A data profile of the people who buy, follow and care about Blond in Brazil — modelled from more than twelve digital signal sources. Blond has an estimated audience of 3,480,206 people in Brazil.
Blond has an estimated audience of 3,480,206 people in Brazil. 89.3% are female, 10.7% are male, average age 34.1. Top brand affinities: Instagram, Country music, Personal care, Pop music, Rock music.
Top brand affinities include Instagram, Country music, Personal care, with strongest over-indexing on Instagram (2.09× the country average).
Demographically, the Blond audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
The typical Blond fan in Brazil is more female, around 34.1 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Blond profile in Brazil.
89.3% are female, 10.7% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 89.3% |
| Male | 10.7% |
| Average age | 34.1 |
| Estimated audience size | 3,480,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Blond audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 10.9% |
| Spain | 4.6% |
The strongest cross-interests of the Blond audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Artificial nails | Beauty & Wellness | 3.62× | ||
| 02 | Gusttavo Lima | Music & Radio | 3.07× | ||
| 03 | Atacadão | Shopping | 2.74× | ||
| 04 | Sephora | Shopping | 2.70× | ||
| 05 | Pop music | Music & Radio | 2.36× | ||
| 06 | mulheres | Movies & TV | 2.36× | ||
| 07 | Soul music | Music & Radio | 2.33× | ||
| 08 | Country music | Music & Radio | 2.26× | ||
| 09 | Personal care | Health | 2.23× | ||
| 10 | Rock music | Music & Radio | 2.19× | ||
| 11 | Handbags | Fashion & Accessoires | 2.13× | ||
| 12 | Internet & Social Media | 2.09× | |||
| 13 | Medicine | Business & Career | 2.04× | ||
| 14 | Hip hop music | Music & Radio | 2.04× | ||
| 15 | Beauty salons | Beauty & Wellness | 1.96× | ||
| 16 | Jazz music | Music & Radio | 1.88× | ||
| 17 | Spotify | Internet & Social Media | 1.76× | ||
| 18 | Shopping malls | Shopping | 1.75× | ||
| 19 | Fragrances | Beauty & Wellness | 1.72× | ||
| 20 | Entrepreneurship | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.41× | |
| Price Sensitivity | PREMIUM | 1.88× | |
| Creativity | OPEN | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Quality Awareness | PREMIUM | 0.77× | |
| Tradition | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Blond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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