Blond Audience in Germany
Blond has an estimated audience of 944,511 people in Germany. 72.3% are female, 27.7% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sleaford, myDealZ, Cachorro, Product design, Bank account.
The average Blond fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sleaford, myDealZ, Cachorro, with strongest over-indexing on Sleaford (104.79× the country average). Demographically, the Blond audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Blond fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 33.4 |
| Estimated audience size | 944,511 |
Audience persona
The typical Blond fan in Germany is more female, around 33.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sleaford.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,611 | 1.08× |
| Bayern | 186,105 | 1.23× |
| Baden-Württemberg | 131,058 | 1.02× |
| Niedersachsen | 94,230 | 1.03× |
| Hessen | 74,530 | 1.04× |
| Sachsen | 55,669 | 1.2× |
| Rheinland-Pfalz | 42,872 | 0.91× |
| Berlin | 41,774 | 0.99× |
| Schleswig-Holstein | 32,341 | 0.95× |
| Brandenburg | 29,064 | 0.99× |
| Hamburg | 22,544 | 1.06× |
| Sachsen-Anhalt | 22,192 | 0.91× |
| Thüringen | 20,982 | 0.87× |
| Mecklenburg-Vorpommern | 16,589 | 0.92× |
| Saarland | 10,263 | 0.88× |
| Bremen | 7,554 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sleaford | 104.79× | Travel & Leisure |
| myDealZ | 2.83× | Shopping |
| Cachorro | 3.45× | Pets & Animals |
| Product design | 1.58× | Business & Career |
| Bank account | 2.78× | Business & Career |
| Kieser Training | 3.66× | Sports |
| Home Delivery | 2.25× | Food & Beverages |
| Commercial mortgage | 1.59× | Business & Career |
| Werder (Havel) | 5.27× | Travel & Leisure |
| Henley shirt | 3.82× | Fashion & Accessoires |
| Bugatti Chiron | 3.55× | Cars & Mobility |
| Humulus lupulus | 9.43× | Food & Beverages |
| Ipekyol | 2.38× | Shopping |
| Ireen Sheer | 1.62× | Music & Radio |
| Information sensitivity | 2.84× | Technology & Electronics |
| Sixx | 1.57× | Movies & TV |
| Samanyolu Haber | 2.11× | Movies & TV |
| Joshua Jackson | 2.21× | Movies & TV |
| MS Mode | 3.22× | Fashion & Accessoires |
| Roger Federer | 1.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.56 |
| DIY Mentality | THRILL | 1.54 |
| Pet Ownership | JOY | 1.51 |
| Sports Activity | POWER | 1.48 |
| Design Affinity | PREMIUM | 1.47 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 10.9% |
| Spain | 4.6% |
See Blond audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Blond have in Germany?
Blond has an estimated audience of 944,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blond fans?
72.3% of Blond fans are female, 27.7% are male, with an average age of 33.4 years.
Which brands do Blond fans like most?
Blond fans show strongest brand affinity for Sleaford (104.79×), myDealZ (2.83×), and Cachorro (3.45×) over the country average.
Where do Blond fans live in Germany?
Blond fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,611), Bayern (reach 186,105), and Baden-Württemberg (reach 131,058). These three regions account for the largest share of the active audience.
What other brands do Blond fans also like?
Beyond Blond itself, the audience over-indexes on myDealZ (2.83×), Cachorro (3.45×), Product design (1.58×), and Bank account (2.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.