Jumpsuit Audience in Germany
Jumpsuit has an estimated audience of 685,474 people in Germany. 82.1% are female, 17.9% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: fashionistas, Food, Arts and music, Ernsting's family, Shopping.
The average Jumpsuit fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include fashionistas, Food, Arts and music, with strongest over-indexing on fashionistas (16.62× the country average). Demographically, the Jumpsuit audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Jumpsuit fans
| Metric | Value |
|---|---|
| Female | 82.1% |
| Male | 17.9% |
| Average age | 36.3 |
| Estimated audience size | 685,474 |
Audience persona
The typical Jumpsuit fan in Germany is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for fashionistas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,189 | 1.35× |
| Bayern | 120,497 | 1.09× |
| Baden-Württemberg | 99,758 | 1.07× |
| Niedersachsen | 94,589 | 1.42× |
| Hessen | 52,252 | 1× |
| Rheinland-Pfalz | 34,667 | 1.01× |
| Sachsen | 33,169 | 0.99× |
| Berlin | 28,541 | 0.93× |
| Schleswig-Holstein | 24,699 | 1× |
| Brandenburg | 20,032 | 0.94× |
| Thüringen | 17,665 | 1.01× |
| Sachsen-Anhalt | 15,649 | 0.88× |
| Hamburg | 15,302 | 0.99× |
| Mecklenburg-Vorpommern | 10,922 | 0.83× |
| Bremen | 5,145 | 0.88× |
| Saarland | 5,040 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| fashionistas | 16.62× | Fashion & Accessoires |
| Food | 1.82× | Food & Beverages |
| Arts and music | 1.63× | Arts & Culture |
| Ernsting's family | 3.62× | Shopping |
| Shopping | 1.54× | Shopping |
| Baby food | 3.22× | Kids & Family |
| Online shopping | 1.59× | Shopping |
| Design | 1.57× | Home & Garden |
| C&A | 2.8× | Shopping |
| H&M | 2.07× | Shopping |
| Beauty | 1.57× | Beauty & Wellness |
| County Leitrim | 21.28× | Travel & Leisure |
| Infant bodysuit | 4.04× | Kids & Family |
| Gala | 2.05× | News |
| Bonprix | 2.64× | Shopping |
| Barbie | 2.17× | Movies & TV |
| Street One | 3.37× | Fashion & Accessoires |
| Ex on the Beach | 16.32× | Movies & TV |
| Skirt | 2.78× | Fashion & Accessoires |
| Children's clothing | 2.67× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.52 |
| Creativity | OPEN | 1.47 |
| Sports Activity | POWER | 1.45 |
| Luxury Orientation | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.28 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 7.6% |
| Australia | 3.1% |
See Jumpsuit audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Jumpsuit have in Germany?
Jumpsuit has an estimated audience of 685,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jumpsuit fans?
82.1% of Jumpsuit fans are female, 17.9% are male, with an average age of 36.3 years.
Which brands do Jumpsuit fans like most?
Jumpsuit fans show strongest brand affinity for fashionistas (16.62×), Food (1.82×), and Arts and music (1.63×) over the country average.
Where do Jumpsuit fans live in Germany?
Jumpsuit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,189), Bayern (reach 120,497), and Baden-Württemberg (reach 99,758). These three regions account for the largest share of the active audience.
What other brands do Jumpsuit fans also like?
Beyond Jumpsuit itself, the audience over-indexes on Food (1.82×), Arts and music (1.63×), Ernsting's family (3.62×), and Shopping (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jumpsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.