Guinea pig Audience in Germany
Guinea pig has an estimated audience of 467,859 people in Germany. 69.9% are female, 30.1% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Rossmann, Collectable, Progressive rock, Product design.
The average Guinea pig fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Rossmann, Collectable, with strongest over-indexing on Artistic inspiration (2.77× the country average). Demographically, the Guinea pig audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Guinea pig fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 38.1 |
| Estimated audience size | 467,859 |
Audience persona
The typical Guinea pig fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,859 | 1.19× |
| Bayern | 69,294 | 0.92× |
| Baden-Württemberg | 64,139 | 1× |
| Niedersachsen | 47,938 | 1.06× |
| Hessen | 34,671 | 0.97× |
| Sachsen | 26,928 | 1.17× |
| Rheinland-Pfalz | 26,488 | 1.13× |
| Berlin | 17,766 | 0.85× |
| Brandenburg | 16,133 | 1.11× |
| Schleswig-Holstein | 15,161 | 0.9× |
| Sachsen-Anhalt | 13,980 | 1.15× |
| Thüringen | 13,830 | 1.16× |
| Mecklenburg-Vorpommern | 8,438 | 0.94× |
| Hamburg | 8,351 | 0.79× |
| Saarland | 4,194 | 0.73× |
| Bremen | 3,646 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 2.77× | Arts & Culture |
| Rossmann | 1.52× | Shopping |
| Collectable | 2.45× | Kids & Family |
| Progressive rock | 2.37× | Music & Radio |
| Product design | 2.15× | Business & Career |
| Combat sport | 1.5× | Sports |
| Natural rubber | 2.35× | Cars & Mobility |
| Figure painting (hobby) | 4.12× | Arts & Culture |
| Women's empowerment | 3.75× | Politics & Society |
| Brunello Cucinelli | 3.16× | Fashion & Accessoires |
| Headhunters (film) | 2.63× | Movies & TV |
| Google Photos | 1.58× | Technology & Electronics |
| Eiffel (band) | 4.76× | Music & Radio |
| Cancoillotte | 2.81× | Food & Beverages |
| Huck (magazine) | 4.79× | Internet & Social Media |
| Ipekyol | 1.99× | Shopping |
| MS Mode | 3.15× | Fashion & Accessoires |
| Janitor | 2.68× | Home & Garden |
| San Gil | 1.81× | Travel & Leisure |
| Jason Clarke (actor) | 2.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.18 |
| Sustainability | BALANCE | 1.61 |
| Creativity | OPEN | 1.33 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Sports Activity | POWER | 1.3 |
| Community Orientation | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 13.1% |
| Japan | 9.5% |
See Guinea pig audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Guinea pig have in Germany?
Guinea pig has an estimated audience of 467,859 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Guinea pig fans?
69.9% of Guinea pig fans are female, 30.1% are male, with an average age of 38.1 years.
Which brands do Guinea pig fans like most?
Guinea pig fans show strongest brand affinity for Artistic inspiration (2.77×), Rossmann (1.52×), and Collectable (2.45×) over the country average.
Where do Guinea pig fans live in Germany?
Guinea pig fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,859), Bayern (reach 69,294), and Baden-Württemberg (reach 64,139). These three regions account for the largest share of the active audience.
What other brands do Guinea pig fans also like?
Beyond Guinea pig itself, the audience over-indexes on Rossmann (1.52×), Collectable (2.45×), Progressive rock (2.37×), and Product design (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Guinea pig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.