Rascasse Audience Intelligence

Hair gel Audience in United States

Name: Hair gel — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Hair gel in United States — modelled from more than twelve digital signal sources. Hair gel has an estimated audience of 1,542,997 people in United States.

#30among Hair in United States #7175among Topic in United States #257in Beauty & Wellness

The average Hair gel fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair tutorials, Hairbrush, Hair iron, with strongest over-indexing on Hair tutorials (14.8× the country average).

Demographically, the Hair gel audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair gel fan in United States is more female, around 33.4 years old, with strong Mindfulness tendencies and a notable affinity for Hair tutorials.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair gel profile in United States.

Audience size

1.5M

in United States

Gender

73.6%♀

26.4% male

Age

33.4

average years

Country rank

#17371

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Hair gel fans

73.6% are female, 26.4% are male, average age 33.4.

Fig. 02

Gender split

73.6%

Female

26.4%

Male

Demographic split for Hair gel audience in United States
Metric	Value
Female	73.6%
Male	26.4%
Average age	33.4
Estimated audience size	1,542,997

Fig. 03

Age distribution

Age distribution of the Hair gel audience in United States
Age bracket	Share	%
16-19		36%
20-29		21%
30-39		17%
40-49		15%
50+		11%

Fig. 04

Worldwide distribution

14.0%

of the worldwide Hair gel audience comes from United States.

Worldwide audience distribution share by country for Hair gel
Country	Share
Japan	15.6%
United States	14.0%
Taiwan	3.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair gel audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair gel fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~20K	1.38×
02	Louisiana	~30K	1.37×
03	Georgia	~60K	1.30×
04	Maryland	~30K	1.26×
05	Texas	~200K	1.20×
06	Alabama	~30K	1.20×
07	California	~200K	1.15×
08	Hawaii	~8K	1.14×
09	North Carolina	~50K	1.13×
10	South Carolina	~30K	1.13×
11	Nebraska	~9K	1.12×
12	New York	~100K	1.11×
13	Indiana	~30K	1.11×
14	Connecticut	~20K	1.11×
15	Florida	~100K	1.09×
16	Virginia	~40K	1.08×
17	Kentucky	~20K	1.08×
18	Massachusetts	~30K	1.07×
19	New Jersey	~40K	1.06×
20	Oklahoma	~20K	1.05×
21	Arkansas	~10K	1.05×
22	Kansas	~10K	1.05×
23	Minnesota	~20K	1.04×
24	Delaware	~4K	1.04×
25	Illinois	~50K	1.03×
26	Nevada	~20K	1.03×
27	Tennessee	~30K	1.02×
28	Missouri	~30K	1.02×
29	Pennsylvania	~50K	1.01×
30	Michigan	~40K	1.00×
31	Washington, District of Columbia	~5K	1.00×
32	Ohio	~50K	0.99×
33	Washington	~30K	0.99×
34	Iowa	~10K	0.98×
35	Arizona	~30K	0.97×
36	Rhode Island	~5K	0.95×
37	South Dakota	~3K	0.94×
38	North Dakota	~3K	0.94×
39	Alaska	~3K	0.93×
40	Wisconsin	~20K	0.91×
41	New Mexico	~7K	0.91×
42	West Virginia	~6K	0.90×
43	Oregon	~20K	0.87×
44	Utah	~10K	0.83×
45	Colorado	~20K	0.82×
46	Idaho	~6K	0.81×
47	Maine	~4K	0.80×
48	Vermont	~2K	0.80×
49	Montana	~3K	0.79×
50	New Hampshire	~5K	0.78×

Affinity by region — Hair gel, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair gel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair gel audience
#	Interest	Category	×
01	fashionistas	Fashion & Accessoires	23.76×
02	Hair tutorials	Beauty & Wellness	14.80×
03	Herbal	Food & Beverages	10.43×
04	Rhianna (singer)	Music & Radio	8.10×
05	Hairbrush	Beauty & Wellness	7.09×
06	Hair iron	Beauty & Wellness	6.36×
07	Hair dryer	Beauty & Wellness	6.34×
08	Hair conditioner	Beauty & Wellness	5.83×
09	Human hair growth	Health	4.85×
10	Braid	Home & Garden	4.69×
11	Hair Extensions	Beauty & Wellness	4.58×
12	Hair follicle	Beauty & Wellness	4.24×
13	Hair straightening	Beauty & Wellness	4.08×
14	Curly Hair	Beauty & Wellness	4.04×
15	Hairstyle	Beauty & Wellness	2.78×
16	Hair products	Beauty & Wellness	2.28×
17	TikTok	Internet & Social Media	2.10×
18	Shoes	Fashion & Accessoires	1.97×
19	Beauty	Beauty & Wellness	1.75×
20	Beverages	Food & Beverages	1.64×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair gel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Hair gel audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	1.43×
Individualism	JOY	1.41×
Creativity	OPEN	1.24×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Hair gel audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.58×
Risk Appetite	THRILL	0.81×
Sustainability	BALANCE	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Hair gel have in United States?

Hair gel has an estimated audience of 1,542,997 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair gel fans?

73.6% of Hair gel fans are female, 26.4% are male, with an average age of 33.4 years.

Which brands do Hair gel fans like most?

Hair gel fans show strongest brand affinity for Hair tutorials (14.8×), Hairbrush (7.09×), and Hair iron (6.36×) over the country average.

Where do Hair gel fans live in United States?

Hair gel fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Hair gel fans also like?

Beyond Hair gel itself, the audience over-indexes on Hairbrush (7.09×), Hair iron (6.36×), fashionistas (23.76×), and Hair conditioner (5.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

Hair products (85,086,184)
Hair care (39,609,520)
Hair follicle (29,107,806)
Shampoo (27,107,283)
Hair coloring (25,872,361)

See Hair gel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair gel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →