Mine Audience in Germany
A data profile of the people who buy, follow and care about Mine in Germany — modelled from more than twelve digital signal sources. Mine has an estimated audience of 420,473 people in Germany.
The average Mine fan in Germany is 33.5 years old, more female, and lives primarily in Berlin.
The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.
Top brand affinities include Melanin, Red hair, Balayage, with strongest over-indexing on Melanin (48.99× the country average).
Demographically, the Mine audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Quality Awareness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mine fan in Germany is more female, around 33.5 years old, with strong Quality Awareness tendencies and a notable affinity for Melanin.
At a glance
The key figures that characterise the Mine profile in Germany.
Search interest · 12-month trend
Demographics of Mine fans
67.1% are female, 32.9% are male, average age 33.5.
Gender split
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 33.5 |
| Estimated audience size | 420,473 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Mine audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 15.1% |
| India | 12.0% |
Geography
Where the Mine audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 5.91× | |
| 02 | Brandenburg | ~10K | 1.16× | |
| 03 | Sachsen | ~20K | 0.83× | |
| 04 | Bremen | ~3K | 0.79× | |
| 05 | Thüringen | ~8K | 0.76× | |
| 06 | Hamburg | ~7K | 0.72× | |
| 07 | Hessen | ~20K | 0.68× | |
| 08 | Rheinland-Pfalz | ~10K | 0.68× | |
| 09 | Saarland | ~3K | 0.68× | |
| 10 | Schleswig-Holstein | ~10K | 0.66× | |
| 11 | Sachsen-Anhalt | ~7K | 0.66× | |
| 12 | Niedersachsen | ~30K | 0.64× | |
| 13 | Mecklenburg-Vorpommern | ~5K | 0.63× | |
| 14 | Nordrhein-Westfalen | ~60K | 0.62× | |
| 15 | Baden-Württemberg | ~30K | 0.61× | |
| 16 | Bayern | ~40K | 0.59× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mine audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Melanin | Beauty & Wellness | 48.99× | ||
| 02 | Madeline Juno | Music & Radio | 25.71× | ||
| 03 | Red hair | Beauty & Wellness | 22.70× | ||
| 04 | Balayage | Beauty & Wellness | 19.45× | ||
| 05 | Shirin David | Beauty & Wellness | 7.16× | ||
| 06 | SSIO | Music & Radio | 6.48× | ||
| 07 | Gated community | Home & Garden | 5.06× | ||
| 08 | Ikkimel | Music & Radio | 4.14× | ||
| 09 | Hair conditioner | Beauty & Wellness | 3.79× | ||
| 10 | Nail salon | Beauty & Wellness | 3.66× | ||
| 11 | Eye liner | Beauty & Wellness | 3.63× | ||
| 12 | Robert Redford | Movies & TV | 2.66× | ||
| 13 | Taylor Swift | Music & Radio | 2.55× | ||
| 14 | Roland Kaiser | Music & Radio | 2.28× | ||
| 15 | Primark | Shopping | 2.21× | ||
| 16 | Skin care | Beauty & Wellness | 2.11× | ||
| 17 | Airbnb | Travel & Leisure | 1.63× | ||
| 18 | TikTok | Internet & Social Media | 1.58× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.58× | ||
| 20 | Rossmann | Shopping | 1.55× |
Personality of the Mine audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.46× | |
| Extroversion | THRILL | 1.43× | |
| Design Affinity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.95× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Patriotism | CONSERVATISM | 0.97× |
Frequently asked questions
How many fans does Mine have in Germany?
Mine has an estimated audience of 420,473 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Mine fans?
67.1% of Mine fans are female, 32.9% are male, with an average age of 33.5 years.
Which brands do Mine fans like most?
Mine fans show strongest brand affinity for Melanin (48.99×), Red hair (22.7×), and Balayage (19.45×) over the country average.
Where do Mine fans live in Germany?
Mine fans in Germany are most concentrated in Berlin (reach ~100K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Mine fans also like?
Beyond Mine itself, the audience over-indexes on Red hair (22.7×), Balayage (19.45×), Shirin David (7.16×), and Madeline Juno (25.71×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Mine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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