Hundeurlaub Audience in Germany
Hundeurlaub has an estimated audience of 1,300,173 people in Germany. 74.5% are female, 25.5% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Lake District, RTL Television, Obedience school, Dog breeding, Volkswagen.
The average Hundeurlaub fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Lake District, RTL Television, Obedience school, with strongest over-indexing on Lake District (102.24× the country average). Demographically, the Hundeurlaub audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Hundeurlaub fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 44.5 |
| Estimated audience size | 1,300,173 |
Audience persona
The typical Hundeurlaub fan in Germany is more female, around 44.5 years old, with strong Pet Ownership tendencies and a notable affinity for Lake District.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 384,148 | 1.35× |
| Niedersachsen | 157,780 | 1.25× |
| Baden-Württemberg | 118,443 | 0.67× |
| Bayern | 116,725 | 0.56× |
| Rheinland-Pfalz | 95,958 | 1.47× |
| Hessen | 95,327 | 0.96× |
| Schleswig-Holstein | 59,301 | 1.27× |
| Sachsen | 58,476 | 0.92× |
| Sachsen-Anhalt | 45,509 | 1.35× |
| Thüringen | 43,484 | 1.31× |
| Brandenburg | 38,195 | 0.95× |
| Berlin | 26,117 | 0.45× |
| Saarland | 24,529 | 1.54× |
| Mecklenburg-Vorpommern | 23,401 | 0.94× |
| Hamburg | 14,989 | 0.51× |
| Bremen | 5,589 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lake District | 102.24× | Travel & Leisure |
| RTL Television | 4.16× | Movies & TV |
| Obedience school | 3.3× | Pets & Animals |
| Dog breeding | 3.88× | Pets & Animals |
| Volkswagen | 2.35× | Cars & Mobility |
| Pet sitting | 3.07× | Pets & Animals |
| Toyota | 2.76× | Cars & Mobility |
| Shelter Dogs | 3.55× | Pets & Animals |
| Boxer (dog) | 2.88× | Pets & Animals |
| Dog agility | 3.58× | Pets & Animals |
| Australian Shepherd | 3× | Pets & Animals |
| Ozzy Osbourne | 3.94× | Music & Radio |
| David Bowie | 3.77× | Music & Radio |
| Politics | 1.51× | Politics & Society |
| Rottweiler | 2.52× | Pets & Animals |
| Doberman Pinscher | 2.74× | Pets & Animals |
| Waze | 5.26× | Internet & Social Media |
| Miniature Schnauzer | 2.98× | Pets & Animals |
| American Pit Bull Terrier | 2.78× | Pets & Animals |
| Volkswagen Polo | 4.35× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 6.37 |
| Sports Activity | POWER | 2.35 |
| Individualism | JOY | 2.15 |
| Sustainability | BALANCE | 1.88 |
| Career Orientation | POWER | 1.88 |
| Early Adopter Mentality | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.5% |
| Japan | 4.4% |
| Austria | 4.4% |
See Hundeurlaub audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hundeurlaub have in Germany?
Hundeurlaub has an estimated audience of 1,300,173 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Hundeurlaub fans?
74.5% of Hundeurlaub fans are female, 25.5% are male, with an average age of 44.5 years.
Which brands do Hundeurlaub fans like most?
Hundeurlaub fans show strongest brand affinity for Lake District (102.24×), RTL Television (4.16×), and Obedience school (3.3×) over the country average.
Where do Hundeurlaub fans live in Germany?
Hundeurlaub fans in Germany are most concentrated in Nordrhein-Westfalen (reach 384,148), Niedersachsen (reach 157,780), and Baden-Württemberg (reach 118,443). These three regions account for the largest share of the active audience.
What other brands do Hundeurlaub fans also like?
Beyond Hundeurlaub itself, the audience over-indexes on RTL Television (4.16×), Obedience school (3.3×), Dog breeding (3.88×), and Volkswagen (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hundeurlaub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.