A data profile of the people who buy, follow and care about Guinea pig in United States — modelled from more than twelve digital signal sources. Guinea pig has an estimated audience of 2,928,323 people in United States.
Guinea pig has an estimated audience of 2,928,323 people in United States. 60.4% are female, 39.6% are male, average age 39.3. Top brand affinities: DocuSign, Hamster, Cane Corso, Planet Fitness, Snake.
Top brand affinities include DocuSign, Hamster, Cane Corso, with strongest over-indexing on DocuSign (8.92× the country average).
Demographically, the Guinea pig audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Guinea pig fan in United States is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for DocuSign.
The key figures that characterise the Guinea pig profile in United States.
60.4% are female, 39.6% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 39.3 |
| Estimated audience size | 2,928,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Guinea pig audience comes from United States.
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 13.1% |
| Japan | 9.5% |
The strongest cross-interests of the Guinea pig audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Molecular gastronomy | Food & Beverages | 42.23× | ||
| 02 | Hamster | Pets & Animals | 14.44× | ||
| 03 | Cockroach | Pets & Animals | 9.02× | ||
| 04 | DocuSign | Technology & Electronics | 8.92× | ||
| 05 | Cane Corso | Food & Beverages | 6.89× | ||
| 06 | Snake | Pets & Animals | 6.08× | ||
| 07 | Mosquito | Pets & Animals | 4.37× | ||
| 08 | Hello Kitty | Kids & Family | 3.76× | ||
| 09 | Petco | Shopping | 2.77× | ||
| 10 | Diaper bag | Kids & Family | 2.61× | ||
| 11 | Tractor Supply Company | Shopping | 2.42× | ||
| 12 | Metaphysics | Business & Career | 2.39× | ||
| 13 | Veterinary medicine | Business & Career | 2.18× | ||
| 14 | Planet Fitness | Sports | 2.16× | ||
| 15 | Pet store | Pets & Animals | 2.13× | ||
| 16 | Pet food | Pets & Animals | 2.01× | ||
| 17 | Bass guitar | Music & Radio | 1.99× | ||
| 18 | Genetics | Kids & Family | 1.94× | ||
| 19 | Nonprofit organization | Politics & Society | 1.60× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.81× | |
| Community Orientation | OPEN | 1.48× | |
| Extroversion | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Family Orientation | CONSERVATISM | 0.90× | |
| Indulgence | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Guinea pig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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