fashionistas Audience in United States

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fashionistas has an estimated audience of 1,395,861 people in United States. 71.9% are female, 28.1% are male, average age 28.9. Top regions: California, Florida, New York. Top brand affinities: Historic site, Laneige, La Opinión, Product design, Fairy godmother.

The average fashionistas fan in United States is 28.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Historic site, Laneige, La Opinión, with strongest over-indexing on Historic site (15.73× the country average). Demographically, the fashionistas audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of fashionistas fans

Demographic split for fashionistas audience in United States
MetricValue
Female71.9%
Male28.1%
Average age28.9
Estimated audience size1,395,861

Audience persona

The typical fashionistas fan in United States is more female, around 28.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for fashionistas in United States
RegionReachAffinity
California247,1281.61×
Florida149,4291.58×
New York141,7201.82×
Texas115,2710.96×
New Jersey82,2232.32×
Georgia53,8191.25×
Pennsylvania52,3261.11×
Illinois50,5521.09×
North Carolina44,8701.07×
Ohio39,4740.92×
Virginia37,3451.1×
Michigan36,8251.01×
Massachusetts30,4341.11×
Maryland29,9511.25×
Arizona29,8291.05×
Washington27,6570.99×
Tennessee26,5120.95×
Indiana22,9660.9×
Missouri21,0300.93×
Colorado20,2440.92×
Connecticut19,0901.36×
Louisiana19,0631.06×
Alabama18,8110.96×
South Carolina18,8020.9×
Minnesota17,6440.88×
Wisconsin16,5530.79×
Kentucky15,0260.86×
Oregon14,7440.92×
Oklahoma13,8430.89×
Nevada13,2320.98×
Mississippi12,1851.06×
Kansas9,9160.9×
Iowa9,4990.83×
Utah9,4920.76×
Arkansas9,3670.81×
Nebraska6,2430.89×
Hawaii5,8020.97×
New Mexico5,2010.74×
Washington, District of Columbia5,1751.23×
West Virginia5,0290.77×
Idaho4,8230.69×
New Hampshire4,7820.87×
Maine4,7680.95×
Rhode Island4,1560.94×
Delaware3,7210.97×
Montana2,6920.7×
Alaska2,5100.84×
South Dakota2,0760.64×
North Dakota1,9410.68×
Vermont1,8170.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for fashionistas audience
BrandAffinityCategory
Historic site15.73×Arts & Culture
Laneige20×Beauty & Wellness
La Opinión20×News
Product design4.59×Business & Career
Fairy godmother16.17×Literature
Mothercare6.82×Kids & Family
Vocal harmony9.37×Music & Radio
Software widget30.77×Technology & Electronics
Mathcore12.47×Music & Radio
Harlow16.31×Travel & Leisure
Goop7.42×Internet & Social Media
Hardik Pandya18.95×Sports
Voltron: Legendary Defender19.57×Movies & TV
Home equity2.31×Home & Garden
Governor of Michigan8.6×Politics & Society
Elsword18.09×Games
Grinch4.3×Movies & TV
Isometric exercise9.23×Sports
UK garage5.73×Music & Radio
Nationality2.2×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by fashionistas audience
TraitClusterScore
Luxury OrientationPREMIUM3.82
Pet OwnershipJOY1.67
Design AffinityPREMIUM1.65
IndulgenceJOY1.48
LGBTQ+ IdentityOPEN1.32
Quality AwarenessPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for fashionistas
CountryShare
United States19.7%
Germany17.1%
Japan10.1%

See fashionistas audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does fashionistas have in United States?

fashionistas has an estimated audience of 1,395,861 people in United States, concentrated in California and Florida.

What is the gender split and age of fashionistas fans?

71.9% of fashionistas fans are female, 28.1% are male, with an average age of 28.9 years.

Which brands do fashionistas fans like most?

fashionistas fans show strongest brand affinity for Historic site (15.73×), Laneige (20×), and La Opinión (20×) over the country average.

Where do fashionistas fans live in United States?

fashionistas fans in United States are most concentrated in California (reach 247,128), Florida (reach 149,429), and New York (reach 141,720). These three regions account for the largest share of the active audience.

What other brands do fashionistas fans also like?

Beyond fashionistas itself, the audience over-indexes on Laneige (20×), La Opinión (20×), Product design (4.59×), and Fairy godmother (16.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for fashionistas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.