Guinea pig Audience in Germany
Guinea pig has an estimated audience of 467,859 people in Germany. 69.9% are female, 30.1% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Luck, Scooby-Doo, Fressnapf, Pet food, Harry Potter.
The average Guinea pig fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Luck, Scooby-Doo, Fressnapf, with strongest over-indexing on Luck (17.14× the country average). Demographically, the Guinea pig audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Guinea pig fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 38.1 |
| Estimated audience size | 467,859 |
Audience persona
The typical Guinea pig fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Luck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,859 | 1.19× |
| Bayern | 69,294 | 0.92× |
| Baden-Württemberg | 64,139 | 1× |
| Niedersachsen | 47,938 | 1.06× |
| Hessen | 34,671 | 0.97× |
| Sachsen | 26,928 | 1.17× |
| Rheinland-Pfalz | 26,488 | 1.13× |
| Berlin | 17,766 | 0.85× |
| Brandenburg | 16,133 | 1.11× |
| Schleswig-Holstein | 15,161 | 0.9× |
| Sachsen-Anhalt | 13,980 | 1.15× |
| Thüringen | 13,830 | 1.16× |
| Mecklenburg-Vorpommern | 8,438 | 0.94× |
| Hamburg | 8,351 | 0.79× |
| Saarland | 4,194 | 0.73× |
| Bremen | 3,646 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luck | 17.14× | Health |
| Scooby-Doo | 7.93× | Movies & TV |
| Fressnapf | 5.52× | Shopping |
| Pet food | 4.07× | Pets & Animals |
| Harry Potter | 2.07× | Movies & TV |
| Cane Corso | 8.1× | Food & Beverages |
| Pet store | 3.83× | Pets & Animals |
| Tagesschau | 2.04× | Movies & TV |
| VIER PFOTEN | 5.19× | Pets & Animals |
| Do it yourself (DIY) | 2.23× | Home & Garden |
| Pets | 1.71× | Pets & Animals |
| Etsy | 3.21× | Fashion & Accessoires |
| Mosquito | 11.97× | Pets & Animals |
| Strandkorb | 19× | Home & Garden |
| Ryanair | 2.35× | Travel & Leisure |
| Lieferando.de | 2.13× | Food & Beverages |
| Catering | 3.95× | Food & Beverages |
| Art exhibition | 3.31× | Arts & Culture |
| Bryan Adams | 7.01× | Music & Radio |
| Tour de France | 4.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.18 |
| Sustainability | BALANCE | 1.61 |
| Creativity | OPEN | 1.33 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Sports Activity | POWER | 1.3 |
| Community Orientation | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 13.1% |
| Japan | 9.5% |
See Guinea pig audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Guinea pig have in Germany?
Guinea pig has an estimated audience of 467,859 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Guinea pig fans?
69.9% of Guinea pig fans are female, 30.1% are male, with an average age of 38.1 years.
Which brands do Guinea pig fans like most?
Guinea pig fans show strongest brand affinity for Luck (17.14×), Scooby-Doo (7.93×), and Fressnapf (5.52×) over the country average.
Where do Guinea pig fans live in Germany?
Guinea pig fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,859), Bayern (reach 69,294), and Baden-Württemberg (reach 64,139). These three regions account for the largest share of the active audience.
What other brands do Guinea pig fans also like?
Beyond Guinea pig itself, the audience over-indexes on Scooby-Doo (7.93×), Fressnapf (5.52×), Pet food (4.07×), and Harry Potter (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Guinea pig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.