Cesar Millan Audience in Germany
Cesar Millan has an estimated audience of 230,916 people in Germany. 78.9% are female, 21.1% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Doberman Pinscher, Shelter Dogs, Pedigree Petfoods, Zooplus, Fressnapf.
The average Cesar Millan fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Doberman Pinscher, Shelter Dogs, Pedigree Petfoods, with strongest over-indexing on Doberman Pinscher (7.29× the country average). Demographically, the Cesar Millan audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Person · Subtype: TV personality
Demographics of Cesar Millan fans
| Metric | Value |
|---|---|
| Female | 78.9% |
| Male | 21.1% |
| Average age | 42.9 |
| Estimated audience size | 230,916 |
Audience persona
The typical Cesar Millan fan in Germany is more female, around 42.9 years old, with strong Pet Ownership tendencies and a notable affinity for Doberman Pinscher.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,090 | 1.05× |
| Bayern | 36,820 | 0.99× |
| Baden-Württemberg | 31,450 | 1× |
| Niedersachsen | 22,686 | 1.01× |
| Hessen | 17,570 | 1× |
| Berlin | 14,140 | 1.37× |
| Rheinland-Pfalz | 12,235 | 1.06× |
| Sachsen | 9,870 | 0.87× |
| Schleswig-Holstein | 9,601 | 1.16× |
| Brandenburg | 7,319 | 1.02× |
| Hamburg | 5,853 | 1.12× |
| Sachsen-Anhalt | 5,800 | 0.97× |
| Thüringen | 5,253 | 0.89× |
| Mecklenburg-Vorpommern | 3,298 | 0.75× |
| Saarland | 2,749 | 0.97× |
| Bremen | 1,519 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Doberman Pinscher | 7.29× | Pets & Animals |
| Shelter Dogs | 7.77× | Pets & Animals |
| Pedigree Petfoods | 30.46× | Shopping |
| Zooplus | 7.22× | Pets & Animals |
| Fressnapf | 4.76× | Shopping |
| Pet sitting | 4.34× | Pets & Animals |
| Natural World | 2.58× | Fashion & Accessoires |
| Poodle | 4.09× | Pets & Animals |
| Staffordshire Bull Terrier | 5.73× | Pets & Animals |
| Hundeurlaub | 8.39× | Pets & Animals |
| Ferien mit Hund | 7.46× | Pets & Animals |
| Yorkshire Terrier | 3.96× | Pets & Animals |
| Alaskan Malamute | 5.38× | Pets & Animals |
| Great Dane | 5.03× | Pets & Animals |
| Dog biscuit | 14.29× | Pets & Animals |
| Boxer (dog) | 4.18× | Pets & Animals |
| VIER PFOTEN | 4.53× | Pets & Animals |
| American Pit Bull Terrier | 4.34× | Pets & Animals |
| Miniature Schnauzer | 4.61× | Pets & Animals |
| Dog health | 3.12× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.91 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Creativity | OPEN | 1.11 |
| Extroversion | THRILL | 1.09 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.0% |
| Mexico | 8.3% |
| Germany | 6.6% |
See Cesar Millan audiences in other countries
More TV personality audiences in Germany
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- Simone Thomalla (4,040,012)
- Laura Wontorra (3,698,038)
Frequently asked questions
How many fans does Cesar Millan have in Germany?
Cesar Millan has an estimated audience of 230,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cesar Millan fans?
78.9% of Cesar Millan fans are female, 21.1% are male, with an average age of 42.9 years.
Which brands do Cesar Millan fans like most?
Cesar Millan fans show strongest brand affinity for Doberman Pinscher (7.29×), Shelter Dogs (7.77×), and Pedigree Petfoods (30.46×) over the country average.
Where do Cesar Millan fans live in Germany?
Cesar Millan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,090), Bayern (reach 36,820), and Baden-Württemberg (reach 31,450). These three regions account for the largest share of the active audience.
What other brands do Cesar Millan fans also like?
Beyond Cesar Millan itself, the audience over-indexes on Shelter Dogs (7.77×), Pedigree Petfoods (30.46×), Zooplus (7.22×), and Fressnapf (4.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cesar Millan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.