Folk costume Audience in United States
Folk costume has an estimated audience of 1,626,037 people in United States. 53.8% are female, 46.2% are male, average age 37.2. Top regions: Texas, California, New York.
The average Folk costume fan in United States is 37.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Demographically, the Folk costume audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Fashion & Accessoires · Type: Topic
Demographics of Folk costume fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 37.2 |
| Estimated audience size | 1,626,037 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 78,611 | 0.56× |
| California | 76,516 | 0.43× |
| New York | 51,650 | 0.57× |
| Florida | 43,000 | 0.39× |
| Illinois | 29,756 | 0.55× |
| Pennsylvania | 26,649 | 0.49× |
| Georgia | 19,968 | 0.4× |
| Kentucky | 19,416 | 0.95× |
| Tennessee | 19,397 | 0.59× |
| Ohio | 18,713 | 0.37× |
| Michigan | 18,629 | 0.44× |
| Louisiana | 18,508 | 0.88× |
| Virginia | 18,278 | 0.46× |
| New Jersey | 18,143 | 0.44× |
| South Carolina | 17,776 | 0.73× |
| North Carolina | 17,447 | 0.36× |
| Indiana | 17,320 | 0.58× |
| Wisconsin | 17,206 | 0.7× |
| Washington | 17,138 | 0.53× |
| Arizona | 16,570 | 0.5× |
| Massachusetts | 16,385 | 0.51× |
| Missouri | 15,376 | 0.59× |
| Arkansas | 15,130 | 1.13× |
| Connecticut | 15,102 | 0.93× |
| Iowa | 15,069 | 1.12× |
| Nevada | 14,998 | 0.95× |
| Oregon | 14,806 | 0.79× |
| Oklahoma | 14,797 | 0.82× |
| Maryland | 14,549 | 0.52× |
| Minnesota | 14,190 | 0.61× |
| Alabama | 14,096 | 0.62× |
| West Virginia | 14,060 | 1.86× |
| Nebraska | 13,865 | 1.7× |
| Colorado | 13,672 | 0.53× |
| Utah | 13,491 | 0.93× |
| Mississippi | 13,246 | 0.99× |
| Idaho | 12,984 | 1.59× |
| New Mexico | 12,539 | 1.54× |
| South Dakota | 12,073 | 3.21× |
| Kansas | 11,544 | 0.9× |
| North Dakota | 10,449 | 3.13× |
| Maine | 9,938 | 1.71× |
| Alaska | 9,354 | 2.69× |
| Hawaii | 8,269 | 1.18× |
| Delaware | 7,792 | 1.74× |
| New Hampshire | 6,436 | 1× |
| Vermont | 6,113 | 2.14× |
| Wyoming | 5,055 | 2.1× |
| Rhode Island | 4,972 | 0.96× |
| Washington, District of Columbia | 4,822 | 0.99× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.52 |
| Luxury Orientation | PREMIUM | 2.19 |
| Sports Activity | POWER | 1.84 |
| Sustainability | BALANCE | 1.74 |
| Tradition | CONSERVATISM | 1.74 |
| DIY Mentality | THRILL | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 23.3% |
| United States | 10.9% |
| Germany | 8.9% |
See Folk costume audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
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- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Folk costume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.