfoods (30.46× the country average).

Demographically, the Cesar Millan audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cesar Millan fan in Germany is more female, around 42.9 years old, with strong Pet Ownership tendencies and a notable affinity for Pedigree Petfoods.

Category: Pets & Animals · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cesar Millan profile in Germany.

Audience size
218K
in Germany
Gender
78.9%♀
21.1% male
Age
42.9
average years
Country rank
#21519
Person in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cesar Millan fans

78.9% are female, 21.1% are male, average age 42.9.

Fig. 02

Gender split

78.9%
Female
21.1%
Male
Demographic split for Cesar Millan audience in Germany
MetricValue
Female78.9%
Male21.1%
Average age42.9
Estimated audience size217,925
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Cesar Millan audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4928%
50+24%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Cesar Millan audience comes from Germany.

Worldwide audience distribution share by country for Cesar Millan
CountryShare
United States30.5%
Mexico9.7%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cesar Millan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cesar Millan fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.22×
02Schleswig-Holstein~9K1.13×
03Hamburg~6K1.09×
04Rheinland-Pfalz~10K1.05×
05Nordrhein-Westfalen~50K1.03×
06Brandenburg~7K1.03×
07Saarland~3K1.02×
08Niedersachsen~20K1.01×
09Sachsen-Anhalt~6K1.00×
10Baden-Württemberg~30K0.98×
11Hessen~20K0.98×
12Bayern~40K0.96×
13Thüringen~6K0.94×
14Bremen~2K0.93×
15Sachsen~10K0.89×
16Mecklenburg-Vorpommern~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Cesar Millan, Germany
0.84×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cesar Millan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cesar Millan audience
#·InterestCategoryAffinity×
01Pedigree PetfoodsShopping30.46×
02Dog biscuitPets & Animals14.29×
03HundeurlaubPets & Animals8.39×
04Martin RütterPets & Animals7.88×
05Shelter DogsPets & Animals7.77×
06Ferien mit HundPets & Animals7.46×
07Doberman PinscherPets & Animals7.29×
08ZooplusPets & Animals7.22×
09Staffordshire Bull TerrierPets & Animals5.73×
10Alaskan MalamutePets & Animals5.38×
11Great DanePets & Animals5.03×
12FressnapfShopping4.76×
13Miniature SchnauzerPets & Animals4.61×
14VIER PFOTENPets & Animals4.53×
15Pet sittingPets & Animals4.34×
16American Pit Bull TerrierPets & Animals4.34×
17Boxer (dog)Pets & Animals4.18×
18PoodlePets & Animals4.09×
19Yorkshire TerrierPets & Animals3.96×
20Dog healthPets & Animals3.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cesar Millan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cesar Millan audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.79×
PatriotismCONSERVATISM1.59×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cesar Millan audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.65×
Luxury OrientationPREMIUM0.65×
Early Adopter MentalityPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cesar Millan have in Germany?

Cesar Millan has an estimated audience of 217,925 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cesar Millan fans?

78.9% of Cesar Millan fans are female, 21.1% are male, with an average age of 42.9 years.

03

Which brands do Cesar Millan fans like most?

Cesar Millan fans show strongest brand affinity for Pedigree Petfoods (30.46×), Doberman Pinscher (7.29×), and Shelter Dogs (7.77×) over the country average.

04

Where do Cesar Millan fans live in Germany?

Cesar Millan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cesar Millan fans also like?

Beyond Cesar Millan itself, the audience over-indexes on Doberman Pinscher (7.29×), Shelter Dogs (7.77×), Zooplus (7.22×), and Fressnapf (4.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Cesar Millan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cesar Millan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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