Rascasse Audience Intelligence

fashionistas Audience in United States

A data profile of the people who buy, follow and care about fashionistas in United States — modelled from more than twelve digital signal sources. fashionistas has an estimated audience of 1,395,861 people in United States.

#7544among Topic in United States#808in Fashion & Accessoires

The average fashionistas fan in United States is 28.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Bath and Bodyworks, Napoleon Dynamite, W9 (TV channel), with strongest over-indexing on Bath and Bodyworks (9.83× the country average).

Demographically, the fashionistas audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical fashionistas fan in United States is more female, around 28.9 years old, with strong Indulgence tendencies and a notable affinity for Bath and Bodyworks.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the fashionistas profile in United States.

Audience size
1.4M
in United States
Gender
71.9%♀
28.1% male
Age
28.9
average years
Country rank
#18724
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of fashionistas fans

71.9% are female, 28.1% are male, average age 28.9.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for fashionistas audience in United States
MetricValue
Female71.9%
Male28.1%
Average age28.9
Estimated audience size1,395,861
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the fashionistas audience in United States
Age bracketShare%
16-1952%
20-2919%
30-3913%
40-4911%
50+6%
Fig. 04

Worldwide distribution

19.7%

of the worldwide fashionistas audience comes from United States.

Worldwide audience distribution share by country for fashionistas
CountryShare
United States19.7%
Germany17.1%
Japan10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the fashionistas audience in United States is strongest.

Fig. 05

Top regions by affinity

fashionistas fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.74×
02New York~100K1.65×
03Florida~100K1.51×
04New Jersey~50K1.31×
05Alaska~4K1.23×
06Maryland~30K1.22×
07Connecticut~20K1.16×
08Georgia~50K1.12×
09Pennsylvania~50K1.08×
10Washington, District of Columbia~4K1.07×
11Mississippi~10K1.06×
12Alabama~20K1.05×
13Virginia~40K1.04×
14Louisiana~20K1.04×
15Delaware~4K1.03×
16North Carolina~40K1.02×
17Texas~100K1.00×
18Missouri~20K1.00×
19South Carolina~20K1.00×
20Hawaii~6K1.00×
21Illinois~50K0.99×
22Massachusetts~30K0.99×
23Nevada~10K0.99×
24Michigan~40K0.97×
25Arizona~30K0.97×
26Arkansas~10K0.97×
27South Dakota~3K0.97×
28North Dakota~3K0.97×
29Indiana~20K0.96×
30Maine~5K0.96×
31Vermont~2K0.96×
32Washington~30K0.95×
33Oregon~20K0.95×
34Rhode Island~4K0.95×
35Kentucky~20K0.94×
36Idaho~7K0.94×
37West Virginia~6K0.94×
38Oklahoma~10K0.93×
39Kansas~10K0.93×
40New Hampshire~5K0.93×
41Montana~4K0.93×
42Ohio~40K0.91×
43Minnesota~20K0.91×
44Iowa~10K0.91×
45New Mexico~6K0.91×
46Tennessee~30K0.90×
47Nebraska~6K0.90×
48Utah~10K0.89×
49Colorado~20K0.88×
50Wisconsin~20K0.87×
Fig. 06

Affinity by region

Affinity by region — fashionistas, United States
0.87×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the fashionistas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for fashionistas audience
#·InterestCategoryAffinity×
01W9 (TV channel)Movies & TV40.72×
02Ranveer SinghMovies & TV28.16×
03Hair gelBeauty & Wellness23.76×
04Napoleon DynamiteMovies & TV20.00×
05GumtreeHome & Garden20.00×
06GuerlainBeauty & Wellness17.96×
07BB creamBeauty & Wellness9.87×
08Bath and BodyworksShopping9.83×
09Media Take OutInternet & Social Media8.09×
10Nebraska Cornhuskers footballSports7.87×
11HairbrushBeauty & Wellness7.77×
12Anthony JoshuaSports6.66×
13Hair dryerBeauty & Wellness6.46×
14Hair straighteningBeauty & Wellness4.72×
15Child developmentBusiness & Career4.71×
16Unique GiftsShopping4.37×
17QVCMovies & TV3.69×
18Hair coloringBeauty & Wellness3.47×
19Discount storesShopping2.73×
20Macy'sShopping1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the fashionistas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by fashionistas audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.05×
Pet OwnershipJOY1.97×
Luxury OrientationPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by fashionistas audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Early Adopter MentalityPOWER0.80×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does fashionistas have in United States?

fashionistas has an estimated audience of 1,395,861 people in United States, concentrated in California and Florida.

02

What is the gender split and age of fashionistas fans?

71.9% of fashionistas fans are female, 28.1% are male, with an average age of 28.9 years.

03

Which brands do fashionistas fans like most?

fashionistas fans show strongest brand affinity for Bath and Bodyworks (9.83×), Napoleon Dynamite (20×), and W9 (TV channel) (40.72×) over the country average.

04

Where do fashionistas fans live in United States?

fashionistas fans in United States are most concentrated in California (reach ~300K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do fashionistas fans also like?

Beyond fashionistas itself, the audience over-indexes on Napoleon Dynamite (20×), W9 (TV channel) (40.72×), Hairbrush (7.77×), and Ranveer Singh (28.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See fashionistas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for fashionistas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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