Rascasse Audience Intelligence

Guinea pig Audience in Germany

A data profile of the people who buy, follow and care about Guinea pig in Germany — modelled from more than twelve digital signal sources. Guinea pig has an estimated audience of 467,859 people in Germany.

#4840among Topic in Germany#215in Pets & Animals

The average Guinea pig fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cane Corso, Luck, Scooby-Doo, with strongest over-indexing on Cane Corso (19.66× the country average).

Demographically, the Guinea pig audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Guinea pig fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Cane Corso.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guinea pig profile in Germany.

Audience size
468K
in Germany
Gender
69.9%♀
30.1% male
Age
38.1
average years
Country rank
#12402
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guinea pig fans

69.9% are female, 30.1% are male, average age 38.1.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Guinea pig audience in Germany
MetricValue
Female69.9%
Male30.1%
Average age38.1
Estimated audience size467,859
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Guinea pig audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Guinea pig audience comes from Germany.

Worldwide audience distribution share by country for Guinea pig
CountryShare
United States29.0%
United Kingdom13.1%
Japan9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guinea pig audience in Germany is strongest.

Fig. 05

Top regions by affinity

Guinea pig fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.11×
02Niedersachsen~50K1.07×
03Nordrhein-Westfalen~100K1.06×
04Bayern~80K1.06×
05Sachsen~20K1.05×
06Baden-Württemberg~70K1.03×
07Sachsen-Anhalt~10K1.02×
08Thüringen~10K1.01×
09Mecklenburg-Vorpommern~9K1.01×
10Brandenburg~10K0.99×
11Saarland~6K0.99×
12Schleswig-Holstein~20K0.98×
13Hamburg~10K0.97×
14Bremen~4K0.97×
15Berlin~20K0.93×
16Hessen~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Guinea pig, Germany
0.91×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guinea pig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guinea pig audience
#·InterestCategoryAffinity×
01Cane CorsoFood & Beverages19.66×
02StrandkorbHome & Garden18.44×
03CockroachPets & Animals17.62×
04LuckHealth16.99×
05MosquitoPets & Animals10.06×
06Midsomer MurdersMovies & TV8.69×
07HamsterPets & Animals7.03×
08Scooby-DooMovies & TV6.37×
09Sandra BullockMovies & TV5.10×
10VIER PFOTENPets & Animals5.07×
11Pet sittingPets & Animals4.13×
12FressnapfShopping3.84×
13Pet foodPets & Animals2.73×
14EtsyFashion & Accessoires2.72×
15Pet storePets & Animals2.64×
16HugendubelShopping2.40×
17CanadaTravel & Leisure2.38×
18RyanairTravel & Leisure2.13×
19Harry PotterMovies & TV1.86×
20Do it yourself (DIY)Home & Garden1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guinea pig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guinea pig audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.88×
Community OrientationOPEN1.57×
MindfulnessBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guinea pig audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
Luxury OrientationPREMIUM0.72×
Career OrientationPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guinea pig have in Germany?

Guinea pig has an estimated audience of 467,859 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Guinea pig fans?

69.9% of Guinea pig fans are female, 30.1% are male, with an average age of 38.1 years.

03

Which brands do Guinea pig fans like most?

Guinea pig fans show strongest brand affinity for Cane Corso (19.66×), Luck (16.99×), and Scooby-Doo (6.37×) over the country average.

04

Where do Guinea pig fans live in Germany?

Guinea pig fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Guinea pig fans also like?

Beyond Guinea pig itself, the audience over-indexes on Luck (16.99×), Scooby-Doo (6.37×), Fressnapf (3.84×), and Pet sitting (4.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Guinea pig audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Guinea pig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →