Cricket clothing and equipment Audience in United States
Cricket clothing and equipment has an estimated audience of 1,287,903 people in United States. 40.2% are female, 59.8% are male, average age 39.1. Top regions: Florida, Texas, Michigan. Top brand affinities: Photo sharing, Cricket World Cup, Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven.
The average Cricket clothing and equipment fan in United States is 39.1 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Michigan. Top brand affinities include Photo sharing, Cricket World Cup, Autism Awareness, with strongest over-indexing on Photo sharing (123.53× the country average). Demographically, the Cricket clothing and equipment audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Cricket clothing and equipment fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 39.1 |
| Estimated audience size | 1,287,903 |
Audience persona
The typical Cricket clothing and equipment fan in United States is more male, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Photo sharing.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 55,088 | 0.63× |
| Texas | 54,772 | 0.49× |
| Michigan | 52,845 | 1.57× |
| California | 50,647 | 0.36× |
| Virginia | 48,395 | 1.54× |
| New York | 46,620 | 0.65× |
| Washington | 45,374 | 1.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photo sharing | 123.53× | Internet & Social Media |
| Cricket World Cup | 61.11× | Sports |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| PSV Eindhoven | 67.39× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| HDFC Bank | 57.86× | Business & Career |
| Badminton | 15.61× | Sports |
| Income tax | 13.19× | Business & Career |
| NDTV | 28.27× | Movies & TV |
| Air Canada | 13.23× | Travel & Leisure |
| Lufthansa | 14.15× | Travel & Leisure |
| Data science | 10.67× | Business & Career |
| Kolkata Knight Riders | 23.67× | Sports |
| Cricket Australia | 49.66× | Sports |
| FC Bayern Munich | 5.32× | Sports |
| Emirates | 12.71× | Travel & Leisure |
| Planet Fitness | 3.04× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.64 |
| Luxury Orientation | PREMIUM | 1.58 |
| Early Adopter Mentality | POWER | 1.55 |
| Travelling | THRILL | 1.5 |
| Urban Lifestyle | OPEN | 1.37 |
| Risk Appetite | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 42.2% |
| United States | 7.2% |
| United Kingdom | 6.9% |
See Cricket clothing and equipment audiences in other countries
- Cricket clothing and equipment — Germany
- Cricket clothing and equipment — United Kingdom
- Cricket clothing and equipment — France
- Cricket clothing and equipment — Italy
- Cricket clothing and equipment — Spain
- Cricket clothing and equipment — Brazil
- Cricket clothing and equipment — Japan
- Cricket clothing and equipment — South Korea
- Cricket clothing and equipment — India
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Cricket clothing and equipment have in United States?
Cricket clothing and equipment has an estimated audience of 1,287,903 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Cricket clothing and equipment fans?
40.2% of Cricket clothing and equipment fans are female, 59.8% are male, with an average age of 39.1 years.
Which brands do Cricket clothing and equipment fans like most?
Cricket clothing and equipment fans show strongest brand affinity for Photo sharing (123.53×), Cricket World Cup (61.11×), and Autism Awareness (19.03×) over the country average.
Where do Cricket clothing and equipment fans live in United States?
Cricket clothing and equipment fans in United States are most concentrated in Florida (reach 55,088), Texas (reach 54,772), and Michigan (reach 52,845). These three regions account for the largest share of the active audience.
What other brands do Cricket clothing and equipment fans also like?
Beyond Cricket clothing and equipment itself, the audience over-indexes on Cricket World Cup (61.11×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and PSV Eindhoven (67.39×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cricket clothing and equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.