Rascasse Audience Intelligence

Hair colorist Audience in Germany

A data profile of the people who buy, follow and care about Hair colorist in Germany — modelled from more than twelve digital signal sources. Hair colorist has an estimated audience of 1,253,968 people in Germany.

#14among Hair in Germany#2709among Topic in Germany#110in Beauty & Wellness

The average Hair colorist fan in Germany is 29.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Balayage, Hair conditioner, Sunday Brunch, with strongest over-indexing on Balayage (31.7× the country average).

Demographically, the Hair colorist audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Extroversion, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hair colorist fan in Germany is more female, around 29.3 years old, with strong Extroversion tendencies and a notable affinity for Balayage.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair colorist profile in Germany.

Audience size
1.3M
in Germany
Gender
69.6%♀
30.4% male
Age
29.3
average years
Country rank
#5279
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair colorist fans

69.6% are female, 30.4% are male, average age 29.3.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Hair colorist audience in Germany
MetricValue
Female69.6%
Male30.4%
Average age29.3
Estimated audience size1,253,968
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Hair colorist audience in Germany
Age bracketShare%
16-1945%
20-2925%
30-3915%
40-4911%
50+4%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Hair colorist audience comes from Germany.

Worldwide audience distribution share by country for Hair colorist
CountryShare
United States19.8%
Japan9.2%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair colorist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hair colorist fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.84×
02Berlin~90K1.60×
03Hamburg~30K1.20×
04Bremen~10K1.06×
05Rheinland-Pfalz~70K1.04×
06Bayern~200K1.02×
07Baden-Württemberg~200K0.97×
08Nordrhein-Westfalen~300K0.96×
09Saarland~10K0.92×
10Niedersachsen~100K0.88×
11Brandenburg~30K0.88×
12Sachsen-Anhalt~30K0.86×
13Mecklenburg-Vorpommern~20K0.85×
14Schleswig-Holstein~40K0.83×
15Thüringen~30K0.83×
16Sachsen~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Hair colorist, Germany
0.80×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair colorist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair colorist audience
#·InterestCategoryAffinity×
01BalayageBeauty & Wellness31.70×
02Roy LichtensteinArts & Culture20.00×
03Sunday BrunchKids & Family9.12×
04Hair conditionerBeauty & Wellness7.58×
05HairbrushBeauty & Wellness6.52×
06Hair dryerBeauty & Wellness6.21×
07Hair straighteningBeauty & Wellness5.54×
08LipstickBeauty & Wellness5.16×
09BrunchFood & Beverages4.67×
10Long hairBeauty & Wellness4.62×
11Real propertyHome & Garden4.21×
12Tour de FranceSports3.83×
13Watercolor paintingArts & Culture3.83×
14DinnerFood & Beverages3.80×
15ShampooBeauty & Wellness3.52×
16Child developmentBusiness & Career3.43×
17BreakfastFood & Beverages2.90×
18Luxury goodsFashion & Accessoires2.24×
19Müller (company)Food & Beverages2.15×
20TikTokInternet & Social Media1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair colorist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair colorist audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.78×
TravellingTHRILL1.68×
Pet OwnershipJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair colorist audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Convenience OrientationPREMIUM0.86×
Career OrientationPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair colorist have in Germany?

Hair colorist has an estimated audience of 1,253,968 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hair colorist fans?

69.6% of Hair colorist fans are female, 30.4% are male, with an average age of 29.3 years.

03

Which brands do Hair colorist fans like most?

Hair colorist fans show strongest brand affinity for Balayage (31.7×), Hair conditioner (7.58×), and Sunday Brunch (9.12×) over the country average.

04

Where do Hair colorist fans live in Germany?

Hair colorist fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Hessen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hair colorist fans also like?

Beyond Hair colorist itself, the audience over-indexes on Hair conditioner (7.58×), Sunday Brunch (9.12×), Hairbrush (6.52×), and Hair dryer (6.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Hair colorist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hair colorist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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