Hair serum Audience in United States

Hair serum logo

Hair serum has an estimated audience of 2,110,788 people in United States. 79.2% are female, 20.8% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: Hair iron, Hair dryer, Hair Extensions, Hair straightening, Hair tutorials.

The average Hair serum fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hair iron, Hair dryer, Hair Extensions, with strongest over-indexing on Hair iron (8.31× the country average). Demographically, the Hair serum audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Hair serum fans

Demographic split for Hair serum audience in United States
MetricValue
Female79.2%
Male20.8%
Average age34.2
Estimated audience size2,110,788

Audience persona

The typical Hair serum fan in United States is more female, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Hair iron.

Top regions in United States

Top regions ranked by reach for Hair serum in United States
RegionReachAffinity
California365,6271.58×
Texas271,2531.49×
New York175,7441.49×
Florida153,1041.07×
Illinois90,0301.28×
New Jersey82,4921.54×
Georgia82,4561.27×
Pennsylvania75,8711.07×
Virginia67,8471.32×
North Carolina67,6331.06×
Ohio60,5570.93×
Michigan58,2011.05×
Washington54,5571.29×
Massachusetts50,6201.22×
Arizona49,6391.15×
Tennessee45,8441.08×
Maryland45,7951.26×
Indiana43,6421.13×
Colorado33,7801.02×
Missouri30,7760.9×
Minnesota29,3910.97×
Alabama29,1180.99×
South Carolina28,1210.89×
Louisiana27,8241.02×
Wisconsin26,1610.82×
Kentucky24,6990.93×
Oklahoma24,2921.04×
Connecticut24,1381.14×
Oregon22,9400.95×
Nevada22,1361.08×
Utah17,4020.92×
Arkansas16,4500.95×
Kansas15,2490.92×
Mississippi14,9990.86×
Iowa13,6730.79×
Hawaii11,0581.22×
Nebraska10,4840.99×
New Mexico10,0610.95×
Idaho8,3290.79×
New Hampshire6,9280.83×
West Virginia6,7260.68×
Rhode Island6,0810.91×
Washington, District of Columbia6,0560.95×
Delaware5,5550.95×
Maine5,2270.69×
Alaska3,6610.81×
Montana3,0590.52×
North Dakota2,8120.65×
South Dakota2,7560.56×
Wyoming1,8550.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair serum audience
BrandAffinityCategory
Hair iron8.31×Beauty & Wellness
Hair dryer7.68×Beauty & Wellness
Hair Extensions5.72×Beauty & Wellness
Hair straightening6.03×Beauty & Wellness
Hair tutorials12.36×Beauty & Wellness
Hairbrush6.67×Beauty & Wellness
Hair coloring5.15×Beauty & Wellness
Management of hair loss15.63×Beauty & Wellness
Curly Hair4.97×Beauty & Wellness
Euphoria2.21×Movies & TV
Rhianna (singer)7×Music & Radio
Long hair4.86×Beauty & Wellness
Food and drink1.7×Food & Beverages
Long Lashes7.17×Beauty & Wellness
Human hair growth4.58×Health
Women's clothing2.62×Fashion & Accessoires
Macy's2.78×Shopping
Beauty salons2.59×Beauty & Wellness
Hair follicle4.02×Beauty & Wellness
Hair colorist9.23×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair serum audience
TraitClusterScore
Luxury OrientationPREMIUM2.39
IndulgenceJOY1.64
SustainabilityBALANCE1.47
Pet OwnershipJOY1.45
Price SensitivityPREMIUM1.41
Design AffinityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Hair serum
CountryShare
Japan12.6%
United States11.5%
India3.9%

See Hair serum audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Hair serum have in United States?

Hair serum has an estimated audience of 2,110,788 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair serum fans?

79.2% of Hair serum fans are female, 20.8% are male, with an average age of 34.2 years.

Which brands do Hair serum fans like most?

Hair serum fans show strongest brand affinity for Hair iron (8.31×), Hair dryer (7.68×), and Hair Extensions (5.72×) over the country average.

Where do Hair serum fans live in United States?

Hair serum fans in United States are most concentrated in California (reach 365,627), Texas (reach 271,253), and New York (reach 175,744). These three regions account for the largest share of the active audience.

What other brands do Hair serum fans also like?

Beyond Hair serum itself, the audience over-indexes on Hair dryer (7.68×), Hair Extensions (5.72×), Hair straightening (6.03×), and Hair tutorials (12.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair serum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.