Hair gel Audience in United States

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Hair gel has an estimated audience of 1,542,997 people in United States. 73.6% are female, 26.4% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Hair tutorials, Hairbrush, Hair iron, fashionistas, Hair conditioner.

The average Hair gel fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair tutorials, Hairbrush, Hair iron, with strongest over-indexing on Hair tutorials (14.8× the country average). Demographically, the Hair gel audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Hair gel fans

Demographic split for Hair gel audience in United States
MetricValue
Female73.6%
Male26.4%
Average age33.4
Estimated audience size1,542,997

Audience persona

The typical Hair gel fan in United States is more female, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Hair tutorials.

Top regions in United States

Top regions ranked by reach for Hair gel in United States
RegionReachAffinity
California204,6831.21×
Texas157,1061.18×
Florida114,6181.1×
New York104,9821.22×
Georgia60,5681.27×
Illinois57,0691.11×
Pennsylvania55,1491.06×
North Carolina53,4871.15×
Ohio47,6341×
New Jersey44,3371.13×
Virginia42,7631.14×
Michigan42,3521.05×
Maryland35,0031.32×
Washington33,2951.08×
Massachusetts32,9531.08×
Tennessee32,2181.04×
Indiana30,9701.1×
Arizona30,2960.96×
Louisiana27,4631.38×
Alabama27,0011.25×
Missouri26,2861.06×
South Carolina26,2451.13×
Minnesota23,3231.05×
Wisconsin21,3330.92×
Kentucky20,9081.08×
Colorado20,2230.83×
Oklahoma18,3371.07×
Mississippi17,9531.41×
Connecticut17,2041.11×
Oregon16,1950.92×
Nevada15,6401.05×
Kansas12,7581.05×
Arkansas12,2910.97×
Iowa12,0180.95×
Utah11,3440.82×
Nebraska8,4011.09×
Hawaii7,8731.19×
New Mexico6,3530.82×
West Virginia6,0560.84×
Idaho6,0340.78×
Washington, District of Columbia4,5910.99×
Delaware4,3151.01×
Rhode Island4,2270.86×
New Hampshire4,0270.66×
Maine3,5480.64×
South Dakota2,9190.82×
Montana2,5420.59×
North Dakota2,5320.8×
Alaska2,2800.69×
Vermont1,2890.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair gel audience
BrandAffinityCategory
Hair tutorials14.8×Beauty & Wellness
Hairbrush7.09×Beauty & Wellness
Hair iron6.36×Beauty & Wellness
fashionistas23.76×Fashion & Accessoires
Hair conditioner5.83×Beauty & Wellness
Rhianna (singer)8.1×Music & Radio
Hair dryer6.34×Beauty & Wellness
Braid4.69×Home & Garden
Human hair growth4.85×Health
Hair Extensions4.58×Beauty & Wellness
Hair follicle4.24×Beauty & Wellness
TikTok2.1×Internet & Social Media
Beauty1.75×Beauty & Wellness
Hair products2.28×Beauty & Wellness
Curly Hair4.04×Beauty & Wellness
Hairstyle2.78×Beauty & Wellness
Shoes1.97×Fashion & Accessoires
Hair straightening4.08×Beauty & Wellness
Beverages1.64×Food & Beverages
Euphoria1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair gel audience
TraitClusterScore
Luxury OrientationPREMIUM1.55
IndulgenceJOY1.41
Price SensitivityPREMIUM1.35
Pet OwnershipJOY1.2
SustainabilityBALANCE1.18
MindfulnessBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Hair gel
CountryShare
Japan15.6%
United States14.0%
Taiwan3.9%

See Hair gel audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Hair gel have in United States?

Hair gel has an estimated audience of 1,542,997 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair gel fans?

73.6% of Hair gel fans are female, 26.4% are male, with an average age of 33.4 years.

Which brands do Hair gel fans like most?

Hair gel fans show strongest brand affinity for Hair tutorials (14.8×), Hairbrush (7.09×), and Hair iron (6.36×) over the country average.

Where do Hair gel fans live in United States?

Hair gel fans in United States are most concentrated in California (reach 204,683), Texas (reach 157,106), and Florida (reach 114,618). These three regions account for the largest share of the active audience.

What other brands do Hair gel fans also like?

Beyond Hair gel itself, the audience over-indexes on Hairbrush (7.09×), Hair iron (6.36×), fashionistas (23.76×), and Hair conditioner (5.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair gel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.