Guinea pig Audience in United States
Guinea pig has an estimated audience of 2,928,323 people in United States. 60.4% are female, 39.6% are male, average age 39.3. Top brand affinities: Staycation, Hibachi, Collectable, Natural rubber, Urban Outfitters.
Top brand affinities include Staycation, Hibachi, Collectable, with strongest over-indexing on Staycation (7.56× the country average). Demographically, the Guinea pig audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Extroversion.
Category: Pets & Animals · Type: Topic
Demographics of Guinea pig fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 39.3 |
| Estimated audience size | 2,928,323 |
Audience persona
The typical Guinea pig fan in United States is more female, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Staycation.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 7.56× | Home & Garden |
| Hibachi | 12.4× | Food & Beverages |
| Collectable | 2.1× | Kids & Family |
| Natural rubber | 2.55× | Cars & Mobility |
| Urban Outfitters | 2.14× | Shopping |
| Combat sport | 1.83× | Sports |
| Product design | 2.04× | Business & Career |
| Bank account | 2.4× | Business & Career |
| UK garage | 5.08× | Music & Radio |
| Home staging | 4.5× | Home & Garden |
| Jesse Plemons | 2.47× | Movies & TV |
| Goop | 3.73× | Internet & Social Media |
| Isometric exercise | 5.81× | Sports |
| Vocal harmony | 2.84× | Music & Radio |
| Google Home | 4.01× | Technology & Electronics |
| Stamp collecting | 2.92× | Home & Garden |
| Nebraska Cornhuskers football | 2.16× | Sports |
| Queens College, City University of New York | 4.08× | Business & Career |
| Governor of Michigan | 4.12× | Politics & Society |
| Pro-Ject | 2.27× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.52 |
| Extroversion | THRILL | 1.45 |
| Pet Ownership | JOY | 1.41 |
| Patriotism | CONSERVATISM | 1.32 |
| Creativity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 13.1% |
| Japan | 9.5% |
See Guinea pig audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Guinea pig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.