fashionistas Audience in Germany
fashionistas has an estimated audience of 1,206,099 people in Germany. 58.8% are female, 41.2% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Hawesko, Home Office, Progressive rock, Stradivarius.
The average fashionistas fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Hawesko, Home Office, with strongest over-indexing on Gil Ofarim (3.16× the country average). Demographically, the fashionistas audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of fashionistas fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 33.8 |
| Estimated audience size | 1,206,099 |
Audience persona
The typical fashionistas fan in Germany is more female, around 33.8 years old, with strong Individualism tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 293,452 | 1.11× |
| Bayern | 205,575 | 1.06× |
| Baden-Württemberg | 156,220 | 0.95× |
| Niedersachsen | 122,664 | 1.05× |
| Hessen | 108,604 | 1.18× |
| Berlin | 66,237 | 1.23× |
| Rheinland-Pfalz | 59,975 | 0.99× |
| Sachsen | 52,382 | 0.89× |
| Schleswig-Holstein | 44,056 | 1.02× |
| Hamburg | 35,700 | 1.31× |
| Brandenburg | 34,818 | 0.93× |
| Sachsen-Anhalt | 29,114 | 0.93× |
| Thüringen | 26,351 | 0.86× |
| Mecklenburg-Vorpommern | 18,998 | 0.83× |
| Saarland | 12,317 | 0.83× |
| Bremen | 8,662 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.16× | Music & Radio |
| Hawesko | 6.98× | Food & Beverages |
| Home Office | 1.94× | Business & Career |
| Progressive rock | 2.05× | Music & Radio |
| Stradivarius | 1.82× | Shopping |
| Handmade Gifts | 2.25× | Kids & Family |
| Mothercare | 2.03× | Kids & Family |
| Product design | 1.66× | Business & Career |
| Liberace | 5.46× | Music & Radio |
| Google Photos | 2.53× | Technology & Electronics |
| Commercial mortgage | 1.75× | Business & Career |
| The Hunt (2012 film) | 3.8× | Movies & TV |
| Nurse education | 2.09× | Kids & Family |
| Emil Nolde | 4.33× | Arts & Culture |
| The Name of the Rose | 5.83× | Literature |
| Fantasy Earth: Zero | 4.83× | Games |
| RER C | 34.19× | Cars & Mobility |
| Bank account | 1.86× | Business & Career |
| Building insulation | 2.52× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.85 |
| Luxury Orientation | PREMIUM | 1.5 |
| Creativity | OPEN | 1.44 |
| Urban Lifestyle | OPEN | 1.44 |
| Extroversion | THRILL | 1.42 |
| Travelling | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Germany | 17.1% |
| Japan | 10.1% |
See fashionistas audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does fashionistas have in Germany?
fashionistas has an estimated audience of 1,206,099 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of fashionistas fans?
58.8% of fashionistas fans are female, 41.2% are male, with an average age of 33.8 years.
Which brands do fashionistas fans like most?
fashionistas fans show strongest brand affinity for Gil Ofarim (3.16×), Hawesko (6.98×), and Home Office (1.94×) over the country average.
Where do fashionistas fans live in Germany?
fashionistas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 293,452), Bayern (reach 205,575), and Baden-Württemberg (reach 156,220). These three regions account for the largest share of the active audience.
What other brands do fashionistas fans also like?
Beyond fashionistas itself, the audience over-indexes on Hawesko (6.98×), Home Office (1.94×), Progressive rock (2.05×), and Stradivarius (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for fashionistas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.