Mine Audience in United States
Mine has an estimated audience of 1,462,857 people in United States. 78.5% are female, 21.5% are male, average age 34.3. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (669.96× the country average). Demographically, the Mine audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mine fans
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 34.3 |
| Estimated audience size | 1,462,857 |
Audience persona
The typical Mine fan in United States is more female, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 669.96× | Travel & Leisure |
| AccuWeather | 15.87× | Home & Garden |
| StubHub | 15.59× | Travel & Leisure |
| DocuSign | 14.99× | Technology & Electronics |
| OpenTable | 15.75× | Food & Beverages |
| Flickr | 12.59× | Internet & Social Media |
| Robert Pattinson | 14.68× | Movies & TV |
| Idris Elba | 15.87× | Movies & TV |
| Choice Hotels | 18.69× | Travel & Leisure |
| Michelle Pfeiffer | 13.01× | Movies & TV |
| Telegram | 14.51× | Internet & Social Media |
| Liam Neeson | 11.13× | Movies & TV |
| Pierce Brosnan | 13.82× | Movies & TV |
| Rebecca Ferguson | 16.55× | Movies & TV |
| GoDaddy | 14.16× | Technology & Electronics |
| Natalie Portman | 11.35× | Movies & TV |
| Cotton On | 15.89× | Fashion & Accessoires |
| Orange | 17.79× | Technology & Electronics |
| Jake Gyllenhaal | 10.97× | Movies & TV |
| Forrest Gump | 14.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.61 |
| Early Adopter Mentality | POWER | 1.4 |
| DIY Mentality | THRILL | 1.27 |
| Creativity | OPEN | 1.24 |
| Design Affinity | PREMIUM | 1.23 |
| Extroversion | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 15.2% |
| India | 13.8% |
See Mine audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.