Rascasse Audience Intelligence

Hair serum Audience in United States

A data profile of the people who buy, follow and care about Hair serum in United States — modelled from more than twelve digital signal sources. Hair serum has an estimated audience of 2,110,788 people in United States.

#24among Hair in United States#6144among Topic in United States#209in Beauty & Wellness

The average Hair serum fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hair iron, Hair dryer, Hair Extensions, with strongest over-indexing on Hair iron (8.31× the country average).

Demographically, the Hair serum audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair serum fan in United States is more female, around 34.2 years old, with strong Quality Awareness tendencies and a notable affinity for Hair iron.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair serum profile in United States.

Audience size
2.1M
in United States
Gender
79.2%♀
20.8% male
Age
34.2
average years
Country rank
#13657
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair serum fans

79.2% are female, 20.8% are male, average age 34.2.

Fig. 02

Gender split

79.2%
Female
20.8%
Male
Demographic split for Hair serum audience in United States
MetricValue
Female79.2%
Male20.8%
Average age34.2
Estimated audience size2,110,788
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Hair serum audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Hair serum audience comes from United States.

Worldwide audience distribution share by country for Hair serum
CountryShare
Japan12.6%
United States11.5%
India3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair serum audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair serum fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~80K1.49×
02California~300K1.48×
03Texas~300K1.44×
04New York~200K1.39×
05Maryland~50K1.26×
06Virginia~60K1.23×
07Illinois~90K1.22×
08Georgia~80K1.22×
09Washington~50K1.22×
10Massachusetts~50K1.17×
11Hawaii~10K1.15×
12Connecticut~20K1.11×
13Arizona~50K1.09×
14Nevada~20K1.09×
15Indiana~40K1.07×
16Florida~200K1.05×
17North Carolina~70K1.05×
18Michigan~60K1.05×
19Tennessee~40K1.04×
20Louisiana~30K1.04×
21Pennsylvania~70K1.02×
22Delaware~6K1.01×
23New Mexico~10K1.00×
24Minnesota~30K0.99×
25Oregon~20K0.99×
26Oklahoma~20K0.98×
27Arkansas~20K0.98×
28Alabama~30K0.97×
29Mississippi~20K0.97×
30Rhode Island~7K0.97×
31Washington, District of Columbia~6K0.97×
32Kansas~20K0.96×
33Nebraska~10K0.96×
34Alaska~4K0.96×
35Colorado~30K0.95×
36Kentucky~20K0.94×
37Utah~20K0.94×
38Ohio~60K0.92×
39North Dakota~4K0.92×
40Idaho~10K0.91×
41New Hampshire~8K0.91×
42South Carolina~30K0.90×
43Missouri~30K0.89×
44South Dakota~4K0.89×
45Vermont~3K0.89×
46Montana~5K0.88×
47Iowa~20K0.87×
48West Virginia~9K0.87×
49Maine~7K0.87×
50Wisconsin~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Hair serum, United States
0.84×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair serum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair serum audience
#·InterestCategoryAffinity×
01Management of hair lossBeauty & Wellness15.63×
02Hair tutorialsBeauty & Wellness12.36×
03Hair coloristBeauty & Wellness9.23×
04Hair ironBeauty & Wellness8.31×
05Hair dryerBeauty & Wellness7.68×
06Long LashesBeauty & Wellness7.17×
07Rhianna (singer)Music & Radio7.00×
08HairbrushBeauty & Wellness6.67×
09Hair straighteningBeauty & Wellness6.03×
10Hair ExtensionsBeauty & Wellness5.72×
11Hair coloringBeauty & Wellness5.15×
12Curly HairBeauty & Wellness4.97×
13Long hairBeauty & Wellness4.86×
14Eyelash extensionsBeauty & Wellness4.82×
15Human hair growthHealth4.58×
16Hair follicleBeauty & Wellness4.02×
17Macy'sShopping2.78×
18Women's clothingFashion & Accessoires2.62×
19Beauty salonsBeauty & Wellness2.59×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair serum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair serum audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.93×
Luxury OrientationPREMIUM1.90×
MindfulnessBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair serum audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.59×
PatriotismCONSERVATISM0.64×
SpiritualityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair serum have in United States?

Hair serum has an estimated audience of 2,110,788 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hair serum fans?

79.2% of Hair serum fans are female, 20.8% are male, with an average age of 34.2 years.

03

Which brands do Hair serum fans like most?

Hair serum fans show strongest brand affinity for Hair iron (8.31×), Hair dryer (7.68×), and Hair Extensions (5.72×) over the country average.

04

Where do Hair serum fans live in United States?

Hair serum fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hair serum fans also like?

Beyond Hair serum itself, the audience over-indexes on Hair dryer (7.68×), Hair Extensions (5.72×), Hair straightening (6.03×), and Hair tutorials (12.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Hair serum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair serum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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