du Audience in United States
du has an estimated audience of 428,468 people in United States. 41.9% are female, 58.1% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Hidden Objects Games, UK garage, Home equity, Buying and Selling Real Estate.
The average du fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Hidden Objects Games, UK garage, with strongest over-indexing on Nationality (4.04× the country average). Demographically, the du audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of du fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 35.2 |
| Estimated audience size | 428,468 |
Audience persona
The typical du fan in United States is more male, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,732 | 1.08× |
| Texas | 35,911 | 0.97× |
| Florida | 35,003 | 1.21× |
| New York | 29,622 | 1.24× |
| Colorado | 18,358 | 2.72× |
| Illinois | 16,405 | 1.15× |
| North Carolina | 15,532 | 1.2× |
| Pennsylvania | 14,941 | 1.04× |
| Georgia | 14,336 | 1.09× |
| Ohio | 12,085 | 0.92× |
| New Jersey | 12,053 | 1.11× |
| Virginia | 11,262 | 1.08× |
| Massachusetts | 10,723 | 1.27× |
| Michigan | 10,426 | 0.93× |
| Washington | 9,228 | 1.07× |
| Arizona | 9,065 | 1.04× |
| Maryland | 8,623 | 1.17× |
| Tennessee | 7,554 | 0.88× |
| Indiana | 7,134 | 0.91× |
| South Carolina | 6,334 | 0.98× |
| Missouri | 5,909 | 0.86× |
| Oregon | 5,890 | 1.2× |
| Minnesota | 5,702 | 0.93× |
| Wisconsin | 5,616 | 0.87× |
| Alabama | 5,437 | 0.91× |
| Louisiana | 5,050 | 0.91× |
| Connecticut | 4,693 | 1.09× |
| Kentucky | 4,545 | 0.85× |
| Oklahoma | 4,023 | 0.85× |
| Iowa | 3,716 | 1.05× |
| Nevada | 3,631 | 0.88× |
| Utah | 3,381 | 0.88× |
| Arkansas | 2,939 | 0.83× |
| Kansas | 2,922 | 0.87× |
| Mississippi | 2,829 | 0.8× |
| New Mexico | 2,111 | 0.98× |
| Nebraska | 1,925 | 0.9× |
| Washington, District of Columbia | 1,844 | 1.43× |
| Idaho | 1,780 | 0.83× |
| Hawaii | 1,617 | 0.88× |
| New Hampshire | 1,593 | 0.94× |
| West Virginia | 1,538 | 0.77× |
| Maine | 1,517 | 0.99× |
| Rhode Island | 1,319 | 0.97× |
| Delaware | 1,056 | 0.89× |
| Montana | 917 | 0.77× |
| North Dakota | 745 | 0.85× |
| South Dakota | 695 | 0.7× |
| Alaska | 664 | 0.72× |
| Vermont | 609 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 4.04× | Politics & Society |
| Hidden Objects Games | 18.12× | Games |
| UK garage | 5.48× | Music & Radio |
| Home equity | 1.78× | Home & Garden |
| Buying and Selling Real Estate | 6.7× | Home & Garden |
| JDSU | 2.56× | Business & Career |
| Natural rubber | 1.57× | Cars & Mobility |
| Mackenzie Foy | 5.17× | Fashion & Accessoires |
| Stamp collecting | 3.06× | Home & Garden |
| Nebraska Cornhuskers football | 2.27× | Sports |
| Kendra Scott | 1.85× | Fashion & Accessoires |
| GILT | 7.38× | Shopping |
| Charlamagne Tha God | 5.75× | Movies & TV |
| Powell's Books | 8.33× | Shopping |
| Home staging | 3.13× | Home & Garden |
| Elsword | 8.97× | Games |
| Panama | 1.91× | Travel & Leisure |
| Isometric exercise | 4.2× | Sports |
| Staycation | 1.51× | Home & Garden |
| Pro-Ject | 1.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.53 |
| Design Affinity | PREMIUM | 1.45 |
| Travelling | THRILL | 1.23 |
| Mindfulness | BALANCE | 1.22 |
| Spirituality | BALANCE | 1.19 |
| Quality Awareness | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United Arab Emirates | 21.5% |
| India | 12.0% |
| Germany | 10.9% |
See du audiences in other countries
More Technology & Electronics audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does du have in United States?
du has an estimated audience of 428,468 people in United States, concentrated in California and Texas.
What is the gender split and age of du fans?
41.9% of du fans are female, 58.1% are male, with an average age of 35.2 years.
Which brands do du fans like most?
du fans show strongest brand affinity for Nationality (4.04×), Hidden Objects Games (18.12×), and UK garage (5.48×) over the country average.
Where do du fans live in United States?
du fans in United States are most concentrated in California (reach 50,732), Texas (reach 35,911), and Florida (reach 35,003). These three regions account for the largest share of the active audience.
What other brands do du fans also like?
Beyond du itself, the audience over-indexes on Hidden Objects Games (18.12×), UK garage (5.48×), Home equity (1.78×), and Buying and Selling Real Estate (6.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for du. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.