Project X (2012 film) Audience in Germany
Project X (2012 film) has an estimated audience of 229,215 people in Germany. 32.0% are female, 68.0% are male, average age 25.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Knauf Insulation, Progressive rock, The Journey (1959 film), Handmade Gifts, Urban Outfitters.
The average Project X (2012 film) fan in Germany is 25.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Knauf Insulation, Progressive rock, The Journey (1959 film), with strongest over-indexing on Knauf Insulation (177.08× the country average). Demographically, the Project X (2012 film) audience skews more male with an average age of 25.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Project X (2012 film) fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 25.1 |
| Estimated audience size | 229,215 |
Audience persona
The typical Project X (2012 film) fan in Germany is more male, around 25.1 years old, with strong Patriotism tendencies and a notable affinity for Knauf Insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,880 | 1.19× |
| Bayern | 37,352 | 1.01× |
| Baden-Württemberg | 31,091 | 0.99× |
| Niedersachsen | 24,668 | 1.11× |
| Hessen | 18,490 | 1.06× |
| Sachsen | 11,816 | 1.05× |
| Rheinland-Pfalz | 10,738 | 0.94× |
| Berlin | 10,298 | 1× |
| Schleswig-Holstein | 7,798 | 0.95× |
| Brandenburg | 7,498 | 1.05× |
| Thüringen | 5,761 | 0.99× |
| Sachsen-Anhalt | 5,415 | 0.91× |
| Hamburg | 5,185 | 1× |
| Mecklenburg-Vorpommern | 3,875 | 0.89× |
| Saarland | 2,611 | 0.93× |
| Bremen | 1,816 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knauf Insulation | 177.08× | Business & Career |
| Progressive rock | 2.18× | Music & Radio |
| The Journey (1959 film) | 20× | Movies & TV |
| Handmade Gifts | 1.9× | Kids & Family |
| Urban Outfitters | 1.5× | Shopping |
| Yassine Jarram | 301× | Music & Radio |
| Eindhoven | 1.88× | Travel & Leisure |
| Information sensitivity | 4.08× | Technology & Electronics |
| Commercial mortgage | 1.53× | Business & Career |
| Mondovì | 32.76× | Travel & Leisure |
| Minestrone | 1.92× | Food & Beverages |
| Sponge (band) | 20× | Music & Radio |
| Noodle (Gorillaz) | 1.74× | Music & Radio |
| Grup Yorum | 7.3× | Music & Radio |
| Winemaking | 2.25× | Food & Beverages |
| Kiwi Collection | 57.11× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.18× | Music & Radio |
| Prozis | 1.84× | Shopping |
| The Equalizer | 1.97× | Movies & TV |
| Kaiju | 1.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.4 |
| Urban Lifestyle | OPEN | 1.37 |
| Career Orientation | POWER | 1.27 |
| Extroversion | THRILL | 1.25 |
| Social Media Usage | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| Germany | 4.5% |
| India | 4.3% |
See Project X (2012 film) audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Project X (2012 film) have in Germany?
Project X (2012 film) has an estimated audience of 229,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Project X (2012 film) fans?
32.0% of Project X (2012 film) fans are female, 68.0% are male, with an average age of 25.1 years.
Which brands do Project X (2012 film) fans like most?
Project X (2012 film) fans show strongest brand affinity for Knauf Insulation (177.08×), Progressive rock (2.18×), and The Journey (1959 film) (20×) over the country average.
Where do Project X (2012 film) fans live in Germany?
Project X (2012 film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,880), Bayern (reach 37,352), and Baden-Württemberg (reach 31,091). These three regions account for the largest share of the active audience.
What other brands do Project X (2012 film) fans also like?
Beyond Project X (2012 film) itself, the audience over-indexes on Progressive rock (2.18×), The Journey (1959 film) (20×), Handmade Gifts (1.9×), and Urban Outfitters (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Project X (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.