A data profile of the people who buy, follow and care about Cricket clothing and equipment in India — modelled from more than twelve digital signal sources. Cricket clothing and equipment has an estimated audience of 7,527,261 people in India.
Cricket clothing and equipment has an estimated audience of 7,527,261 people in India. 20.7% are female, 79.3% are male, average age 28.8. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, Chennai Super Kings, Chennai.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.77× the country average).
Demographically, the Cricket clothing and equipment audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Cricket clothing and equipment fan in India is more male, around 28.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Cricket clothing and equipment profile in India.
20.7% are female, 79.3% are male, average age 28.8.
| Metric | Value |
|---|---|
| Female | 20.7% |
| Male | 79.3% |
| Average age | 28.8 |
| Estimated audience size | 7,527,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 32% | |
| 30-39 | 14% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Cricket clothing and equipment audience comes from India.
| Country | Share |
|---|---|
| India | 42.2% |
| United States | 7.2% |
| United Kingdom | 6.9% |
The strongest cross-interests of the Cricket clothing and equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing machine | Home & Garden | 2.71× | ||
| 02 | Embroidery | Home & Garden | 2.10× | ||
| 03 | England cricket team | Sports | 1.98× | ||
| 04 | Ranveer Singh | Movies & TV | 1.97× | ||
| 05 | Virat Kohli | Sports | 1.95× | ||
| 06 | Mutual fund | Business & Career | 1.90× | ||
| 07 | Pakistan national cricket team | Sports | 1.88× | ||
| 08 | Amitabh Bachchan | Movies & TV | 1.83× | ||
| 09 | Salman Khan | Movies & TV | 1.79× | ||
| 10 | Indian Premier League | Sports | 1.77× | ||
| 11 | Chennai | Travel & Leisure | 1.74× | ||
| 12 | Party dress | Fashion & Accessoires | 1.72× | ||
| 13 | Pakistan | Travel & Leisure | 1.69× | ||
| 14 | Investment banking | Business & Career | 1.68× | ||
| 15 | Kolkata Knight Riders | Sports | 1.66× | ||
| 16 | Rohit Sharma | Sports | 1.65× | ||
| 17 | Cricket World Cup | Sports | 1.54× | ||
| 18 | India national cricket team | Sports | 1.53× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Chennai Super Kings | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.24× | |
| Indulgence | JOY | 1.10× | |
| Spirituality | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.52× | |
| Design Affinity | PREMIUM | 0.61× | |
| Mindfulness | BALANCE | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cricket clothing and equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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