Rascasse Audience Intelligence

Folk costume Audience in United States

A data profile of the people who buy, follow and care about Folk costume in United States — modelled from more than twelve digital signal sources. Folk costume has an estimated audience of 1,626,037 people in United States.

#7017among Topic in United States#738in Fashion & Accessoires

The average Folk costume fan in United States is 37.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Folk costume profile in United States.

Audience size
1.6M
in United States
Gender
53.8%♀
46.2% male
Age
37.2
average years
Country rank
#16698
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Folk costume fans

53.8% are female, 46.2% are male, average age 37.2.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Folk costume audience in United States
MetricValue
Female53.8%
Male46.2%
Average age37.2
Estimated audience size1,626,037
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Folk costume audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3921%
40-4918%
50+16%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Folk costume audience comes from United States.

Worldwide audience distribution share by country for Folk costume
CountryShare
India23.3%
United States10.8%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Folk costume audience in United States is strongest.

Fig. 05

Top regions by affinity

Folk costume fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~4K1.34×
02Delaware~5K1.10×
03Alaska~4K1.10×
04Nebraska~9K1.07×
05Maine~6K1.05×
06New Hampshire~7K1.04×
07South Dakota~4K1.04×
08New Mexico~8K1.03×
09Idaho~8K1.03×
10West Virginia~8K1.03×
11Vermont~3K1.03×
12Mississippi~10K1.02×
13Iowa~10K1.02×
14Arkansas~10K1.02×
15Hawaii~7K1.01×
16Rhode Island~5K1.01×
17Montana~5K1.01×
18Washington, District of Columbia~5K1.00×
19Louisiana~20K0.99×
20Kansas~10K0.99×
21Kentucky~20K0.98×
22Oklahoma~20K0.98×
23Connecticut~20K0.98×
24Nevada~20K0.98×
25Utah~10K0.98×
26Alabama~20K0.97×
27Oregon~20K0.97×
28Missouri~30K0.96×
29South Carolina~20K0.96×
30Wisconsin~20K0.96×
31Tennessee~30K0.95×
32Indiana~30K0.95×
33Maryland~30K0.95×
34Colorado~20K0.95×
35Minnesota~20K0.95×
36Arizona~30K0.94×
37Massachusetts~30K0.94×
38Michigan~40K0.93×
39Virginia~40K0.93×
40Washington~30K0.93×
41Georgia~50K0.92×
42Ohio~50K0.92×
43North Carolina~50K0.92×
44New Jersey~40K0.92×
45Pennsylvania~50K0.91×
46Illinois~50K0.90×
47Florida~90K0.85×
48New York~80K0.85×
49Texas~100K0.82×
50California~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Folk costume, United States
0.78×1.00×1.34×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Folk costume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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