Rascasse Audience Intelligence

fashionistas Audience in Germany

A data profile of the people who buy, follow and care about fashionistas in Germany — modelled from more than twelve digital signal sources. fashionistas has an estimated audience of 1,206,099 people in Germany.

#2775among Topic in Germany#292in Fashion & Accessoires

The average fashionistas fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dorothy Perkins, Charlie Puth, Celebrity Fashion, with strongest over-indexing on Dorothy Perkins (128.63× the country average).

Demographically, the fashionistas audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical fashionistas fan in Germany is more female, around 33.8 years old, with strong Individualism tendencies and a notable affinity for Dorothy Perkins.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the fashionistas profile in Germany.

Audience size
1.2M
in Germany
Gender
58.8%♀
41.2% male
Age
33.8
average years
Country rank
#5473
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of fashionistas fans

58.8% are female, 41.2% are male, average age 33.8.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for fashionistas audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age33.8
Estimated audience size1,206,099
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the fashionistas audience in Germany
Age bracketShare%
16-1937%
20-2917%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

17.1%

of the worldwide fashionistas audience comes from Germany.

Worldwide audience distribution share by country for fashionistas
CountryShare
United States19.7%
Germany17.1%
Japan10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the fashionistas audience in Germany is strongest.

Fig. 05

Top regions by affinity

fashionistas fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.11×
02Hamburg~30K1.10×
03Sachsen-Anhalt~30K1.09×
04Brandenburg~40K1.05×
05Thüringen~30K1.04×
06Hessen~90K1.02×
07Schleswig-Holstein~40K1.01×
08Nordrhein-Westfalen~300K1.00×
09Berlin~50K1.00×
10Mecklenburg-Vorpommern~20K0.98×
11Niedersachsen~100K0.97×
12Rheinland-Pfalz~60K0.97×
13Saarland~10K0.96×
14Sachsen~60K0.95×
15Bayern~200K0.93×
16Baden-Württemberg~100K0.87×
Fig. 06

Affinity by region

Affinity by region — fashionistas, Germany
0.87×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the fashionistas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for fashionistas audience
#·InterestCategoryAffinity×
01Dorothy PerkinsFashion & Accessoires128.63×
02Charlie PuthMusic & Radio100.83×
03Celebrity FashionFashion & Accessoires73.15×
04Amanda SeyfriedMovies & TV21.05×
05JumpsuitFashion & Accessoires16.62×
06Whirlpool CorporationHome & Garden13.83×
07Natalie PortmanMovies & TV13.68×
08Pitbull (rapper)Music & Radio12.66×
09Jennifer LawrenceMovies & TV9.25×
10TrabzonsporSports8.66×
11David BowieMusic & Radio8.04×
12DirecTVMovies & TV7.49×
13Margot RobbieMovies & TV7.47×
14High-intensity interval trainingSports7.46×
15Süper LigSports7.45×
16Scarlett JohanssonMovies & TV7.32×
17Day spaBeauty & Wellness6.56×
18BirkenstockFashion & Accessoires5.90×
19Artificial nailsBeauty & Wellness5.47×
20Google MapsInternet & Social Media4.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the fashionistas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by fashionistas audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.82×
Early Adopter MentalityPOWER1.74×
ExtroversionTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by fashionistas audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.52×
Healthy LifestyleBALANCE0.63×
Need for SecurityCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does fashionistas have in Germany?

fashionistas has an estimated audience of 1,206,099 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of fashionistas fans?

58.8% of fashionistas fans are female, 41.2% are male, with an average age of 33.8 years.

03

Which brands do fashionistas fans like most?

fashionistas fans show strongest brand affinity for Dorothy Perkins (128.63×), Charlie Puth (100.83×), and Celebrity Fashion (73.15×) over the country average.

04

Where do fashionistas fans live in Germany?

fashionistas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do fashionistas fans also like?

Beyond fashionistas itself, the audience over-indexes on Charlie Puth (100.83×), Celebrity Fashion (73.15×), Amanda Seyfried (21.05×), and Natalie Portman (13.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See fashionistas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for fashionistas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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