A data profile of the people who buy, follow and care about Mine in United States — modelled from more than twelve digital signal sources. Mine has an estimated audience of 1,479,802 people in United States.
The average Mine fan in United States is 33.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Kelly Osbourne, Dakota Johnson, Nail art, with strongest over-indexing on Kelly Osbourne (8.4× the country average).
Demographically, the Mine audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mine fan in United States is more female, around 33.3 years old, with strong Extroversion tendencies and a notable affinity for Kelly Osbourne.
The key figures that characterise the Mine profile in United States.
58.0% are female, 42.0% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 33.3 |
| Estimated audience size | 1,479,802 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 11% |
Where the Mine audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~20K | 1.68× | |
| 02 | Colorado | ~30K | 1.53× | |
| 03 | Arizona | ~40K | 1.44× | |
| 04 | Nevada | ~20K | 1.35× | |
| 05 | Idaho | ~10K | 1.34× | |
| 06 | South Dakota | ~4K | 1.33× | |
| 07 | Montana | ~5K | 1.32× | |
| 08 | Alaska | ~4K | 1.31× | |
| 09 | Wyoming | ~3K | 1.27× | |
| 10 | Washington | ~40K | 1.26× | |
| 11 | New Mexico | ~8K | 1.17× | |
| 12 | Oregon | ~20K | 1.16× | |
| 13 | California | ~200K | 1.10× | |
| 14 | Texas | ~100K | 1.09× | |
| 15 | Minnesota | ~20K | 1.06× | |
| 16 | North Dakota | ~3K | 1.05× | |
| 17 | Arkansas | ~10K | 1.02× | |
| 18 | Georgia | ~40K | 1.01× | |
| 19 | Oklahoma | ~20K | 1.00× | |
| 20 | Nebraska | ~7K | 1.00× | |
| 21 | Michigan | ~40K | 0.98× | |
| 22 | Virginia | ~30K | 0.96× | |
| 23 | Missouri | ~20K | 0.95× | |
| 24 | North Carolina | ~40K | 0.94× | |
| 25 | Illinois | ~40K | 0.92× | |
| 26 | Indiana | ~20K | 0.92× | |
| 27 | Wisconsin | ~20K | 0.92× | |
| 28 | Alabama | ~20K | 0.91× | |
| 29 | Kentucky | ~20K | 0.91× | |
| 30 | New Hampshire | ~5K | 0.91× | |
| 31 | Maine | ~5K | 0.91× | |
| 32 | Pennsylvania | ~40K | 0.89× | |
| 33 | West Virginia | ~6K | 0.89× | |
| 34 | Hawaii | ~6K | 0.89× | |
| 35 | South Carolina | ~20K | 0.88× | |
| 36 | Iowa | ~10K | 0.88× | |
| 37 | Kansas | ~10K | 0.88× | |
| 38 | Louisiana | ~20K | 0.87× | |
| 39 | Maryland | ~20K | 0.85× | |
| 40 | Mississippi | ~10K | 0.84× | |
| 41 | Ohio | ~40K | 0.82× | |
| 42 | New Jersey | ~30K | 0.82× | |
| 43 | Tennessee | ~20K | 0.80× | |
| 44 | New York | ~60K | 0.79× | |
| 45 | Florida | ~80K | 0.78× | |
| 46 | Massachusetts | ~20K | 0.77× | |
| 47 | Delaware | ~3K | 0.76× | |
| 48 | Connecticut | ~10K | 0.74× | |
| 49 | Rhode Island | ~3K | 0.74× | |
| 50 | Washington, District of Columbia | ~3K | 0.69× |
The strongest cross-interests of the Mine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SC Freiburg | Sports | 18.37× | ||
| 02 | Kelly Osbourne | Music & Radio | 8.40× | ||
| 03 | SalonCentric | Shopping | 8.35× | ||
| 04 | Milla Jovovich | Movies & TV | 7.12× | ||
| 05 | Anna Faris | Movies & TV | 6.03× | ||
| 06 | Dakota Johnson | Movies & TV | 5.81× | ||
| 07 | Makeup brush | Beauty & Wellness | 3.44× | ||
| 08 | Nail art | Beauty & Wellness | 3.40× | ||
| 09 | Nail polish | Beauty & Wellness | 3.17× | ||
| 10 | Keratin | Beauty & Wellness | 3.03× | ||
| 11 | Lipstick | Beauty & Wellness | 2.95× | ||
| 12 | Bath and Bodyworks | Shopping | 2.92× | ||
| 13 | Eyebrow | Beauty & Wellness | 2.66× | ||
| 14 | High school | Business & Career | 2.53× | ||
| 15 | Shampoo | Beauty & Wellness | 2.39× | ||
| 16 | Hair coloring | Beauty & Wellness | 2.25× | ||
| 17 | Great Clips | Beauty & Wellness | 2.15× | ||
| 18 | Five Below | Shopping | 1.98× | ||
| 19 | Dollar General | Shopping | 1.57× | ||
| 20 | Musical instrument | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.28× | |
| Price Sensitivity | PREMIUM | 1.26× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.90× | |
| Risk Appetite | THRILL | 0.90× |
Mine has an estimated audience of 1,479,802 people in United States, concentrated in California and Texas.
58.0% of Mine fans are female, 42.0% are male, with an average age of 33.3 years.
Mine fans show strongest brand affinity for Kelly Osbourne (8.4×), Dakota Johnson (5.81×), and Nail art (3.4×) over the country average.
Mine fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Mine itself, the audience over-indexes on Dakota Johnson (5.81×), Nail art (3.4×), High school (2.53×), and Anna Faris (6.03×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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