Rascasse Audience Intelligence

Blond Audience in Germany

A data profile of the people who buy, follow and care about Blond in Germany — modelled from more than twelve digital signal sources. Blond has an estimated audience of 944,511 people in Germany.

#16among Hair in Germany#3276among Topic in Germany#127in Beauty & Wellness

The average Blond fan in Germany is 33.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Melanin, Red hair, Balayage, with strongest over-indexing on Melanin (82.06× the country average).

Demographically, the Blond audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Blond fan in Germany is more female, around 33.4 years old, with strong Design Affinity tendencies and a notable affinity for Melanin.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blond profile in Germany.

Audience size
945K
in Germany
Gender
72.3%♀
27.7% male
Age
33.4
average years
Country rank
#6865
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blond fans

72.3% are female, 27.7% are male, average age 33.4.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Blond audience in Germany
MetricValue
Female72.3%
Male27.7%
Average age33.4
Estimated audience size944,511
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Blond audience in Germany
Age bracketShare%
16-1932%
20-2924%
30-3919%
40-4917%
50+8%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Blond audience comes from Germany.

Worldwide audience distribution share by country for Blond
CountryShare
United States20.9%
Brazil10.9%
Spain4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blond audience in Germany is strongest.

Fig. 05

Top regions by affinity

Blond fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~70K1.58×
02Bayern~200K1.36×
03Thüringen~30K1.05×
04Bremen~8K1.03×
05Berlin~40K1.02×
06Sachsen-Anhalt~20K1.02×
07Mecklenburg-Vorpommern~20K0.98×
08Brandenburg~30K0.96×
09Saarland~10K0.96×
10Hamburg~20K0.92×
11Nordrhein-Westfalen~200K0.90×
12Niedersachsen~80K0.89×
13Baden-Württemberg~100K0.88×
14Schleswig-Holstein~30K0.88×
15Rheinland-Pfalz~40K0.82×
16Hessen~60K0.79×
Fig. 06

Affinity by region

Affinity by region — Blond, Germany
0.79×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blond audience
#·InterestCategoryAffinity×
01MelaninBeauty & Wellness82.06×
02Red hairBeauty & Wellness37.65×
03BalayageBeauty & Wellness32.15×
04Gated communityHome & Garden7.80×
05Hair conditionerBeauty & Wellness5.56×
06Eye linerBeauty & Wellness5.29×
07Nail salonBeauty & Wellness5.14×
08Charlotte TilburyBeauty & Wellness5.04×
09LipstickBeauty & Wellness4.27×
10Eye shadowBeauty & Wellness3.95×
11Eyelash extensionsBeauty & Wellness3.82×
12ManicureBeauty & Wellness3.68×
13Natural skin careBeauty & Wellness3.50×
14Permanent makeupBeauty & Wellness3.27×
15ShampooBeauty & Wellness3.16×
16Skin careBeauty & Wellness2.79×
17PrimarkShopping2.60×
18Do it yourself (DIY)Home & Garden1.91×
19TikTokInternet & Social Media1.86×
20TagesschauMovies & TV1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blond audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.63×
ExtroversionTHRILL1.61×
Pet OwnershipJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blond audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Risk AppetiteTHRILL0.94×
Convenience OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blond have in Germany?

Blond has an estimated audience of 944,511 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Blond fans?

72.3% of Blond fans are female, 27.7% are male, with an average age of 33.4 years.

03

Which brands do Blond fans like most?

Blond fans show strongest brand affinity for Melanin (82.06×), Red hair (37.65×), and Balayage (32.15×) over the country average.

04

Where do Blond fans live in Germany?

Blond fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Blond fans also like?

Beyond Blond itself, the audience over-indexes on Red hair (37.65×), Balayage (32.15×), Gated community (7.8×), and Hair conditioner (5.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Germany

See Blond audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Blond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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