fashionistas Audience in United States

fashionistas has an estimated audience of 1,395,861 people in United States. 71.9% are female, 28.1% are male, average age 28.9. Top regions: California, Florida, New York. Top brand affinities: Indeed.com, Google News, Google Maps, PSV Eindhoven, Apple Store.

The average fashionistas fan in United States is 28.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Indeed.com, Google News, Google Maps, with strongest over-indexing on Indeed.com (9.59× the country average). Demographically, the fashionistas audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of fashionistas fans

Demographic split for fashionistas audience in United States
MetricValue
Female71.9%
Male28.1%
Average age28.9
Estimated audience size1,395,861

Audience persona

The typical fashionistas fan in United States is more female, around 28.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for fashionistas in United States
RegionReachAffinity
California247,1281.61×
Florida149,4291.58×
New York141,7201.82×
Texas115,2710.96×
New Jersey82,2232.32×
Georgia53,8191.25×
Pennsylvania52,3261.11×
Illinois50,5521.09×
North Carolina44,8701.07×
Ohio39,4740.92×
Virginia37,3451.1×
Michigan36,8251.01×
Massachusetts30,4341.11×
Maryland29,9511.25×
Arizona29,8291.05×
Washington27,6570.99×
Tennessee26,5120.95×
Indiana22,9660.9×
Missouri21,0300.93×
Colorado20,2440.92×
Connecticut19,0901.36×
Louisiana19,0631.06×
Alabama18,8110.96×
South Carolina18,8020.9×
Minnesota17,6440.88×
Wisconsin16,5530.79×
Kentucky15,0260.86×
Oregon14,7440.92×
Oklahoma13,8430.89×
Nevada13,2320.98×
Mississippi12,1851.06×
Kansas9,9160.9×
Iowa9,4990.83×
Utah9,4920.76×
Arkansas9,3670.81×
Nebraska6,2430.89×
Hawaii5,8020.97×
New Mexico5,2010.74×
Washington, District of Columbia5,1751.23×
West Virginia5,0290.77×
Idaho4,8230.69×
New Hampshire4,7820.87×
Maine4,7680.95×
Rhode Island4,1560.94×
Delaware3,7210.97×
Montana2,6920.7×
Alaska2,5100.84×
South Dakota2,0760.64×
North Dakota1,9410.68×
Vermont1,8170.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for fashionistas audience
BrandAffinityCategory
Indeed.com9.59×Business & Career
Google News12.52×News
Google Maps7.89×Internet & Social Media
PSV Eindhoven64.42×Sports
Apple Store13.66×Shopping
Days Inn43.68×Travel & Leisure
Depop21.22×Fashion & Accessoires
Mauritius41.89×Travel & Leisure
DuckDuckGo14.16×Internet & Social Media
Melissa McCarthy19.61×Movies & TV
Veja Sneakers31.24×Fashion & Accessoires
Enterprise Rent-A-Car8.59×Cars & Mobility
Back to the Future19.57×Movies & TV
Cotton On21.23×Fashion & Accessoires
Anna Kendrick17.36×Movies & TV
Zac Efron11.9×Movies & TV
Subway Surfers21.73×Games
Jollibee13.04×Food & Beverages
Feyenoord51.79×Sports
StubHub10.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by fashionistas audience
TraitClusterScore
Luxury OrientationPREMIUM3.82
Pet OwnershipJOY1.67
Design AffinityPREMIUM1.65
IndulgenceJOY1.48
LGBTQ+ IdentityOPEN1.32
Quality AwarenessPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for fashionistas
CountryShare
United States19.7%
Germany17.1%
Japan10.1%

See fashionistas audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does fashionistas have in United States?

fashionistas has an estimated audience of 1,395,861 people in United States, concentrated in California and Florida.

What is the gender split and age of fashionistas fans?

71.9% of fashionistas fans are female, 28.1% are male, with an average age of 28.9 years.

Which brands do fashionistas fans like most?

fashionistas fans show strongest brand affinity for Indeed.com (9.59×), Google News (12.52×), and Google Maps (7.89×) over the country average.

Where do fashionistas fans live in United States?

fashionistas fans in United States are most concentrated in California (reach 247,128), Florida (reach 149,429), and New York (reach 141,720). These three regions account for the largest share of the active audience.

What other brands do fashionistas fans also like?

Beyond fashionistas itself, the audience over-indexes on Google News (12.52×), Google Maps (7.89×), PSV Eindhoven (64.42×), and Apple Store (13.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for fashionistas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.