Guinea pig Audience in United States

Guinea pig has an estimated audience of 2,928,323 people in United States. 60.4% are female, 39.6% are male, average age 39.3. Top brand affinities: DocuSign, Dog daycare, Google Maps, Capital One, Planet Fitness.

Top brand affinities include DocuSign, Dog daycare, Google Maps, with strongest over-indexing on DocuSign (31.44× the country average). Demographically, the Guinea pig audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Extroversion.

Category: Pets & Animals · Type: Topic

Demographics of Guinea pig fans

Demographic split for Guinea pig audience in United States
MetricValue
Female60.4%
Male39.6%
Average age39.3
Estimated audience size2,928,323

Audience persona

The typical Guinea pig fan in United States is more female, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for DocuSign.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guinea pig audience
BrandAffinityCategory
DocuSign31.44×Technology & Electronics
Dog daycare21.11×Pets & Animals
Google Maps3.54×Internet & Social Media
Capital One3.58×Business & Career
Planet Fitness3.39×Sports
Indeed.com3.19×Business & Career
Diaper bag4.75×Kids & Family
Dungeons & Dragons7.75×Games
Rick and Morty5.04×Movies & TV
AccuWeather4.34×Home & Garden
Google News3.89×News
Millie Bobby Brown4.38×Movies & TV
CarGurus3.62×Cars & Mobility
Bass guitar3.15×Music & Radio
Toyota Supra8.85×Cars & Mobility
Do it yourself (DIY)Home & Garden
Metaphysics3.27×Business & Career
Cyberpunk 207710.77×Games
Petco3.08×Shopping
Beetlejuice2.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guinea pig audience
TraitClusterScore
SustainabilityBALANCE1.52
ExtroversionTHRILL1.45
Pet OwnershipJOY1.41
PatriotismCONSERVATISM1.32
CreativityOPEN1.31
DIY MentalityTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Guinea pig
CountryShare
United States29.0%
United Kingdom13.1%
Japan9.5%

See Guinea pig audiences in other countries

More Pets & Animals audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Guinea pig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.