Rascasse Audience Intelligence

du Target Market in United States

A data profile of the people who buy, follow and care about du in United States — modelled from more than twelve digital signal sources. du has an estimated audience of 438,505 people in United States.

#4082among Brand in United States#1060in Technology & Electronics

The average du fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Emily Osment, Online flower delivery, Sabrina Carpenter, with strongest over-indexing on Emily Osment (37.34× the country average).

Demographically, the du audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical du fan in United States is more male, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Emily Osment.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the du profile in United States.

Audience size
439K
in United States
Gender
41.9%♀
58.1% male
Age
35.2
average years
Country rank
#39517
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of du

41.9% are female, 58.1% are male, average age 35.2.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for du audience in United States
MetricValue
Female41.9%
Male58.1%
Average age35.2
Estimated audience size438,505
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the du audience in United States
Age bracketShare%
16-1934%
20-2918%
30-3916%
40-4917%
50+16%
Fig. 04

Worldwide distribution

8.6%

of the worldwide du audience comes from United States.

Worldwide audience distribution share by country for du
CountryShare
United Arab Emirates21.1%
India12.6%
Germany11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the du audience in United States is strongest.

Fig. 05

Top regions by affinity

du customers by region in United States
#RegionReachAffinity×
01Colorado~20K2.80×
02North Carolina~20K1.17×
03New Jersey~10K1.14×
04New York~30K1.12×
05Illinois~20K1.11×
06Maryland~8K1.11×
07Massachusetts~9K1.10×
08Maine~2K1.10×
09Oregon~5K1.09×
10Florida~30K1.08×
11Connecticut~5K1.08×
12Washington, District of Columbia~1K1.06×
13California~50K1.05×
14Arizona~9K1.03×
15Georgia~10K1.02×
16Virginia~10K1.02×
17Pennsylvania~10K1.01×
18Iowa~4K1.01×
19Texas~40K1.00×
20Indiana~8K1.00×
21New Hampshire~2K1.00×
22Washington~8K0.98×
23Alabama~6K0.98×
24Delaware~1K0.98×
25Alaska<1K0.98×
26Vermont<1K0.97×
27South Carolina~6K0.96×
28Minnesota~6K0.96×
29Louisiana~5K0.93×
30Utah~4K0.93×
31New Mexico~2K0.93×
32Rhode Island~1K0.93×
33Nevada~4K0.92×
34Idaho~2K0.92×
35Tennessee~8K0.91×
36West Virginia~2K0.91×
37Montana~1K0.91×
38Ohio~10K0.90×
39Michigan~10K0.90×
40Oklahoma~4K0.90×
41Nebraska~2K0.90×
42Hawaii~2K0.90×
43North Dakota<1K0.90×
44South Dakota<1K0.89×
45Wisconsin~6K0.88×
46Kansas~3K0.88×
47Kentucky~5K0.87×
48Missouri~6K0.86×
49Arkansas~3K0.86×
50Mississippi~3K0.82×
Fig. 06

Affinity by region

Affinity by region — du, United States
0.82×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the du audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for du audience
#·InterestCategoryAffinity×
01Emily OsmentMovies & TV37.34×
02Online flower deliveryHome & Garden33.99×
03LampshadeHome & Garden33.17×
04Da NangTravel & Leisure24.73×
05Atlético NacionalSports24.51×
06FAO SchwarzShopping22.89×
07Avan JogiaMovies & TV20.00×
08Ross LynchMovies & TV20.00×
09Madison PettisMovies & TV20.00×
10ShopkinsKids & Family20.00×
11Bridgit MendlerMovies & TV19.24×
12Zoey 101Movies & TV19.03×
13Elisabeth MossMovies & TV16.12×
14FIFA Club World CupSports14.69×
15Dove CameronMovies & TV13.22×
16The Devil Wears Prada (film)Movies & TV13.17×
17Big Brother (TV series)Movies & TV10.09×
18Sabrina CarpenterMusic & Radio8.10×
19Dylan O'BrienMovies & TV7.42×
20Planet FitnessSports2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the du audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by du audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.67×
TravellingTHRILL1.38×
Urban LifestyleOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by du audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.47×
IndividualismJOY0.98×
TraditionCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is du's target market in United States?

du's target market in United States covers an estimated 438,505 people, concentrated in California and Texas.

02

What is the gender split and age of du customers?

41.9% of the du audience are female, 58.1% are male, with an average age of 35.2 years.

03

Which brands do du fans like most?

du fans show strongest brand affinity for Emily Osment (37.34×), Online flower delivery (33.99×), and Sabrina Carpenter (8.1×) over the country average.

04

Where do du fans live in United States?

du fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do du fans also like?

Beyond du itself, the audience over-indexes on Online flower delivery (33.99×), Sabrina Carpenter (8.1×), Avan Jogia (20×), and The Devil Wears Prada (film) (13.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See du audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for du. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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