Hair colorist Audience in Germany
Hair colorist has an estimated audience of 1,253,968 people in Germany. 69.6% are female, 30.4% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Progressive rock, Artistic inspiration, Natural rubber, Commercial mortgage, Nurse education.
The average Hair colorist fan in Germany is 29.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Progressive rock, Artistic inspiration, Natural rubber, with strongest over-indexing on Progressive rock (3.44× the country average). Demographically, the Hair colorist audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair colorist fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 29.3 |
| Estimated audience size | 1,253,968 |
Audience persona
The typical Hair colorist fan in Germany is more female, around 29.3 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 268,090 | 0.98× |
| Bayern | 211,276 | 1.05× |
| Hessen | 187,781 | 1.97× |
| Baden-Württemberg | 165,726 | 0.97× |
| Niedersachsen | 104,075 | 0.85× |
| Berlin | 100,013 | 1.78× |
| Rheinland-Pfalz | 59,208 | 0.94× |
| Sachsen | 43,117 | 0.7× |
| Hamburg | 38,095 | 1.34× |
| Schleswig-Holstein | 32,428 | 0.72× |
| Brandenburg | 31,018 | 0.8× |
| Sachsen-Anhalt | 23,373 | 0.72× |
| Thüringen | 20,511 | 0.64× |
| Mecklenburg-Vorpommern | 15,184 | 0.63× |
| Bremen | 12,306 | 1.15× |
| Saarland | 11,611 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.44× | Music & Radio |
| Artistic inspiration | 1.87× | Arts & Culture |
| Natural rubber | 3.05× | Cars & Mobility |
| Commercial mortgage | 1.72× | Business & Career |
| Nurse education | 1.87× | Kids & Family |
| Jin Goo | 20× | Movies & TV |
| HODINKEE | 7.65× | Fashion & Accessoires |
| MS Mode | 4.85× | Fashion & Accessoires |
| Home Delivery | 1.95× | Food & Beverages |
| Ipekyol | 2.68× | Shopping |
| Graham Greene (actor) | 2.52× | |
| Cachorro | 2.14× | Pets & Animals |
| Icon (magazine) | 1.54× | Arts & Culture |
| Wolverine (comics) | 2.92× | Literature |
| Information sensitivity | 2.62× | Technology & Electronics |
| Joshua Jackson | 2.26× | Movies & TV |
| Fatteh | 4.95× | Food & Beverages |
| Bugatti Chiron | 2.55× | Cars & Mobility |
| Leprechaun | 3.7× | Literature |
| Roger Federer | 1.74× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.49 |
| Pet Ownership | JOY | 1.41 |
| Healthy Lifestyle | BALANCE | 1.36 |
| DIY Mentality | THRILL | 1.34 |
| Design Affinity | PREMIUM | 1.33 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 9.2% |
| Italy | 5.5% |
See Hair colorist audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Hair colorist have in Germany?
Hair colorist has an estimated audience of 1,253,968 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hair colorist fans?
69.6% of Hair colorist fans are female, 30.4% are male, with an average age of 29.3 years.
Which brands do Hair colorist fans like most?
Hair colorist fans show strongest brand affinity for Progressive rock (3.44×), Artistic inspiration (1.87×), and Natural rubber (3.05×) over the country average.
Where do Hair colorist fans live in Germany?
Hair colorist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 268,090), Bayern (reach 211,276), and Hessen (reach 187,781). These three regions account for the largest share of the active audience.
What other brands do Hair colorist fans also like?
Beyond Hair colorist itself, the audience over-indexes on Artistic inspiration (1.87×), Natural rubber (3.05×), Commercial mortgage (1.72×), and Nurse education (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair colorist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.