Rascasse Audience Intelligence

Cricket clothing and equipment Audience in United States

Name: Cricket clothing and equipment — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Cricket clothing and equipment in United States — modelled from more than twelve digital signal sources. Cricket clothing and equipment has an estimated audience of 1,287,903 people in United States.

#7828among Topic in United States #1807in Sports

The average Cricket clothing and equipment fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Photo sharing, Cricket World Cup, Badminton, with strongest over-indexing on Photo sharing (124.44× the country average).

Demographically, the Cricket clothing and equipment audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.

The typical Cricket clothing and equipment fan in United States is more male, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Photo sharing.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cricket clothing and equipment profile in United States.

Audience size

1.3M

in United States

Gender

40.2%♀

59.8% male

Age

39.1

average years

Country rank

#19847

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Cricket clothing and equipment fans

40.2% are female, 59.8% are male, average age 39.1.

Fig. 02

Gender split

40.2%

Female

59.8%

Male

Demographic split for Cricket clothing and equipment audience in United States
Metric	Value
Female	40.2%
Male	59.8%
Average age	39.1
Estimated audience size	1,287,903

Fig. 03

Age distribution

Age distribution of the Cricket clothing and equipment audience in United States
Age bracket	Share	%
16-19		18%
20-29		20%
30-39		24%
40-49		21%
50+		18%

Fig. 04

Worldwide distribution

7.2%

of the worldwide Cricket clothing and equipment audience comes from United States.

Worldwide audience distribution share by country for Cricket clothing and equipment
Country	Share
India	42.2%
United States	7.2%
United Kingdom	6.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cricket clothing and equipment audience in United States is strongest.

Fig. 05

Top regions by affinity

Cricket clothing and equipment fans by region: top regions in United States
#	Region	Reach	×
01	Washington	~30K	1.08×
02	Michigan	~40K	1.06×
03	Virginia	~30K	1.06×
04	Florida	~80K	0.96×
05	New York	~70K	0.96×
06	Texas	~100K	0.94×
07	California	~100K	0.93×

Affinity by region — Cricket clothing and equipment, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cricket clothing and equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cricket clothing and equipment audience
#	Interest	Category	×
01	Photo sharing	Internet & Social Media	124.44×
02	Cricket World Cup	Sports	62.96×
03	Toulouse FC	Sports	49.72×
04	HDFC Bank	Business & Career	31.01×
05	NDTV	Movies & TV	29.77×
06	Vodafone	Technology & Electronics	25.22×
07	Badminton	Sports	24.31×
08	John McEnroe	Sports	20.00×
09	Air Canada	Travel & Leisure	17.29×
10	Emirates	Travel & Leisure	17.09×
11	Lufthansa	Travel & Leisure	16.03×
12	Roland Garros	Sports	15.96×
13	Data science	Business & Career	12.18×
14	Qatar Airways	Travel & Leisure	11.39×
15	Cleveland Guardians	Sports	9.64×
16	Business school	Business & Career	8.90×
17	Ski resort	Travel & Leisure	6.19×
18	Detroit Tigers	Sports	4.27×
19	Mortgage loans	Business & Career	2.95×
20	Pizza Hut	Food & Beverages	2.90×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cricket clothing and equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Cricket clothing and equipment audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	2.45×
Urban Lifestyle	OPEN	2.01×
Early Adopter Mentality	POWER	1.90×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Cricket clothing and equipment audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.48×
Pet Ownership	JOY	0.72×
Creativity	OPEN	0.73×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Cricket clothing and equipment have in United States?

Cricket clothing and equipment has an estimated audience of 1,287,903 people in United States, concentrated in California and Texas.

What is the gender split and age of Cricket clothing and equipment fans?

40.2% of Cricket clothing and equipment fans are female, 59.8% are male, with an average age of 39.1 years.

Which brands do Cricket clothing and equipment fans like most?

Cricket clothing and equipment fans show strongest brand affinity for Photo sharing (124.44×), Cricket World Cup (62.96×), and Badminton (24.31×) over the country average.

Where do Cricket clothing and equipment fans live in United States?

Cricket clothing and equipment fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Cricket clothing and equipment fans also like?

Beyond Cricket clothing and equipment itself, the audience over-indexes on Cricket World Cup (62.96×), Badminton (24.31×), Air Canada (17.29×), and NDTV (29.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cricket clothing and equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cricket clothing and equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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