Flea Audience in Germany
Flea has an estimated audience of 538,892 people in Germany. 53.8% are female, 46.2% are male, average age 29.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Women's empowerment, Dog breed, Cancoillotte, Progressive rock.
The average Flea fan in Germany is 29.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Women's empowerment, Dog breed, with strongest over-indexing on Artistic inspiration (8.71× the country average). Demographically, the Flea audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Actor Actress or TV Star
Demographics of Flea fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 29.9 |
| Estimated audience size | 538,892 |
Audience persona
The typical Flea fan in Germany is balanced, around 29.9 years old, with strong Pet Ownership tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,324 | 1.12× |
| Bayern | 82,338 | 0.95× |
| Baden-Württemberg | 65,156 | 0.89× |
| Niedersachsen | 62,073 | 1.19× |
| Hessen | 37,484 | 0.91× |
| Rheinland-Pfalz | 29,931 | 1.11× |
| Sachsen | 26,684 | 1.01× |
| Schleswig-Holstein | 21,426 | 1.11× |
| Berlin | 18,387 | 0.76× |
| Brandenburg | 16,790 | 1× |
| Sachsen-Anhalt | 14,666 | 1.05× |
| Thüringen | 13,536 | 0.99× |
| Hamburg | 10,695 | 0.88× |
| Mecklenburg-Vorpommern | 10,443 | 1.02× |
| Saarland | 6,989 | 1.06× |
| Bremen | 4,442 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 8.71× | Arts & Culture |
| Women's empowerment | 14.81× | Politics & Society |
| Dog breed | 1.78× | Pets & Animals |
| Cancoillotte | 9.77× | Food & Beverages |
| Progressive rock | 2.68× | Music & Radio |
| Collectable | 2.13× | Kids & Family |
| Product design | 2.01× | Business & Career |
| Škoda Kodiaq | 1.84× | Cars & Mobility |
| Time (magazine) | 1.77× | News |
| Urban horticulture | 1.54× | Home & Garden |
| Brunello Cucinelli | 3.76× | Fashion & Accessoires |
| Klis | 20× | Travel & Leisure |
| Kodi (software) | 2.23× | Technology & Electronics |
| Grinch | 1.8× | Movies & TV |
| Crawley Town F.C. | 15.45× | Sports |
| Efficiency | 7.38× | Business & Career |
| Vocal harmony | 4.24× | Music & Radio |
| Samanyolu Haber | 2.45× | Movies & TV |
| Roaming | 2.18× | Technology & Electronics |
| Techno | 1.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.29 |
| Sustainability | BALANCE | 1.47 |
| Tradition | CONSERVATISM | 1.44 |
| Community Orientation | OPEN | 1.26 |
| Extroversion | THRILL | 1.2 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| United Kingdom | 5.6% |
| South Korea | 4.5% |
See Flea audiences in other countries
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Frequently asked questions
How many fans does Flea have in Germany?
Flea has an estimated audience of 538,892 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flea fans?
53.8% of Flea fans are female, 46.2% are male, with an average age of 29.9 years.
Which brands do Flea fans like most?
Flea fans show strongest brand affinity for Artistic inspiration (8.71×), Women's empowerment (14.81×), and Dog breed (1.78×) over the country average.
Where do Flea fans live in Germany?
Flea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,324), Bayern (reach 82,338), and Baden-Württemberg (reach 65,156). These three regions account for the largest share of the active audience.
What other brands do Flea fans also like?
Beyond Flea itself, the audience over-indexes on Women's empowerment (14.81×), Dog breed (1.78×), Cancoillotte (9.77×), and Progressive rock (2.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.