Rascasse Audience Intelligence

Hundeurlaub Audience in Germany

A data profile of the people who buy, follow and care about Hundeurlaub in Germany — modelled from more than twelve digital signal sources. Hundeurlaub has an estimated audience of 1,300,173 people in Germany.

#2646among Topic in Germany#124in Pets & Animals

The average Hundeurlaub fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Lake District, RTL Television, Obedience school, with strongest over-indexing on Lake District (102.24× the country average).

Demographically, the Hundeurlaub audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hundeurlaub fan in Germany is more female, around 44.5 years old, with strong Pet Ownership tendencies and a notable affinity for Lake District.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hundeurlaub profile in Germany.

Audience size
1.3M
in Germany
Gender
74.5%♀
25.5% male
Age
44.5
average years
Country rank
#5106
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hundeurlaub fans

74.5% are female, 25.5% are male, average age 44.5.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Hundeurlaub audience in Germany
MetricValue
Female74.5%
Male25.5%
Average age44.5
Estimated audience size1,300,173
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Hundeurlaub audience in Germany
Age bracketShare%
16-1911%
20-2913%
30-3918%
40-4931%
50+29%
Fig. 04

Worldwide distribution

72.5%

of the worldwide Hundeurlaub audience comes from Germany.

Worldwide audience distribution share by country for Hundeurlaub
CountryShare
Germany72.5%
Japan4.4%
Austria4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hundeurlaub audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hundeurlaub fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.53×
02Rheinland-Pfalz~100K1.48×
03Sachsen-Anhalt~50K1.40×
04Thüringen~40K1.31×
05Nordrhein-Westfalen~400K1.27×
06Schleswig-Holstein~60K1.25×
07Niedersachsen~200K1.20×
08Mecklenburg-Vorpommern~20K0.99×
09Brandenburg~40K0.98×
10Hessen~90K0.94×
11Sachsen~60K0.91×
12Baden-Württemberg~100K0.68×
13Bremen~7K0.67×
14Bayern~100K0.56×
15Hamburg~20K0.55×
16Berlin~30K0.47×
Fig. 06

Affinity by region

Affinity by region — Hundeurlaub, Germany
0.47×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hundeurlaub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hundeurlaub audience
#·InterestCategoryAffinity×
01Lake DistrictTravel & Leisure102.24×
02WazeInternet & Social Media5.26×
03RTL TelevisionMovies & TV4.16×
04Ozzy OsbourneMusic & Radio3.94×
05Dog breedingPets & Animals3.88×
06David BowieMusic & Radio3.77×
07Dog agilityPets & Animals3.58×
08Shelter DogsPets & Animals3.55×
09Jürgen KloppSports3.52×
10Obedience schoolPets & Animals3.30×
11Pet sittingPets & Animals3.07×
12Australian ShepherdPets & Animals3.00×
13Miniature SchnauzerPets & Animals2.98×
14Boxer (dog)Pets & Animals2.88×
15American Pit Bull TerrierPets & Animals2.78×
16ToyotaCars & Mobility2.76×
17Doberman PinscherPets & Animals2.74×
18RottweilerPets & Animals2.52×
19VolkswagenCars & Mobility2.35×
20PoliticsPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hundeurlaub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hundeurlaub audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
Risk AppetiteTHRILL0.75×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hundeurlaub audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.42×
Family OrientationCONSERVATISM0.43×
Social Media UsageJOY0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hundeurlaub have in Germany?

Hundeurlaub has an estimated audience of 1,300,173 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Hundeurlaub fans?

74.5% of Hundeurlaub fans are female, 25.5% are male, with an average age of 44.5 years.

03

Which brands do Hundeurlaub fans like most?

Hundeurlaub fans show strongest brand affinity for Lake District (102.24×), RTL Television (4.16×), and Obedience school (3.3×) over the country average.

04

Where do Hundeurlaub fans live in Germany?

Hundeurlaub fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Niedersachsen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hundeurlaub fans also like?

Beyond Hundeurlaub itself, the audience over-indexes on RTL Television (4.16×), Obedience school (3.3×), Dog breeding (3.88×), and Volkswagen (2.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Hundeurlaub audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hundeurlaub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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