Mine Audience in Germany
Mine has an estimated audience of 417,156 people in Germany. 72.3% are female, 27.7% are male, average age 33.4. Top brand affinities: Legally Blonde, Jotex, Melanin, Balayage, Red hair.
Top brand affinities include Legally Blonde, Jotex, Melanin, with strongest over-indexing on Legally Blonde (62.62× the country average). Demographically, the Mine audience skews more female with an average age of 33.4, and over-indexes on personality traits such as DIY Mentality, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mine fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 33.4 |
| Estimated audience size | 417,156 |
Audience persona
The typical Mine fan in Germany is more female, around 33.4 years old, with strong DIY Mentality tendencies and a notable affinity for Legally Blonde.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Legally Blonde | 62.62× | Movies & TV |
| Jotex | 47.05× | Shopping |
| Melanin | 29.85× | Beauty & Wellness |
| Balayage | 22.78× | Beauty & Wellness |
| Red hair | 20.83× | Beauty & Wellness |
| Madeline Juno | 21.97× | Music & Radio |
| Shirin David | 6.3× | Beauty & Wellness |
| Chris de Burgh | 7.99× | Music & Radio |
| Spiegel Online | 1.99× | News |
| Do it yourself (DIY) | 1.97× | Home & Garden |
| Gated community | 5.37× | Home & Garden |
| Primark | 2.45× | Shopping |
| Hair conditioner | 3.87× | Beauty & Wellness |
| Tagesschau | 1.56× | Movies & TV |
| Skin care | 2.56× | Beauty & Wellness |
| Airbnb | 1.87× | Travel & Leisure |
| Shampoo | 3.11× | Beauty & Wellness |
| Rossmann | 1.83× | Shopping |
| H&M | 1.6× | Shopping |
| Lieferando.de | 1.72× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.36 |
| Sustainability | BALANCE | 1.32 |
| Sports Activity | POWER | 1.32 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Pet Ownership | JOY | 1.28 |
| Design Affinity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 15.2% |
| India | 13.8% |
See Mine audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.