Flea Audience in Germany
A data profile of the people who buy, follow and care about Flea in Germany — modelled from more than twelve digital signal sources. Flea has an estimated audience of 538,892 people in Germany.
The average Flea fan in Germany is 29.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Scooby-Doo, Mosquito, Luck, with strongest over-indexing on Scooby-Doo (33.99× the country average).
Demographically, the Flea audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Extroversion, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Flea fan in Germany is balanced, around 29.9 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo.
At a glance
The key figures that characterise the Flea profile in Germany.
Search interest · 12-month trend
Demographics of Flea fans
53.8% are female, 46.2% are male, average age 29.9.
Gender split
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 29.9 |
| Estimated audience size | 538,892 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 19% | |
| 30-39 | 13% | |
| 40-49 | 11% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Flea audience comes from Germany.
| Country | Share |
|---|---|
| United States | 38.4% |
| United Kingdom | 5.6% |
| South Korea | 4.5% |
Geography
Where the Flea audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~60K | 1.14× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.09× | |
| 03 | Schleswig-Holstein | ~20K | 1.09× | |
| 04 | Rheinland-Pfalz | ~30K | 1.08× | |
| 05 | Saarland | ~7K | 1.08× | |
| 06 | Sachsen-Anhalt | ~10K | 1.04× | |
| 07 | Bremen | ~5K | 1.04× | |
| 08 | Mecklenburg-Vorpommern | ~10K | 1.02× | |
| 09 | Sachsen | ~30K | 1.00× | |
| 10 | Brandenburg | ~20K | 0.99× | |
| 11 | Thüringen | ~10K | 0.99× | |
| 12 | Bayern | ~80K | 0.94× | |
| 13 | Hessen | ~40K | 0.92× | |
| 14 | Berlin | ~20K | 0.92× | |
| 15 | Hamburg | ~10K | 0.90× | |
| 16 | Baden-Württemberg | ~60K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Flea audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed bug | Home & Garden | 65.67× | ||
| 02 | Mosquito | Pets & Animals | 60.16× | ||
| 03 | Cockroach | Pets & Animals | 43.76× | ||
| 04 | Scooby-Doo | Movies & TV | 33.99× | ||
| 05 | Suitcase | Fashion & Accessoires | 33.14× | ||
| 06 | Aloe vera | Health | 25.42× | ||
| 07 | Luck | Health | 21.80× | ||
| 08 | Bob the Builder | Movies & TV | 20.00× | ||
| 09 | Austin Powers (film series) | Movies & TV | 20.00× | ||
| 10 | Alvin and the Chipmunks | Music & Radio | 20.00× | ||
| 11 | Christopher Walken | Movies & TV | 20.00× | ||
| 12 | The Goonies | Movies & TV | 16.29× | ||
| 13 | Nutritionist | Food & Beverages | 14.41× | ||
| 14 | Lena Meyer-Landrut | Music & Radio | 14.01× | ||
| 15 | Electric bicycle | Cars & Mobility | 11.93× | ||
| 16 | Veterinary medicine | Business & Career | 9.66× | ||
| 17 | Sweepstakes | Games | 8.57× | ||
| 18 | Vacuum cleaner | Home & Garden | 7.57× | ||
| 19 | MSV Duisburg | Sports | 7.45× | ||
| 20 | Thomann | Shopping | 6.25× |
Personality of the Flea audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.87× | |
| Tradition | CONSERVATISM | 1.79× | |
| Pet Ownership | JOY | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.54× | |
| Design Affinity | PREMIUM | 0.64× | |
| Price Sensitivity | PREMIUM | 0.72× |
Frequently asked questions
How many fans does Flea have in Germany?
Flea has an estimated audience of 538,892 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flea fans?
53.8% of Flea fans are female, 46.2% are male, with an average age of 29.9 years.
Which brands do Flea fans like most?
Flea fans show strongest brand affinity for Scooby-Doo (33.99×), Mosquito (60.16×), and Luck (21.8×) over the country average.
Where do Flea fans live in Germany?
Flea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Flea fans also like?
Beyond Flea itself, the audience over-indexes on Mosquito (60.16×), Luck (21.8×), Lena Meyer-Landrut (14.01×), and Electric bicycle (11.93×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Flea audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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